The document summarizes a TED talk by Amy Cuddy on the importance of body language and power poses. It discusses research showing that non-verbal cues like posture can influence perceptions and outcomes. An experiment found that adopting high power poses (e.g. standing tall with arms raised) for two minutes caused increases in testosterone and decreases in cortisol, influencing psychological and physiological states. The document recommends finding time before important events to adopt power poses in order to boost confidence through these hormonal effects.

1. So Let’s fake
it till we make
it?
TED talk by Amy
Cuddy on
importance of
body language

3. Check
Your
POSTURE!

4. Are you
sitting like
this?

5. Or like
THIS?

6. Why is
POSTURE
important?

7. OR why is BODY
LANGUAGE (or as
social
scientists call
it, NON VERBAL
COMMUNICATION)
important?

9. Nalini Ambady’s
research showed
that looking at 30
sec clippings of
muted doctor
patient interactions
will predict whether
the doctor gets sued
or not.

10. Alex Todrov’s research
at Princeton
University shows that
judgement of political
candidates faces in
just one second
predicts 70% of the
outcomes.

11. Cuddy’s area of
research is non-
verbal
expression of
power and
dominance

12. Well, not exactly like this. But you get
the idea. See the dominance exerted
by non verbal expressions.
Dominance in
Animals

13. Non verbal
expression
of
dominance

14. Raising hands in a V, a classic pose
of dominance

15. CAN SEE CONGENITALLY
BLIND
BUT
SAME ACTION

16. So what do people do when they
feel powerless?
EXACT OPPOSITE

18. Usually woman
feel more
powerless
when
compared to
men

19. So basically minds change
our bodies.
Do bodies change our
minds?

20. YES

21. HOW?
POWER POSING

26. Powerful people tend to have HIGH
testosterone and LOW cortisol
TESTOSTERONE = Power hormone
CORTISOL = Stress hormone
IN A RANDOM EXPERIMENT WITH A
GROUP OF PEOPLE CHOOSING
EITHER OF THE POSES, SHOCKING
RESLUTS SEEN

27. Testosterone increased from
the base level in high power
pose people.
Testosterone levels
dropped in low
power pose people

28. Cortisol
increased in
low power
pose group
Cortisol dropped in
high power pose
group

29. SO OUR BODIES DO EFFECT OUR
MINDS
BUT THIS WAS JUST A SMALL EXPERIMENT IN A
LAB, HOW WILL THIS WORK IN A REAL LIFE
SITUATION?
SAY FOR EXAMPLE, A JOB INTERVIEW

30. DOES SITTING LIKE THIS IN AN
INTERVIEW HELP?

31. NO.

32. THIS IS HOW YOU ARE BEFORE AN
INTERVIEW
STRESSED
CLOSED
LOW POWER
POSES

33. FIND TWO MINUTES
ALONE SOMEWHERE AND
DO THIS
TRY TO STAY IN A
HIGH POWER
POSE BEFORE
YOU DO
SOMETHING
IMPOTANT

35. RECAP
 Body language predicts important outcomes in
your lives.
 Powerposing will help people to increase the
hormonal levels of testosterone and decrease
cortisol levels.
 Find 2 minutes alone, try a power pose,
experience the differences.
 Don’t fake it until you make it, fake it until you
become it.

36. THANK
YOU
Try a power
pose today and
share science

37. IMAGE CREDITS
 Helga Weber @flickr.com
 Jonny Wilkins @flickr.com
 Alex Proimos @flickr.com
 https://blog.bufferapp.com/improve-my-
body-language-secrets

38. CREATED BY
P.VISHAL, IIT MADRAS
DURING AN INTERNSHIP
UNDER PROF. SAMEER
MATHUR, IIM LUCKNOW
WWW.IIMINTERNSHIP.COM