3. With the increasing
use of mobile phones,
mobile advertising
has also increased
significantly.

5. Why Mobile Ads Don’t work

6. 1. People Don’t Like Them

7. 2. THERE’S NO RIGHT SIDE
Mobile screens are too
small to have a usable
right margin, so ads pop
up in unexpected places.

8. 3. THE “FAT FINGER” EFFECT
many a time, a mobile
ad gets clicked just because
its to small.

20. Constraints for Convenience Apps

21. First, although they can strengthen relationships with
existing customers, they aren’t very effective at acquiring
new customers.
Second, established brands with large customer bases
have an inherent advantage in using these apps to drive
retention and engagement; such apps aren’t a viable
alternative for every company.
Third, as more and more companies build convenience
into their apps, they will find it harder to differentiate
themselves on that basis.

27. PROVIDE

33. CHALLENGE:
Bose was launching a revolutionary new
technology: In-ear noise cancelling earphones.
Priced at over USD 300, this was a premium
product aimed at affluent audiophiles and
frequent air travellers.
The objective was to drive awareness in this
audience in the most
personal way - Mobile.

34. • Present within a 500 meter radius of
all airports in India
• Visiting 5 star hotels in the vicinity of
airports
• Living in the top 10 percentile of
Residential areas
SOLUTION:
AdNear built a customized mobile
audience for Bose targeting Affluent &
travellers who were:

36. OVER 5000 CLICKS
DELIVERED PER DAY
Intelligence of top performing retail
stores by reach and by response rate
shared with the client.

37. • Apps are a more creative way than mobile
ads for the companies to interact and
establish healthy connections with their
customers because-
1. App developers are abundantly available
and hence getting apps made in not very
costly.
2. Mobile ads are not able to engage the
customers for a long time. Also people
dislike them.