This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow.

1. BRANDS VERSUS
PRIVATE LABELS
FIGHTING TO WIN

4. 1. Due To Higher Profit Margin
Reduce The Cost OF
Delivery
Eliminates The
Middle Man
Increases Supply
Chain Efficiencies

5. 2. Easy to differentiate
retailers

6. 3. Set Your Own Price

7. 4. saves from economy fall

8. Major Private label retailers in India

9. THREAT ??

10. 1. Improved product Quality of Private Labels

11. 2. Development of Premium Private Labels

12. 3. European retailer success

13. 4. Entry In New product categories

14. So, Is
This The
End Of
National
Brand ?

16. PEOPLE DIE FOR BRANDS !

17. Brands are established

18. Strong Economy leads to
strong brand

19. Brands attract people to
visit stores

20. Should
BRANDS
then
Manufacture
For Private
labels ?

21. ADVANTAGES
Use of excess
manufacturing
capacity

22. ADVANTAGES
Better Control
over Market

23. ADVANTAGES
Competitive
Advantage

24. Disadvantages
Bad Relation
between retailer
and manufacturer

25. Disadvantages
Increased
manufacturing and
distribution
Complexities

26. Disadvantages
Can be a cause to
hurt your own
brand !

27. Evaluate Private-label Business
•Do private label audit
•Evaluate Business on full costs rather than
incremental cost
•Examine the effect on your brand
•Close the excess capacity

28. Defense >>

29. Make The brand strong:
Invest In brand equity !

30. Innovate: With Caution !

31. Using fighting brands

32. Build relationships
UNDERSTAND YOUR
CUSTOMER
TEACH YOUR
RETAILER

33. Manage each category; know
your product

34. exploit sales-promotion
tactics: capture that retail
space

35. Don’t underestimate the
private brands

36. RECAP

37. CREDITS

38. THANK YOU

39. >> DISCLAIMER
www.IIMInternship.com
DURING AN INTERNSHIP BY
PROF. SAMEER MATHUR,
IIM LUCKNOW
CREATED BY :
NAGARJUN KS
SIT,TUMKUR