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What are brands good for, Niraj dawar
Brands are crucial in modern business as they facilitate consumer relationships, enhance retailer partnerships, and require effective management systems. In an era of consumer segmentation, successful brands must build trust, create loyalty, and promote tailored value propositions. The challenges faced in brand management necessitate changes to leverage consumer information and ensure their survival in a competitive market.
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What are brands good for, Niraj dawar
- 1. WHAT ARE BRANDS GOODFOR MIT Sloan Management Review Niraj Dawar.
- 2. “BRANDS ARE AN INDESPENSIBLE PARTOF MODERN BUSINESS”
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- 10. “THE INFORMATION REVOLUTIONIS MAKING CONSUMER DISAGGREGARTION VASTLY MORE EFFICIENT & PROFITABLE THAN AGGREGATION, THE TRADITIONAL SOURCE OF BRAND POWERR”
- 11. WHAT ARE BRANDSGOOD FOR?
- 12. TASKS CAN BE PERFORMED BETTER TASK BECOME LESS EXPENSIVE EFFECTSOF CONSUMER SEGMENTATION MORE PROFITABLE AT THE LEVEL OF CONSUMER SEGMENTS
- 13. WHAT ARE BRANDS GOOD FORIN ERA OF SEGMENTATION
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- 16. RELATIONSHIPS ARISE WHEN ABRAND REPEATEDLY AND CONSISTENTLY FULFILLS ITS STATED PROMISE
- 17. but such connections areone way mass communication of benefits and association and these tends to BE SHALLOW
- 18. TWO WAY COMMUNICA TION HAS BECOMEA DEFINING FEATURE OF RELATIONSHIP
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- 22. COMPANIES WITH SEGMENTED MARKETING STRATEGICTASKS TACTICAL TASKS BUILD RELATIONSHIP: EARNING TRUST AND CREDIBILITY DRIVING TRIAL AND TRAFFIC AND INCREASE SALES VOLUME COMMUNICATING KEY BENEFITS: STAKING A POSITION BUILDING THE LIKELIHOOD OF REPURCHASE CJHARGING PREMIUM PRICE RESPONDING TO COMPETITIVE MOVES
- 23. EACH BRAND BECOMES A TOOLIN TOOLBOX OF THE MARKETER WHOSE JOB IS TO MANAGE CONSUMER RELATIONSHIPS .
- 24. BRAND IS ATEAM PLAYER RATHER THAN INDUVIDUAL
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- 28. RETAILERS EFFORTS TARGETS NOW CRAETING STORE BRAND AWARENESS BUILDINGSTORE LOYALTY PROMOTING PROFITABLE PRIVATE LABLE PRODUCTS
- 29. RETAIL CHANNEL HAS BECOMEA MAJOR FOCUS OF MANUFACTURER’S MARKETING EFFORTS
- 30. DISAGGREGATION PROVIDES MANUFACTURERS WITHA NEW MEDIUM TO INFLUENCE CONSUMER DECISIONS THAT IS INDEPENDENT OF RETAILER
- 31. DISAGGREGATION FAVOURS RETAILERS BYINCREASING THEIR CREDIBILITY IN ASSEMBLING AND ASSORTMENT OF BRANDS
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- 34. MANUFACTURERS REALIZE BRAND’S CHANCE OFSURVIVAL WILL BE BETTER IF THEY BECOME PART OF RETAILER’S VALUE PROPOSITION TO CONSUMER SEGEMENT
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- 36. BRAND MANAGEMENT SYSTEMS ARE NOT WELLSUITED TO MAKE GOOD USE OF VALUABLE CONSUMER INFORMATION
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- 39. SO CAN WESAY BRANDS GOOD IN HERE?
- 40. INITIALLY BRANDS WERE ANEXCELLENT MEANSOF DEVELOPING AND COMMUNICATING A DIFFERENT VALUE PROPOSITION IN THE MARKET
- 41. NOW A MANUFACTURER’S BRANDMIGHT ASPIRE FOR THE ULTIMATE PRIZE:
- 42. A GOOD NEEDED RELATIONSHIPWITH CONSUMERS
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- 45. >> DISCLAIMER www.IIMInternship.com DURING ANINTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW CREATED BY : NAGARJUN KS SIT,TUMKUR