Burners are electromechanical devices that provide controlled flames for combustion applications such as boilers and furnaces. Between 1990-1995, oil combustion boilers started replacing coal combustion boilers in the domestic Chinese market. Between 1995-1998, the Chinese burner market saw increased diversification and competition as well as 20% annual growth in demand for industrial burners. The document also discusses Gino's in-house production capabilities, established distribution network, and international exposure in burner markets as well as two of its distributors in China.

3. Burners are electromechanically
controlled appliances that provide
controlled flame for combustion
applications such as boilers and
furnaces.

7. MARKETS FOR BURNERS

9. BACKGROUND

12. IN-HOUSE PRODUCTION
CAPABILITY
WELL ESTABLISHED CHANNEL
NETWORK
INTERNATIONAL EXPOSURE

14. DOMESTIC BOILERS AND HEATERS

20. PERIOD BETWEEN 1990-1995
(Oil combustion boilers started
replacing coal combustion boilers)

21. PERIOD BETWEEN 1995-1998
(Increase in Diversification and
Competition in Chinese burner market)

22. • The commercial
range became the
mainstream
market.
• Growth in demand
for industrial
burners at 20
percent per year

28. WAYIP TRADING CO.
(GUANGZHOU,SOUTH CHINA)

29. FUNG’S CO.
(SHANGHAI)

46. RELUCTANCE TO STOCK
INDUSTRIAL BURNERS

48. FEIMA was a leading boiler factory in
north china.
It approached Gino for OEM(Original
Equipment Manufacturer) treatment
for more discount on burners. In
return, it promised Gino of buying 50%
and 100% of its commercial (and
industrial) and domestic burners
respectively from Gino .

52. Zhou took out the distribution channel
between Gino and its distributors
and made it clear that Gino had
the right to develop OEM business in a distributor’s
territory without its consent.