What are the components of communication? 1. Source 2. Message 3. Channel 4. Receiver 5. Effect 6. Feed back

1. What are the Components of Communication?
INTRODUCTION:
Communication is basically a two part system. It is necessary fro transparent and
effective business activities. It is a process of transmitting and receiving messages. The process
of communication cannot be completed unless it gets response. The steps involve in the
process of communication called elements of communication. It is considered effective when it
achieves the desired response from receiver. Whatever you are speaking or writing, listening or
reading, communication is a two way process. It is a chain of events that can be broken into six
phases:
1. Source
2. Message
3. Channel
4. Receiver
5. Effect
6. Feed back
1. Source :
“Sender of message who determine the point, message, material and channel of
message.”
The source is the originator of the idea or the message. It is also known as sender or encoder
who may be an individual or group. He chooses such symbols to express the message so that
the receiver may understand and it reacts with the desired response. He decides which symbols
best convey his message and which sending mechanism to choose among the available written
and oral media.
2. Message :
“When a person express his ideas thinking and emotions in the form of words so that
the meaningful words become message for the other person”
A message is the conversion of conceived idea into symbols. It may consist of both verbal
symbol and non-verbal symbol. Whenever you compose a message, you need to consider what
content to include, how the receiver will interpret and how it may affect your relationship. For
instance, for thanking some one the word “Thanks you” is suitable but not for the excuse.
3. Channel :
“Medium, channel way which is used for sending message, it may be printed words,
electronic mail, sound etc.”
Inter relationship between the sender and the receiver and the urgency of message are the
major determiners of the medium used for the message. The other factors are number of
receivers, cost, and amount of information and effectiveness of the channel. The channel may
be print media such as newspaper, brochure, hand bill or the electronic media like T.V, Radio
and internet etc. selection of channel depends upon the message.

2. 4. Receiver :
“A person who receives the message and takes decision in the form of feed back is
known as receiver.”
The receiver is the person for whom the message is intended. It is the single most important
element in the communication process. Any neglect on this part of receiver many senders the
communication ineffective. Actually message receiver is your sender or listener, also known as
“Decoder”. Many of your messages have more than one decoder (receiver).
5. Effect :
Effect is the change in the behavior of the receiver occurring in response to the message
receiver. The receiver may ignore the message or store the information received, or act
according to the wishes of the sender.
6. Feed Back:
“Feed back action or decision taken by receiver after receiving the message. It can be
oral or a written message, an action or simply silence.”
Feed back is the response that sender gets from the receiver. It may be positive or negative. At
times the receiver misunderstands the subject or symbols as all of us do not have identical
experiences with the subject or symbols by the sender. If the receiver incorrectly perceives our
message, we may say it as miscommunication.
“The success or failure of the communication is indicated by the feedback we get.”
(H.A. Murphy)