Communication is the process of passing information from one person to another through verbal or nonverbal means to affect change. The communication process involves interrelated elements like the sender, message, medium, receiver, and feedback working together. It follows steps where the sender encodes an idea into a message, sends it through a channel, the receiver decodes the message and provides feedback. For communication to be effective, the sender and receiver must have clear goals and their feedback must be in line with the original sender's intent.

1. Dattatreya Reddy Peram
Assistant Professor

2.  Communication is the process of passing information from
one person to another. It is the process in which a person,
through the use of sign or symbols verbally and or non-
verbally, consciously or unconsciously, conveys meaning in
order to affect change.
 The Communication Process is a system that involves an
interrelated, interdependent group of elements working
together as a whole to achieve a desired outcome or goal

3.  To inform
 To educate
 To train
 To motivate
 To integrate
 To relate
 To promote
 To entertain
 To facilitate decision-making

5.  Sender/Encoder/Speaker
 Message
 Medium/Channels
 Receiver/Decoder/Listener
 Feedback

6.  A Communication Process follows the following steps:
1. There is a Sender
2. The Sender has an Idea
3. The Sender encodes the idea into a message
4. The message travels through the Channel
5. Noise in the transmission process
6. The receiver gets the message
7. The receiver decodes the message
8. The receiver gives the feedback

8.  For the Process of Communication to be effective, there should be a well-
defined goal in the mind of the sender.
Harmony between the goals of the two communicators makes for good and
easy progression of ideas and concepts.
The Sender necessarily needs to adhere to the following points :

9. Process flow like this …
1. The Sender, according to his ideas, behaviour pattern and
intention, selects a message, encodes it, and transmit to the
receiver through a medium – be it oral, verbal and non-verbal.
2. As soon as the message reaches the receiver, he decodes it and
gives an internal response to the perceived message
3. It is noteworthy that the response is not in relation to the actual
content but rather to the perceived content of the original
message. This Completes the first phase of the communication
process.
4. In the Second Phase, the receiver formulates his message,
encodes it and transmits it to the original sender-now-turned-
receiver. This Stage is referred to as providing feedback and is
most crucial.
Unless and until there is feedback- be it in the Verbal or the
non-verbal form, we cannot say that effective
communication has taken Place.

10. If the feedback is in tune with the original intent of the sender,
communication proceeds without a hitch