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The document describes the process of communication from the source to the receiver. It involves the following key steps: 1) a source encodes a message using a channel to transmit it; 2) the receiver decodes and understands the message; 3) the receiver provides feedback in response, completing the two-way communication process. Effective communication relies on selecting an appropriate channel and overcoming barriers between the sender and receiver, such as semantic, psychological, organizational, emotional, and language barriers. Communication is essential for organizations as the primary means of exchanging information and a major activity that managers engage in.




















