This proposal is for a genre-based magazine focused on rock and roll music from the 1940s-1950s. The magazine will entertain and educate readers in North London about the history and artists of this genre. It will be targeted towards readers aged 13-70. The magazine will be available both in print and online, with the print version costing £4.99 and including AR/QR codes linking to additional content. A key unique selling point is the use of AR scanners to display artist avatars. The magazine will be distributed locally in North London and marketed through billboards, social media ads, and word of mouth.
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2. PURPOSE
This proposals purpose is to entertain and educate people in
North London who are consuming my magazine. I’m going to
achieve this through the creation of my genre based magazine.
4. Target
audience
Primary audience
My primary audience will be 20 - 70 year olds
as this genre emerged during the 1950s
Secondary audience
My secondary audience will be teenagers
aged 13 - 19 since when this genre became
popular it mainly targeted teenagers
Tertiary audience
My tertiary audience will be young children
who were shown this genre by their parents
or grandparents
5. FORM
Hard copy
● 46 pages
● Recyclable paper
● Red and black colour design
● AR codes
● QR codes that links to the website and app - if you sign
into them you get a discount off Spotify etc. The QR code
can also play some of the music from the artist when
scanned
● £4.99
Online Copy
● Artist quizzes
● Video Interview
● £1.99 or buy a subscription to the app for £3.99 a month
6. USP
USP
AR Scanners
● A unique selling point for our magazine
specifically
● When you hold up your camera to the scanner
it will display an avatar of the artist from that
issue of the magazine
● You can collect avatars in an app which will
target a younger generation to buy and collect
our magazines.
7. content
In my magazine we will focus on showcasing the
history and timeline of the artists in each issue as
well as giving the opportunity for our consumers
to scan QR codes to open up previous interviews
of that artist
8. Resources&Personnel
Production
● Camera and tripod for models
● Studio
● Photoshop licence
Personnel
● Photographers
● Editors & designers
● Web and software designers for app
● Writers
● Models
Help on target audience, with explanations
https://www.google.com/search?q=target+audience+for+rock+music&oq=target+audiences+for+rock&aqs=chrome.1.69i57j0i22i30l2.6383j0j7&sourceid=chrome&ie=UTF-8
