This document outlines plans for an urban music magazine. It will focus on genres like rap, hip-hop, R&B and soul. Typical codes in these genres involve displaying wealth through money, cars and jewelry. The target audience is people of color ages 16-25. The magazine will include interviews, album reviews, concert updates and photo shoots. Several potential magazine names are provided, along with color schemes and masthead font options. The magazine aims to be the first to make an annual top 40 album list and host music events, with 15% of profits going to charities.

1. Magazine House Style
Jason Balogun

2. Drake
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3. Magazine Genre
This magazine would be an urban music magazine and would include relevant
information and news regarding the following music genres.
 Rap
 Hip-Hop
 R ‘n’ B
 Soul
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4. Codes & Conventions of Urban Music
Urban music of rap, hip-hop & r ‘n’ b all have similar codes and conventions.
Below are the typical codes and conventions that you would see in music videos,
magazine covers, photo shoots and album work.

Money – Artist, particularly male artist love to talk about money within their
music as well as show it off in their work.

Cars – Artist use cars as a symbol of their wealth.

Jewellery – Artist use jewellery as a symbol of their wealth.

Men – Female artist tend to talk about their love and experience they face with a
man within their music.

Women – Male artist tend to talk about their experiences, mostly sexual
endeavours, that they have with many women within their music.
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5. Beyoncé
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6. Target Audience

Black/African British, Latino/Hispanic &
White/Caucasian Audiences
•
Based on research of competitor
magazines XXL & Vibe these are the top 3
audiences for this magazine genre.

Ages 16-25

Male & Female

Students
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7. Rick Ross
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8. Magazine Content
GOLD Magazine is a magazine dedicated to urban music and urban music
culture. GOLD Magazine is a monthly magazine and would include the following:

Interviews

Album Reviews & Updates

Concert/Tour Reviews & Updates

Photo Shoots

Urban Fashion Updates

Urban Sport Updates

Competitions & Prizes

Plus many more
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9. Nicki Minaj
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10. Magazine Title
Magazine name is yet to be decided below are a few potential names for
the magazine.
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REVOLUTION
REVOLT
URBAN
YOLO
UMG (URBAN MEDIA GROUP)
CASANOVA
SWAG
DOPE
KING
GOLD
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11. The GAME
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12. Colour Schemes
Here are some possible colour schemes for my magazine.
Chosen Colour Scheme
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13. Chief Keef
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14. Masthead Font
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15. Mayweather & Entourage
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16. Potential Publishers
•
Harris Publications - XXL
•
Spin Media – Vibe
•
Hearst Corporation
•
Time Warner
•
Johnson Publishing Company (Ebony Magazine)
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17. Mayweather & Entourage
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18. Furthering The Brand
•
Facebook
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Twitter
•
Instagram
•
Website
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19. Janelle Monae
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20. What Make Us Different?
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1st Urban Music Magazine to make a yearly top 40 album
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The ONLY Urban Music Magazine to host as well as sponsor a variety of major
music events.
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15% of Magazine Profits goes towards many urban charities ( Trayvon Martin
Foundation & Many More)
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21. Alicia Keys
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22. Summary
Magazine Genre:
 Urban (Rap, Hip-Hop & R ‘n’ B)
Target Audience:
 Black/African American, Latino/Hispanic & White/Caucasian Audiences
 Ages 16-25
 Male & Female
Magazine Content:
 Upcoming concerts & tours
 Artist activities updates
 More urban information
Price:
 Between £2 - £5.99
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