This document provides a proposal for a new indie music magazine. The magazine will be published both online and in print, with a focus on indie artists and music scenes in North London. It will include interviews, reviews, charts, and information on concerts. The target audience is teenagers aged 13-19. The magazine will be distributed in North London and cost £4 online or £4.99 in print. It will differentiate itself from competitors by offering a 10% student discount. The proposal includes details on branding, design, personnel needs and a marketing plan.
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2. Purpose
To fill the gap in the market for Indie magazines
To expand the Indie fan base
To entertain, inform, educate, promote and advertise
3. Form and Price
Form:
-Online
-Print
-Matte Paper
-Lightweight
-120 Pages (Average amount of pages
rounded)
Price:
-£4 online version
-£4.99 print version (Costs more to print
and ship)
-Subscription discounts - E.g. You pay
£40 for a years subscription rather than
paying £48 for a monthly subscription for
a year
4. Genre
My magazine focuses on the Indie Genre. I felt there was a gap in the market for Indie
magazines that had to be filled. There is a large vibrant Indie Music scene in North
London that needs more attention.
5. Content
-Interviews
-Information
-Articles
On famous and Upcoming
Indie artists
-Top Indie music charts
-Information on future Indie concerts in North London
-Links to the websites and social media
-QR and Spotify codes to listen to the artists music
-Giveaways to get free meet and greet/Concert tickets
6. Target
Audience
Primary Target Audience
Secondary Target Audience
Tertiary Target Audience
Primary Target Audience
Teenagers (13-19) of any gender, ethnicity and
class
Around 13 is when you develop your own tastes.
Secondary Target audience
Ages just below primary target audience (11-12) of
any gender, ethnicity or class
This age bracket can get inflated by those older
than them
Tertiary audience would just be anyone else who wants to
buy my magazine
7. - Featured artist interview (Questions asked by fans)
- Information about new upcoming artists based in North London
- Information and updates on Indie concerts in the North London Area
- Indie music Top Charts
- Artist and Album review page
- My double page spread will be an exclusive interview where we ask the featured artist of that month questions that
fans have asked on our website and social media pages.
10. Distribution
New agents in North London
North London super markets
Online
Monthly delivery to your door
Distributing in North London stores
would mean Im selling to a more
target audience (People who live in
North London)
11. Marketing
Popular Social Media
platforms as they are
extremely popular amongst
our primary target audience
Billboards allow us to
advertise to people outside of
our target audience as well,
as you can see billboards in
everyday life
12. Competition
Rolling Stone - £9.99
Q Magazine - £4.90
Smash Hits - Discontinued
Melody Maker - Discontinued
Will only be £4 if you get the
onlineversion, and £4.50 for
the print version
13. Unique Selling Point
I will allow students to receive a 10% student discount when they
input their school of study, and school email, when signing up for
a subscription package with my magazine
I will also offer this service on the app uni days. If you are a
verified student on uni days, you can show this to the cashier
when buying my magazine to receive the 10% discount.
14. F
o
n
t
s
The font ‘Indie Rock’ will be used for my title. This font
is quite unique and ‘Indie’ so it fits the aesthetic of my
magazine very well. It will be in the colour indigo, as it
fits the title, and conveniently fits my colour scheme
This font ‘Bebas Neue’ will be used for the cover lines on
the front cover. This font, whilst still bold, doesn’t take
attention away from the title, yet still gets readers
attention. I will outline the font on important words such as
artists names so they stand out even more
ArialI will use the Arial font from the Sans Serif typeface for
my main body text. This font is sophisticated yet still
simple which is important as it means it’s still easy for
the readers to read. It will be in size 12 as thats the
average size of body text in most magazines.
17. Sketch-up
Hand drawn sketch
up of the front cover
and double page
spread. These give a
clear idea of
composition, and
where my properties
will be placed.
Cover Lines
Puff
Masthead
Barcode
18. Digital Mock up
The colours of the background will depend on the
sort of artists Im photographing and the vibe I'm
going for for that month. It may be a flat colour
background, or it's could be a certain surroundings
depending on where I take the pictures.
