1. PACE
The new magazine covering the artists behind the world
favourite songs
By Ben McCombe
2. Purpose
To Inform - To Inform readers of upcoming rappers they might not know
about but might connect with.
To Entertain - To ensure each edition of the magazine is entertaining
for readers to ensure they purchase every edition.
To Promote - To promote rap artists and increase their fan base,
especially the smaller upcoming rappers that would feature in the magazine.
To Educate - To educate readers on the rap scene and the genre as a
whole.
To Advertise - To advertise businesses and companies relevant to
rap.
3. Form
A4 sized silk coated paper - 100 pages per edition
Online subscription option - £5 one off purchases
(£50 a year option)
4. Genre
PACE is a magazine that focuses on Rap and also
Rap artists.
Sub Genres of Rap such as Grime, drum and bass
and Drill are also featured in the magazine.
5. Content
Giving artists a platform to express their feelings
and views and to connect with fans
Promoting relevant businesses and products
Game section to make the magazine more fun and
engaging
Focusing on north London gigs and festivals
coming up
6. Target audience
• Black males ages 18-25
• C1, C2, D and E social classes
Secondary audience of both males and females, all
races, ethnicities and classes but also focussing
on 15-17 year olds.
9. Marketing methods
Promotions from genius.com and hiphopdx.com
Artists who feature on each edition to promote
their feature on their social media pages
11. Article ideas
• Tips from artists
• Question and answers
• Exclusives on drama thats currently happening
• Discussing the artists come up and how they got to
where they are today
• What fans can expect in the future from the artists
