Sam Ezekiel original unchanged practice powerpoint

1. M Y
P R O P O S A L –
T H R A S H E D
M A G A Z I N E
S A M E Z E K I E L 1 2 Y

2. TA R G E T
A U D I E N C E
• My primary target audience of the magazine is for 17-40-year-old
men and women who have an interest in rock music and belonging
to a subculture.
• My secondary target audience of the magazine is for 45/50-year-
old men and women who used to live in a. period time where rock
was the trendiest type of music.
• My tertiary target audience of the magazine is for anyone who
follows specific artists who are featured in my magazine. This
target audience will not be regular every month

3. P U R P O S E
• The purpose of my magazine is to let people who are
interested in rock music feel motivated and inspired to
find new types of genres and styles of music.
• This magazine is for people to feel happy during the day
and a chance to transport themselves into another
headspace while reading.

4. F O R M
• Their will be access to both an online and printed version
• The physical copy of the magazine will be made from
recyclable matte A4 pages
• The online version of the magazine will have a QR code for
members who have paid for a subscription.
• The magazine is going to be sold at £3 so that every social
demographic can purchase it
• The magazine will consist of a total of 140 pages

5. F O N T A N D B O D Y C O P Y
The masthead of the magazine is going to be a
very grunge/distressed font of the magazine in
order to give off a slight ‘thrashing’ feeling.
The font of the text inside the magazine is going
to be neat and concise – so I will be using
Calibri.

6. G E N R E
• The genre of the magazine is going to be rock.
• I think that rock was a very good decision since it is a
very emotional and expressive type of music
• Rock music is extremely popular in music capitals in
north London such as Camden Town and Chalk Farm.

7. P E R S O N N E L
• Makeup artist
• Fashion designer
• Lighting specialists
• Manufacturers
• Proof reader
• Photoshop
• Body copy writer
• Camera crew
• Distributors
• Writers
• Marketing team
• Advertisement

8. D I S T R I B U T I O N / M A R K E T I N G
• The magazine will be sold in stores and online
• It will be sold in magazine stands and other retailers such as WHSmith
• The magazine will also be advertised via social media in order to reach the younger
audience below 35
• The magazine will be advertised digitally through spotify
• The magazine will be advertised on billboards

9. I N I T I A L S K E T C H E S

10. C O M P E T I T I O N
• The competition of the magazine will be other big rock magazine names such as the
rolling stones, NME, kerrang! And Relix.
• The reason my magazine will stand out from these competitors is because it will offer
rock musicians who are local and near your area so you can see them immediately – the
pandemic also comes into this about traveling abroad and not being able to see artists
from other countries.