The document discusses how the media product presents social groups. It notes that the magazine targets teenage males as they make up the majority of fans of underground music genres like hip hop. While hip hop appeals more to males, the photos have a moody style associated with underground music. The articles challenge stereotypes by positively portraying artists gaining mainstream popularity from underground scenes. This helps emerging artists get recognition and underground music reach larger audiences.

1. How does your media product
present particular social groups?
My magazine will address teenagers (primarily male) as the majority of fans
of underground music are teenagers and as the magazine features hip-hop (a
more male acclaimed genre) I believe it will attract more males than females. I
think the photos give off a moody impression which is associated with
underground music as the pictures feature people grimacing in dark clothes in
dim-lit urban areas yet the articles challenge the usual stereotypes of the as
they are written positively about the artists coming out of the underground
and reaching mainstream popularity. I have done this to challenge the
stereotypes that underground music should remain unpopular forever. I have
challenged this stereotype as I’m the first person to make a mainstream
magazine dedicated to underground bands and artists giving details about
them and how to access their music and where they are performing therefore
giving mainstream artists a light and helping them emerge to gain mainstream
recognition.

2. What kind of media institution might
distribute your media product and why?
A media group which I believe might distribute my magazine is
the Bauer media group as they already have specialised music
magazines such as Kerrang (Metal) and Q (Classic mainstream
rock/pop) whereas they are lacking Indie underground music in
which publishing rivals IPC specialise in (NME) therefore they
could use a magazine which specialises in that and does more as
NME has the majority of young readers and if Bauer chose my
magazine which has the elements of what makes NME so
popular but more of it in my magazine Bauer would be leading
the way in music magazines as they already have the metal/rock
audience with Kerrang, general music audience with Q and if
they have the young independent audience they would be
leading the music magazine market.

3. How did you attract / address your
audience?
• My magazine will address teenagers (primarily male) as
the majority of fans of underground music are teenagers
and as the magazine features hip-hop (a more male
acclaimed genre) I believe it will attract more males than
females. I think the photos give off a moody impression
which is associated with underground music as the
pictures feature people grimacing in dark clothes in dim-
lit urban areas yet the articles challenge the usual
stereotypes of the as they are written positively about
the artists coming out of the underground and reaching
mainstream popularity. I have done this to challenge the
stereotypes that underground music should remain
unpopular forever.

4. How did you attract/address your
audience?
• My magazine attracts my target audience as the listeners of
underground rock hip/hop are predominately young men and my
cover star is a young man and most of the feature articles revolve
around male bands or male artists. The female audience of this
genre typically seem to favour men as the genre itself is a masculine
genre therefore that is the reason they like the underground hip
hop/rock genre. My magazine also attracts the audience with
incentives also as we offer the chance of free concert tickets on the
puff on the front cover. The colour scheme is also dark and the
photo locations are all urban which is obviously associated with
independent urban music. Judging by my audience research I’d say
the ideal reader of my magazine would be a 17 year old male who
likes underground things as opposed to

5. What have you learned about technologies
from the process of constructing this
product
• Throughout the process of my magazine I have learnt
how to use software such as quark express when making
my contents and double page spread. I also learnt how
to use new features on photoshop such as the sponge
tool to make the cover star look darker. Also the cut tool
so the cover star would go over the mast head to follow
traditional conventions of a magazine cover.

6. Looking back at your preliminary task what do you feel
you have learned in the progression from it to the full
project
From my preliminary task to my main task I have learnt how to properly and
successfully apply the codes and conventions of a magazine cover and have learnt
how to use more photoshop features such as using a font to create a unique
barcode and blur tool to smoothen out the background estate unlike my
preliminary cover where I have not done this so the coverstars face blends in with
the cover and does not stick out like a star as he does in my final cover. In the front
cover I have also used a sponge tool to give the photo a grimy edge which is often
assossciated with the genre of music (underground grime)