The document proposes a new jazz magazine called "APAZZ JAZZ" aimed at younger audiences aged 18-24. The magazine will feature interviews and articles on up-and-coming jazz artists to spread awareness of lesser known talent. It will have a colorful design and be distributed in jazz clubs, cafes, and online to attract new readers to the genre. The goal is to engage younger people in jazz music.

1. APAZZ JAZZ.
By Ben Weber.
Proposal for:

2. This is Billie Holiday
Born: 7 April 1915 Died: 17 July 1959
Billie Holiday
Blue Moon

3. PURPOSE OF MAGAZINE
• The purpose of my Jazz magazine is to spread awareness for unknown and
up and coming artist that would not many of them ever get noticed or
recognised for their talent.
• My magazine will give those unknown artist a chance to show what they can
do to an hopefully large audience,
• My magazine will include interviews, Q&A, and up and coming events for
artists.
•

4. FORM AND GENRE OF THIS PRODUCT
The genre of this magazine will be Jazz,
i have made a Jazz magazine in an attempt to get younger
people more involved in Jazz,
My magazine will have a website (www.apazzjazz.com) ,
The website will include sneak peaks at new events and up and
coming artists to try and attract new readers and knew people
that share the same interest for Jazz.
•

5. CONTENT
• In my magazine, I will include things such as Q&As, Interviews, underrated artists,
• up and coming events and so much more they will be very detailed in the attempt to entice new
people that have the same interest in Jazz as others that are already interested.
• The aim of this is to use a lot of eye-catching things such as eye-catching adverts and reviews that
will really grasp the eyes of young Jazz lovers.
• I will also be including a lot of young artist so that the young readers can really connect with the
artist making them more likely to keep reading.
• The magazine will have 90 pages for the reader to enjoy.
•
Q&A

6. TARGET AUDIENCE
• My primary audience is 18-24 year old, all races such as black,
white and Asian, male and female,
• more young people will want to get involved in Jazz, I will do this
by focusing on introducing younger artist to connect with the
younger audience.
• My secondary audience is older, black men and women with
ages from 50 upwards, the secondary audiences are typically
lower class as that's what happened and the place it originated in
was full of lower class, black men.
USP

7. RESOURCES AND PERSONNEL.
• I will be using resources such as Photoshop,
printers, camera, photographer, try-pod.
• I will use all of this to will also therefore need a
camera man, a designer, a model, a graphic
designer.
• This magazine is to ensure that I create the best
and exiting experience for my young audience, this
will make my magazine different and unique
compared to other very mondain and boring Jazz
magazines..
•

8. DISTRIBUTION AND MARKETING
METHODS.
My magazine will be sold in multiple places, for
example, Jazz bars, cafes and clubs.
It will also be sold on the internet for people and
families that can't necessarily afford to go to Jazz
events and or bars.
the magazine will be very reasonably priced
starting at £3.79.
The online cop will be the first month free, and
then a £3.00 monthly subscription

9. SAMPLE MATERIALS
• Font for masthead - I have chosen this font for the
name of my magazine because it is very big and
outstanding, catching the readers attention
I have chosen this font for my Coverline as it is very easy
to read, this is important as this text will be very small in
the double page spread,
I have chosen this font for the name of the artist i will be
featuring as it is very very big and bold, as this will be on
the top of the double page spread, it needs to be able to
catch the attention of the reader

10. COLOUR SCHEME.
• The colour scheme of my magazine is going to be bright and vibrant colours,
• the colours that i will be using are red, white, blue and black.
• The reason why i am using black to counter the bright colours as black is very
commonly used in Jazz magazines as it fits the very smooth and calming tone
of the music itself,
•
• A USP of mine is that, during my research , the leading magazines use the
same

11. COMPETITION
• As there are not many Jazz magazines that target the younger
audience, my USP is that i am one of the only Jazz magazines
target ages 18-24 age group,
• The main magazines in the industry are Jazzwise and Jazztimes.
•

12. ARTICLE IDEAS.
• In the articles, I will be including things such as interviews,
• These interviews will be if young and upcoming artist, it will be
about their most recent event and there upcoming shows,
• the artists that i will be showing in the interviews are going to
be new, fun and fresh,