1-2 Sectors, Purposes.ppt
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This document outlines an exam on pre-production and planning for different media sectors. It discusses learning objectives that will be tested, including identify, explain, create, design, and evaluate. It also lists different media sectors and purposes of media consumption. Students are instructed to write blog posts on the importance of planning, pre-production documents for different sectors, and create a media production team and logo.
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Topics for Research and Analysis
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Topics for Research and Analysis
Promotional Goals
: Identify specific objectives related to the promotion of EDUS's acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product's benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.)
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: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.)
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Wednesday, May 14, 2014
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Maximum Points
Developed information on all required areas of inquiry as stated in the activity.
40
Drew.
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- The approach includes 4 pillars: research, strategy, engagement, and measurement on platforms like Twitter, Facebook, YouTube and surveys to communicate new ice cream flavors, recipes, and deals.
- A social media implementation plan is proposed across 5 months to establish social media profiles, promote videos, build an online community, offer deals through check-ins, and gather customer feedback through surveys.
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This document outlines an option for a charity advertising campaign coursework project. It involves individual pre-production work including research on existing campaigns and storyboarding an advert. Students will then produce 3 print advertisements and a 1200-1600 word individual report. The report will discuss the research, justify the target audience, evaluate the strengths and weaknesses of the production, and compare it to other campaigns. Completing thorough research and targeting a specific audience are emphasized as keys to success.
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Sam proposes a monthly rap artist magazine called "The First Statement" that will be available both online and in print. The magazine will feature articles, interviews, and news about up-and-coming rap artists performing in north London to promote the genre to both teenagers and other interested audiences. It will include the top 50 rap songs each week along with competitions to win tickets to concerts. The target audience is 13-19 year olds, but it also aims to reach 20-27 year olds and other rap fans. It will be distributed in supermarkets, newsagents, and promoted on social media like Instagram and TikTok.
Updated pitch (1)
The document outlines plans for a rock magazine aimed at promoting 1980s rock music to younger audiences in North London. The magazine will be available in both print and digital formats, with the print version containing 90 pages in red, black, and white. It will include interviews with up-and-coming artists inspired by 1980s rock, information about the origins of rock music, and links to upcoming live concerts. The target audiences are teenagers ages 14-19 and adults ages 40-50. The magazine will be distributed through social media and more traditional methods.
Final pitch
My magazine aims to promote 1980s rock music to younger audiences in north London. It will take the form of both a print and online magazine with content like artist interviews, biographies, fashion, and music recommendations. The print magazine will be £3.50 and the online version will have a monthly subscription fee. The magazine will target teenagers aged 15-18 and distribute through music venues and social media to gain their attention. It will use a classic font and feature articles on teenagers' passion for 1980s rock and recommendations of iconic rock albums.
Final
The document proposes a new jazz magazine called "APAZZ JAZZ" aimed at younger audiences aged 18-24. The magazine will feature interviews and articles on up-and-coming jazz artists to spread awareness of lesser known talent. It will have a colorful design and be distributed in jazz clubs, cafes, and online to attract new readers to the genre. The goal is to engage younger people in jazz music.
Initial ppt
This document outlines a proposal for a jazz magazine called "APAZZ JAZZ" aimed at younger audiences between 18-24 years old. The purpose of the magazine is to spread awareness of unknown and up-and-coming jazz artists who otherwise may not get recognition. It will feature interviews, events, and Q&As. The magazine will have vibrant colors, images, and fonts to attract younger readers to the genre of jazz. It will be distributed in jazz clubs, cafes, and online at a low price to make it accessible to all.
Final Pitch with highlighted changes
The document proposes a magazine focused on rap and hip hop music. The magazine would be based in North London and feature both established artists and up-and-coming local artists through interviews and articles. The target audience is males aged 15-30, with a focus on those in the middle-low income bracket. Each issue would have 80-90 pages including an exclusive interview and Q&A with that issue's featured artist. The magazine plans to be distributed in local shops and online, with the goal of promoting both the genre and local artists.
New media presentation FINAL
The student proposes a pop music magazine aimed at teens and young adults called "Pure Pop". The monthly print and digital magazine will focus on pop artists from the 2000s and content related to North London. It will include interviews, reviews, photoshoots and more. The target audience is 16-25 year olds across all demographics. The magazine will be distributed both physically and online and promoted through social media. An exclusive pop artist interview on the cover is highlighted as a unique selling point.
Media practice presention
The document outlines plans for a new pop music magazine called "Pure Pop". It will be aimed at teens and young adults aged 16-25. The magazine will be released monthly, with both print and digital subscription options. It will include articles on pop artists, music history, and related products. The creator aims to educate and entertain readers on pop culture through exclusive content and interviews. Advertising will help fund the startup costs until the business is established.
Updated pitch - final
This proposal is for a genre-based magazine focused on rock and roll music from the 1940s-1950s. The magazine will entertain and educate readers in North London about the history and artists of this genre. It will be targeted towards readers aged 13-70. The magazine will be available both in print and online, with the print version costing £4.99 and including AR/QR codes linking to additional content. A key unique selling point is the use of AR scanners to display artist avatars. The magazine will be distributed locally in North London and marketed through billboards, social media ads, and word of mouth.
Pitch and proposal media - practice
This document provides a pitch and proposal for a new print and online rock music magazine. It would have a 46-page print component with recycled paper, black and gold design, and AR/QR codes linking to additional online content. An online version would include artist quizzes, videos, and ads to fund the site. The magazine would target 17-24 year old males and females primarily and be distributed in stores and advertised on billboards, social media, and through word of mouth. It requires a studio, cameras, software and personnel like photographers, editors and designers to produce.
Final ppt
This document outlines a pitch for a hip-hop magazine called Pitch by Samuel D-P. The magazine would be available in both hard copy and online formats. The hard copy would be 45 pages printed on matte paper with a modern color design and QR code linking to social media. It would cost £4.99. The online version would include additional features like video interviews and the ability to download issues offline. Content would include artist interviews, quizzes, information about up-and-coming North London artists and the hip-hop genre. The target audience is primarily 17-27 year old British African males from working class backgrounds and secondarily 18-34 year old British white males from middle class backgrounds. Distribution plans include
Practice pitch
This document outlines a pitch for a new hip-hop magazine that would be available in both print and online formats. The print magazine would be 45 pages with matte paper and modern color design, costing £4.99. The online version would include additional features like video interviews and the ability to download issues offline for £5.50 per month. The target audiences are primarily female white individuals aged 18-34 from middle-class backgrounds and secondarily male African Americans aged 17-27 from working-class backgrounds. Resources needed include those to produce, edit, design, distribute, advertise, and maintain the print and online versions.
Media presentation final
This document outlines a proposal for a print and online magazine called RAPRESENT focused on rap music. The magazine would feature content on the top rap artists currently, up-and-coming artists, and analyzing lyrics. The target audience is primarily 15-25 year old black and white males in socioeconomic classes C1-C2. The magazine would be distributed in small shops, advertised on social media, and through leaflets in local youth clubs, cafes, and shopping centers.
Ra present practice
My magazine will provide an overview of the rap genre in both print and online formats for £8.99 annually. It will profile top artists each month along with up-and-coming rappers, highlight new music and upcoming releases. Readers can vote on prizes for monthly competitions like concert tickets or artist meet-and-greets. The target audience is primarily 15-25 year old black males from socioeconomic classes C1-C2, with a secondary audience of similar aged white males. Distribution will focus on social media marketing as well as print copies sold online and in shops, with additional leafleting around youth clubs, cafes and shopping centers.
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1-2 Sectors, Purposes.ppt
- 1. UNIT 2: PRE-PRODUCTION AND PLANNING PLEASE MAKE A NEW BLOG AND SEND OVER THE LINK EXAM: 27TH MAY 2022 This exam explores four different learning objectives and you will be tested on each one.
- 2. • Identify (1 mark per point) • Explain (accompanied with identify. An additional 2 marks) • Create (anywhere between 6-9 marks) • Design (anywhere between 6-9 marks) • Evaluate (anywhere between 15-20 marks)
- 3. WHAT TYPES OF MEDIA SECTORS ARE THERE? Television Advertising Radio Animation Websites Music Film Social Media
- 4. WHY DO PEOPLE CONSUME THE FOLLOWING MEDIA? To be: Informed Entertained Educated Promote Advertise
- 5. MEDIA PURPOSES Entertain: Gaining the attention of the audience so that they relax and enjoy the activity Educate/Inform: Providing facts about a topic or answering a question. Informing is providing information whereas educating is teaching the audience/consumer. Advertise/Promote: Raising the awareness of a product in potential customers. Trying to increase the popularity of a brand and persuade customers to engage or purchase it. ACTIVITY: For each purpose, write down three specific media that perform this and how, e.g. BBC Bitesize website educates students about different subjects
- 6. THE IMPORTANCE OF GOOD PLANNING (PRE PRODUCTION) Watch the following and make notes in your blog post: https://www.youtube.com/watch?v=tdFDFI2e2Ns
- 7. SECTOR AND PLANNING – the impact Using Mindmeister, create a mindmap of as many Pre Production documents as you can think of Write the name and sector of media each Pre Production documents belong to THE TYPE OF PP DOCUMENT WE USE DEPENDS ON THE TYPE OF MEDIA SECTOR THE PRODUCT IS FOR
- 8. CREATE A MEDIA PRODUCTION TEAM • Put yourself in groups of 4 • Individually come up with a name (2/3 words max) e.g.:“…. Productions/Media” • Using Photoshop design a logo for your new company • You are to develop a new Youtube Channel or short film • Designs will be put to a vote at the end
Editor's Notes
- 10m: Use pictures to help prompt, then reveal some examples below
- 10m: Go through one by one, and arrive at 4 reasons everybody consumes media
- 15 minutes: Write definitions in blogs and do activity
- 10m
- 20m
- 25m