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magazine presentation pitch.pptx
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- 2. The Purpose Of the magazine ■The purpose of the magazine Is to entertain and entice the customers- I hope that the magazine will allow the readers to escape from reality and fully immerse themselves in the magazine. ■ As said above, one of the purposes of the magazine will be for entertainment- this will be achieved through interesting articles and interviews with directors and actors which acts as the USP of the magazine. ■ One of the main purposes of the magazine is to promote independent actors and films/film creators to hopefully elevate their work and films.
- 3. Form And Genre ■ Thegenre of the magazine is a film magazine, specifically romantic comedy based- I have chosen this genre to appeal to mt primary audience being teenage girls and women as I am aware of the popularity within this target audience. ■ The form of the magazine will be in both a digital and physical versions with 30-50 pages. ■ The physical copies can be bought in supermarkets and newsagents at the price of £2.50 to make it attainable for all types of incomes and readers, the digital versions will have a choice of two subscriptions: 6-month plan being £35 for the full plan or a 12 month plan being £50 for the annual price- I have made this cheaper than buying each digital edition every time it’s out(£8.50) therefore gain more following. ■ Offer a 10% student discount ■ Direct debit 6months- £5.80 PM, 12months- £4.20 PM
- 4. Content… ■ The magazinewill cover a wide range of content, there will be a featured rom-com film on the front cover consisting of vibrant and enticing colours to mirror the film, indie or blockbuster, which will be the primary focus throughout the magazine. ■ There will be articles and interviews with the actors and directors from rom-com films including the featured film, both primary and secondary resources, this will be followed by columns to explain storylines of the rom- com film similar to a book blurb to provide an overview- the movies promoted will be a mix between indie and venue films to support small creators as well as established creators and actors. ■ There will also be reviews of the films to provide readers with different perspectives and opinions. ■ There will be a double page spread of with either an indie or blockbuster rom-com film to catch the eye of the readers- visual representation is more engaging for the younger target audience with articles and reviews about the film attached. ■ Colours to match the romcom genre: pink, white, red- immerse the reader ■ There will also be promotions of new indie releases to support independent film creators and up and coming actors- also references to streaming platforms- popular(Netflix) and new (FilmRus)
- 5. Target Audience ■ My targetaudience will mainly women from the teenage years onwards as i have realised more women than men are interested in the rom-com genre, this will be my primary audience. ■ My secondary audience will be men and everyone else interested as i would like to gain as many audience members i can and not limit my options. ■ There will also be a geo-demographic of North London as there are many films out in this area in cinemas and production houses therefore giving me content for the magazine for my audience's entertainments. ■ There is also no set ethnicity, race or class , the magazine is targeted and welcome to everyone. ■
- 6. Resources And Personnel ■ For theresources I will need a digital camera for photos of of locations such as popular cinema venues and productions houses that promote rom-com films- also to photograph actors- mainly indie as they would be more attainable and lower budget for front covers or features in the magazine. ■ I will also require camera equipment such as a tripod and a variety of camera lenses to obtain a range of shot types, possible props for visual additions and sufficient lighting to achieve the best quality photos. ■ For personnel I will need a photographer to achieve professional photos, an editor to edit pictures and videos/adobe license as an alternative if an editor is too expensive. ■ A researcher to identify any legal or ethical issues, web designer to create the online magazine website, journalists for the articles and interviews and models such as actors for the content of the magazine.
- 7. Budget… ■ Camera- £200-300 ■Camera tripod- £20-40 ■ Camera lenses- £1000 ■ Lighting equipment- £80 ■ props- £20 ■ photographer- £200 for 2 hours ■ video editor for online videos- £90 for 3 hours ■ adobe licence- £238.42 yearly ■ models- £80 for 2 hours ■ researcher- £35.90 for 2 hours ■ web designer- £200 for a day ■ journalist- £45 for 3 hours ■ magazine printing- £50 per magazine: 6 editions in a year- £300 for printing Total budget: £3,700 per edition
- 8. Distribution And Marketing ■ I willadvertise via social media due to the influx in users- Facebook groups, Tik Tok (all ages), Instagram advertisements- good for the digital editions as a link can be attached to obtain readers. ■ The magazine will also appear as pop-up ads on streaming platforms such as Amazon Prime and Netflix as well as FilmRus, a new streaming platform to catch the eye. ■ Also advertised at film festivals across London to reach the target audience and film enthusiasts ■ The magazine will be distributed across North Lodon for the first two editions then the rest of London every two months – this is so the content does not become out of date and maintains its relevance within the rom-com scene both indie and blockbuster ■ Distributing every two months will also allow the readers to become familiar with the magazine this will help gain recurring readers and subscribers.
- 9. Article Ideas ■Interviews with actors and directors to allow readers to receive an insight into the film world and themselves personal- gives the readers a sense of connection. ■ There will be primary and secondary sources for the interviews – the primary source ones will most likely be with indie actors or directors as they are more attainable and helps promote them. Whereas the secondary interviews will be with established directors and actors with speech bubbles from the conversations paired with a QR code to view the video online ■ There will be reviews incorporated to expand the readers knowledge on different opinions and perspectives of the rom-com films or featured film for that edition- followed by articles and quotes from film critics as secondary resources to grasp a professional and passionate perspective.
- 10. Mood Board And Font Styles Thismood boards conveys a visual concept of the aesthetic and vibe of the magazine and the possible films that could be incorporated. I have chosen these fonts for the magazine as I would like the entire magazine to have a classy appeal and I believe these font emulate that idea.
- 11. Possible Competition These magazines are possiblecompetitions due to the mere fact they are also film magazines however they are not strictly one genre which is was sets my magazine from the rest and makes it different acting as a USP.
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