Highlighter will be a monthly print and online magazine that aims to promote smaller and up-and-coming artists as well as popular artists performing in North London venues. The magazine will feature artist interviews, event listings, venue spotlights, and a variety of music genres. The target audience is young adults aged 18-25 living in or visiting North London. Each issue will have a colorful design with a featured artist on the cover. The magazine seeks to fill a gap as the only music publication focused specifically on the North London scene.

1. Highlighter
Review Based Magazine

2. The Idea and Purpose
● Promote
● Educate
● Inform
● Entertain
● Advertise

3. The Aim
Through Highlighter I hope to inspire and promote smaller, new and
upcoming artists, as well as informing people on new songs from
already popular artists. I also hope to inform people about and promote
North London venues.

4. The Name - Highlighter
I have chosen to call the magazine Highlighter because I want my
magazine to highlight artists and venues in North London.

5. Content
Highlighter will include:
● Feature articles about new and upcoming artists and already known
artists who perform and are going to perform in North London.
● Interviews with the Artists.
● Event dates.
● An overview of the best places to go.

6. Genre
Within Highlighter I am going to present a range of artists who are of
different genres all popular within North London as well as venues that
host to many genres. This way there will be lots of content for the
magazine resulting in less repetitiveness and a larger target audience.

7. Target Audience
Primary:
● Young adults ages 18-25.
● NRS social grades of A-C2.
● Any gender, race or ethnicity.
Secondary:
● Anyone 25-30 living in or visiting North London.

8. Form
● Online and print-based.
● Front cover will have a large photo of the headlining artist.
● Colour scheme : pale grey backgrounds, black text and a different
pop of highlighter/neon colour each month for text boxes and titles.
Next to this is an example, other colours
will be used instead of the yellow and blue.

9. The Price
£3.40 for each monthly issue online and £4.00 for each monthly printed
issue, however, an annual subscription will be available for £36 a year,
for both an online and paper copy which gives you 3 free copies.
With the online issues price each month there will be an exclusive video
interview with the headlining artist.
With the paper copy price each month there will be a code to early
access event tickets.

10. Resources and Personnel
Equipment need:
● DSLR digital camera (with SD card), camera lenses and a camera tripod.
● Computer or laptop with Adobe photoshop and pages or Microsoft word.
● Props.
Personnel needed:
● Writer
● Editor
● Photographer
● Artists
● Venues/their owners

11. The Font
● I have decided to use this font for the masthead
● I have decided to use Verdana for the body text
● For coverlines I will be using Oswald (Top font in the slide)

12. Unique Selling Point and Competition
● No other North London specific music magazine.
● Multiple online review websites.
● As well as our USP being that we are North London specific our
magazine is hoping to create a deal with Youth Music, the charity,
in which we will give them exposure in return for advertisement.

13. Competition Examples

14. Distribution and Marketing
Distribution:
● Highlighter will be distributed monthly both online and in North
London music venues that we promote.
Marketing:
● Posters and leaflets.
● Free distribution of the first issue.
● Advertising graduates (fiver).
● Social media.
● Youth Music charity partnership.

15. Moodboard
Venues
Artists

16. Digital Copy

17. Sketches

18. Thank You !