This document outlines a proposal for a print and online magazine called RAPRESENT focused on rap music. The magazine would feature content on the top rap artists currently, up-and-coming artists, and analyzing lyrics. The target audience is primarily 15-25 year old black and white males in socioeconomic classes C1-C2. The magazine would be distributed in small shops, advertised on social media, and through leaflets in local youth clubs, cafes, and shopping centers.