2. What is Mass Media ?
All media technologies used for
mass communications
Organisations which control these
technologies
3. Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones
4. Power of Mass Media
Key role in political power
Shaping public perceptions on important issues
Shaping modern culture (belief, values, traditions)
5. Print Media
Paper and ink
Late 15th
century
Newspapers, magazines,
classifieds, circulars, journals,
yellow pages, billboards,
posters, brochures, and
catalogues
6. Recordings
Use of storage media
Late 19th
century
Gramophone records,
magnetic tapes, cassettes,
cartridges, CDs, DVDs
7. Cinema
Film: Story conveyed with moving images
Since around 1900
Cameras, animation, visual effects
Types of films
Comedy, Drama, Horror, Action,
Children's, Suspense/Thriller, Fantasy,
Crime, Romance, Science Fiction,
Documentary, Family, Mystery
8. Radio
One-way transmission over radio
waves intended to reach a wide
audience
Since around 1910
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public
9. Television
Telecommunication medium for
transmitting and receiving moving
images (usually with sound)
Since about 1950
News, Movies, Situation comedy,
Sports events, Audience
participation, Talk/conversation,
Music, Reality-based show,
Devotional/religious
10. Internet
World Wide Web (since about 1990)
Websites (news, blogs, social networking, wiki)
Forums/message board
Internet telephony (e.g. VoIP)
Email, Instant messaging and chat
Streaming audio (podcasts, Internet radio)
Streaming video (webcasts, podcasts, YouTube videos)
11. Mobile Phones
Make mobile telephone calls across a wide
geographic area
Since about 2000 (3G - mass media)
The first personal mass media
Permanently carried
Always on
Built-in payment mechanism
The most accurate audience measurement
12. Mass
Media
(G)
(A)
(B)
(C)
(D)
(E)
(F)
Newspapers, magazines,
___(1)___, circulars,
journals, catalogues,
___(2)___, ___(3)___,
posters, brochures, and
catalogues.
Gramophone
records, magnetic
tapes, cassettes,
cartridges,
___(4)___,
___(5)___
Comedy, Drama, Horror,
Action, Children's,
Suspense/Thriller,
Fantasy, ___(6)___,
Romance, Science
Fiction, ___(7)___,
Family, Mystery
College, ___(8)___, Community,
International broadcasting, Music,
Pirate, Public
___(9)___, Movies, Situation
comedy, Sports events,
Audience participation,
Talk/conversation, Music,
___(10)___,
Devotional/religious
WWW
Websites
(news, ___(11)___,
___(12)___, wiki)
Forums/message
board
Internet telephony
(e.g. VoIP)
Email,
___(13)___
and chat
Streaming audio
Streaming video
• The first personal mass media
• Permanently carried
• Always ___(14)___
• Built-in payment mechanism
• The most accurate __(15)__
13. Mass
Media
Mobile
Phone
Print
Recording
Cinema
Radio
Television
Internet
Newspapers, magazines,
classifieds, circulars,
journals, yellow pages,
billboards, posters,
brochures, and
catalogues
Gramophone
records, magnetic
tapes, cassettes,
cartridges, CDs,
DVDs
Comedy, Drama, Horror,
Action, Children's,
Suspense/Thriller,
Fantasy, Crime,
Romance, Science
Fiction, Documentary,
Family, Mystery
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public
News, Movies, Situation
comedy, Sports events,
Audience participation,
Talk/conversation, Music,
Reality-based show,
Devotional/religious
WWW
Websites
(news, blogs,
social
networking, wiki)
Forums/message
board
Internet telephony
(e.g. VoIP)
Email, Instant
messaging and
chat
Streaming audio
Streaming video
•The first personal mass media
•Permanently carried
•Always on
•Built-in payment mechanism
•The most accurate audience
measurement
14. What is ReleaseMyAd ?
An exclusive online marketplace for buying ad
spaces across media options that include
Newspapers, Radio, Cinema, Magazines, Internet
and even Television
Our unique platform combines, years of media
buying experience, historic Ad pricing data and a
PAN India Partner Network that compete to service
enquiries to ensure guaranteed lowest quotes for
your Ad requirements
The website helps an advertiser self-serve himself
and place advertisements without any hassles by just
a few mouse-clicks through any device, be it a
computer or a Smartphone
15. Three steps of booking process
Select your ad category( Matrimonial, Property, Jobs
etc)
Composed Ad ( Using sample creatives)
Make Payment ( Online + Offline Options)