The document discusses the New World Information and Communication Order (NWICO). It began in the 1970s as developing countries protested their disadvantaged situation regarding information flows that were controlled by Western news agencies. NWICO aimed to foster more equitable communication between developed and developing worlds. It was articulated through various UN forums, culminating in principles outlined at the 1980 UNESCO conference in Belgrade. However, the United States was hostile to NWICO, seeing it as a threat to the free flow of communication and interests of American media corporations. The document concludes that alternative structural possibilities are needed for a more encompassing and human context regarding new communication technologies.