The document discusses the New World Information and Communication Order (NWICO). It began in the 1970s as developing countries protested their disadvantaged situation regarding information flows that were controlled by Western news agencies. NWICO aimed to foster more equitable communication between developed and developing worlds. It was articulated through various UN forums, culminating in principles outlined at the 1980 UNESCO conference in Belgrade. However, the United States was hostile to NWICO, seeing it as a threat to the free flow of communication and interests of American media corporations. The document concludes that alternative structural possibilities are needed for a more encompassing and human context regarding new communication technologies.
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
Development support communication, its history and needs, development communication its failure and the need of DSC, also a touch of DSC campaign, By Aamir Ayub, department of Journalism and mass communication University of Peshawar.
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
Development support communication, its history and needs, development communication its failure and the need of DSC, also a touch of DSC campaign, By Aamir Ayub, department of Journalism and mass communication University of Peshawar.
Resources are an integral and necessary component of social movement mobilization.
Media exposure represents an important resource for movements having few
assets. Therefore, many movements consciously seek media attention to enhance
their chance of success. This article argues that media attention often impedes
movement success. The positive or negative outcome of media attention largely
depends on how media agents "frame" movement goals and actions. How the
media frames movement protest is an unknown outcome for a movement. Decisions
about framing depend on several factors, some of which lie outside the
control of movement actors. I use NBC EveningNews coverage of Native American
protest from 1968 - 1979 in an attempt to understand these factors. This case
study shows the dysfunctions of media attention.
4. “New International Information Order” (NIIO)
appeared during the 1970s as a result of what they
perceived as their disadvantaged situation in the field of
information and communication.
Third World countries, encouraged by the movement
of the Non-Aligned countries (NAM), protested against
the global leadership of the Western news agencies (AP,
AFP, UPI, and REUTER).
These agencies were perceived as controlling up to 95
% of worldwide information flows.
5. The New World Information and Communication Order
(NWICO) was younger sister to a 1974 UN-sponsored
proposal for a New International Economic Order (NIEO).
NWICO was created to foster more equitable
communications between developed and developing
worlds.
NWICO was articulated through various forums during
the 1970s, culminating with the 1980 United Nations
Educational, Scientific and Cultural Organization
(UNESCO) General Conference in Belgrade, which
outlined the principles of NWICO
6. The World Summit on Information
Society(WSIS) is the first event of its
kind, within the United Nations, to deal
with the issue of information in the
digital era.
7. It took place in two phases:
first in Geneva (2001-2003)
then in Tunis (2003-2005).
The complexity of the issues discussed
transformed it into an ongoing process that will
last until 2015, as the WSIS is supposed to
contribute to the UN Millennium goals,
especially development and the eradication of
poverty and illiteracy.
8. The WSIS ended with the “Tunis Agenda”, a
document that proposes ten priority lines of action
for the issues that reached a consensus and the
creation of a digital solidarity fund. As for the
issues that failed to create a consensus, they are
discussed in the Internet Governance Forum, a
multi-stakeholder space for debate, without power
of decision or recommendation.
9. NWICO and changing international
communication paradigm:
Significant changes in four major arenas of hard
and soft power (Nye & Owens 1996; Cohen
1996).
- Hard power refers to material forces such as
military and economic leverage, while;
- Soft power suggests symbolic forces such as
ideological, cultural, or moral appeals.
10. Major changes seem to be taking place in both hard and
soft power conceptions and calculations.
First, information technologies have profoundly
transformed the nature of military power because of
emerging weapons systems dependent on laser and
information processing.
Second, satellite remote sensing and information
processing have established an information power and
deterrence analogous to the nuclear power and deterrence
of an earlier era.
11. Third, global television communication networks such as
CNN, BBC, and Star TV have added image politics and
public diplomacy to the traditional arsenals of power
politics and secret diplomacy.
Fourth, global communication networks working
through NGOs and interactive technologies such as the
Internet are creating a global civil society and pressure
groups that have served as new actors in international
relations. Although no grand theoretical generalizations on
the dynamics of hard and soft power are yet possible,
trends indicate that the latter is assuming increasing
importance.
12. History:
The fundamental issues of
imbalances in global communication
had been discussed for some time.
The American media scholar Wilbur Schramm noted in 1964 that the
flow of news among nations is thin,.
From a more radical perspective, Herbert Schiller observed in 1969
that developing countries had little meaningful input into decisions
about radio frequency allocations for satellites at a key meeting in
Geneva in 1963.
Schiller pointed out that many satellites had military applications.
Intelsat which was set up for international co-operation in satellite
communication was also dominated by the United States.
13. New World Information Order or the New International
Information Order
Mass media concerns began with the meeting of non-
aligned nations in Algiers, 1973; again in Tunis 1976, and
later in 1976 at the New Delhi Ministerial Conference
of Non-Aligned Nations.
The 'new order' plan was textually formulated by Tunisia's
Information Minister.
14. News reporting on the developing world that reflects the priorities
of news agencies in London, Paris and New York.
Reporting of natural disasters and military coups rather than the
fundamental realities.
An unbalanced flow of mass media from the developed world
(especially the United States) to the underdeveloped countries.
Advertising agencies in the developed world have indirect but
significant effects on mass media
An unfair division of the radio spectrum.
15. Issues:
There were similar concerns about the allocation of the geostationary
orbit (parking spots in space) for satellites.
Satellite broadcasting of television signals into Third World countries
Use of satellites to collect information
The protection of journalists from violence was raised as an issue for discussion.
For example, journalists were targeted by various military dictatorships in Latin
America in the 1970s. As part of NWICO debates there were suggestions for study
on how to protect journalists and even to discipline journalists who broke
"generally recognized ethical standards". However, the MacBride Commission
specifically came out against the idea of licensing journalists.
16. Response of US:
The United States was hostile to NWICO.
Barriers to the free flow of communication
To the interests of American media corporations.
Its disagreed with the McBride report
NWICO as dangerous to freedom of the press
17. Conclusion:
The relentless processes of historical and social change,
the ambivalent commitment of international agencies to
the new world order and the erstwhile efforts of private
sector, non-governmental organizations can be conjoined
to construct alternative structural possibilities and moral
categories sufficient for a more encompassing and human
context for the development, organization and uses of the
new means of communication.