This document discusses the impact of various media on children and youth. It explores both the beneficial and harmful effects of television, learning, education, advertising, music videos, video games, and the internet. Regarding television, it notes relationships between violent programming and behavior, excessive viewing contributing to obesity, and negative effects on learning. Educational television like Sesame Street can teach valuable lessons. High school media awareness programs and resources from organizations like the Media Awareness Network also promote media literacy. While some advertising and internet access have upsides, excessive gaming and exposure to stereotypes in music videos may influence youth negatively.

1. IMPACT OF MEDIA
M.SOHAIB AFZAAL

2. CONTEXT
• Impact of media use on children and youth.
• Television
• Learning
• Education
• Advertising
• Music Videos
• Videos Games
• Internet

3. Impact of media use on children
and youth
• The influence of the media on the psychosocial
development of children is profound.
• Thus, it is important for physicians to discuss with
parents their child’s exposure to media and to provide
guidance on age-appropriate use of all media, including
television, radio, music, video games and the Internet.
• The objectives of this statement are to explore the
beneficial and harmful effects of media on children’s
mental and physical health, and to identify how
physicians can counsel patients and their families and
promote the healthy use of the media in their
communities.

4. TELEVISION
• Physicians can change and improve children’s television viewing
habits.
• There is a relationship between watching violent television
programming and an increase in violent behavior by children
• Excessive television watching contributes to the increased
incidence of childhood obesity.
• Excessive television watching may have a deleterious effect on
learning and academic performance
• Watching certain programs may encourage irresponsible sexual
behavior.
• Television is an effective way of advertising products to children of
various ages.

5. LEARNING
• Television can be a powerful teacher.
• Watching Sesame Street is an example of how toddlers
can learn valuable lessons about racial harmony,
cooperation, kindness, simple arithmetic and the
alphabet through an educational television format.
• Some public television programs stimulate visits to the
zoo, libraries, bookstores, museums and other active
recreational settings, and educational videos can
certainly serve as powerful prosocial teaching devices.

6. SEASAME STREET

7. EDUCATION
• High school programs promoting media awareness have been
shown to be beneficial.
• They give students more understanding of how the media may
affect them socially.
• The Media Awareness Network has a number of resources that can
be used by both professionals and the public to promote media
literacy.
• Their resources are comprehensive, current and specifically
applicable to culture.

9. ALCOHOL AND SMOKING
• Television is not the only way that children learn about
tobacco and alcohol use; the concern is that the
consequences of these behavior's are not accurately
depicted on television.
• One-half of the G-rated animated feature films available
on videocassette, as well as many music videos, show
alcohol and tobacco use as normative behavior without
conveying the long term consequences of this use.

11. ADVERTISING
• Advertising can have positive effects on children’s behavior.
• For example, some alcohol manufacturers spend 10% of their
budget on advertisements warning about the dangers of drinking
and driving.
• In addition, although some health care professionals disagree
about the health benefits of appropriate milk use, milk
consumption has increased as a result of print and broadcast
advertisements.

13. MUSIC VIDEOS
• Attractive role models are the aggressors in more than 80% of
music video violence.
• Males are more than three times as likely to be the aggressors;
blacks were overrepresented and whites underrepresented.
• Music videos may reinforce false stereotypes.
• A detailed analysis of music videos raised concerns about its
effects on adolescents’ normative expectations about conflict
resolution, race and male-female relationships.

15. VIDEO GAMES
• Some video games may help the development of fine motor skills
and coordination, but many of the concerns about the negative
effects of television (e.g., inactivity, asocial behavior and violence)
also apply to excessive exposure to video games.
• Violent video games should be discouraged because they have
harmful effects on children’s mental development.

18. INTERNET
• One positive effect of the Internet on society is that it provides the
ability to access unlimited information and connect with one
another worldwide.
• Negative effects can include the difficulty to remove information
that was not authorized or people being taken advantage of. Many
consider the decline of physical interaction between people to be a
negative effect as well.
• Well honestly, there are more negative effects rather than the
positive ones. for example, teenagers and some adults too use
internet in a bad way. and especially teenagers are addicted.

19. For example What's app
• Communication at its cheapest:
Foremost, sending text messages without any cost
(over wifi) is the main advantage of whats app. Text
messages can be quite expensive these days if sent to
some one internationally, but with whatsapp its totally
free and instant.
• It Made Us Lazy:
• It has really made us lazy! Rather than going to our
friends and relatives house to meet them say “hi” or
“hello” we just open up the app and ask them how
they are and whatever we want to talk about

20. Positive Impact of YouTube
• University Videos. (Lecture)
• Free Advertising (Product Marketing)
• Free Content. (TV Show Movies, Dramas)
• Social Networking friends, subscribers, comments, playlists,
ratings and, the most popular, views.

21. Negative Impact of YouTube
• Cyber Bulling: kids were putting hate videos on YouTube.
• Religious Hatred:
• Social Interactions: Specialists say that YouTube promotes the idea
of broadcasting yourself very loosely and that instead of creating a
dialog it creates a one way street.
• Viral Videos: This is the college procrastinator's nightmare. You
cannot stop watching any of this videos and it harm their school
performance.

22. Conclusion

24. Any Questions