This document discusses different types of communication. It defines communication and identifies its key elements: source, message, channel, and receiver. It then categorizes communication based on identity, medium, and number of participants. Intrapersonal communication occurs within oneself, interpersonal is between two people, group involves 3-12 people, and mass communication transmits messages through media to a large audience without direct feedback. Mass communication aims to inform, persuade, entertain and influence the public.

1. Subject:- Mass Media and
Communication
Presented by
Milan Parmar
pg14101026
Types of Communication

2. What is
Communication ?
o The word communication has originated from Latin
word “Communes” which means something common.
o Communication is the process of exchanging
information, ideas, thoughts, feeling and emotions
through speech signals, writing or behavior.
o Communication means the practice of encoding
information through sounds, symbols, and actions in
order to transmit that information to others.

3. Elements of Communication
Process
Source
Message
Channel
Receiver

4. Types of Communication
 There are several ways based on which we
can divide communication accordingly.
 Based on identity persons involved in the
process ?
 Based on the medium/ channel of the
communication
 ….numbers of person involved involves.

5. Based on Identity of the person
Informal
 Informal
– Usually used with friends
and family
– Contains shortened version
of words
– Contains slang words
– Talking with Friends,
classmates, family members
Formal
– Used in a Professional Setting
– No Slang
– Pronounce words correctly
– Interacting with teacher, with
boss, elders in house

6. Based on the Channel/ Medium
 the channel or the medium through which the
message is conveyed can be verbal or non-
verbal.
Verbal
Language, Words,
oral, written.
Message transmitted
verbally
Non-Verbal
Signs and symbols,
Body language
Message transmitted
by without vebal

7. Types of Communication
 There are different types of communications in
terms of numbers of participants involving.
Intrapersonal communication
• Interpersonal Communication
Group Communication
• Mass communication

8. Intrapersonal Communication
 It takes place within one person or
someone interact with him/her.
 Also known as monologue,
 communication that occurs in your own
mind.
 It helps us to analyze and evaluate
ourselves.
 When you think about something – what
you want to do on the weekend or when
you think about another person.

9. Interpersonal Communication
 it lies in within two people, two way
communication.
 It can be formal and informal
 Sharing information and emotions and feelings.
 Redmond define interpersonal communication as
“a special form of human communication that
occurs when we interact simultaneously with
another person and mutually influence each
other, usually for the purpose of managing
relationships”.
 For eg. The interaction with family members,
among friends, teacher and a student.

10. Group Communication
 Is a two-way communication involving
three to twelve people in a group.
 According to Cragan and Wright (1999), a
small group is defined as "a few people
engaged in communication interaction
over time, usually in face-to-face settings,
and have common goals in an
interdependent manner".
 To share information, search ideas, solve
problems, and help each other.
 the number of communicator exceeds the

11. Mass Communication
 Mass communication is the electronic or
print transmission of messages to the
general public. Outlets called mass media
include things like radio, television, film,
and printed materials designed to reach
large audiences.
 A television commercial. A magazine
article. Hearing a song on the radio.
Books, Newspapers, Billboards. The key is
that you are reaching a large amount of
people without it being face to face.
Feedback is generally delayed with mass
communication.

12.  For this kind of communication we require a mediator to transmit
information.
 "employs a technology as a medium to communicate with a large
audience" (Baran and Davies, 2000).
 Serves the functions of informing, persuading, entertaining, and
influencing (although very seldom) the masses.
 Characteristics
 Large reach
 Impersonality
 Presence of a gatekeeper.