The document defines mass media as the delivery of cultural messages through various communication channels to diverse audiences. It discusses the main types of mass media including print, recordings, cinema, radio, television, and the internet. Each mass medium is described along with examples. The advantages of mass media are its ability to educate people, spread news and information quickly, showcase talents, and promote products. However, disadvantages include individualism, unsuitable content for children, health issues from overuse, and potential addiction.

2. CONTENT
• What is Mass Media ?
• Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones
• Advantages
• Disadvantages

3. What is Mass Media ?
The process of designing and delivering
cultural messages and stories to diverse
audiences through media channels as old
as a book and as new as the internet.
(Campbell, 1998)
Media is the plural of Medium (also
known as a channel)
Mass designates the type of audience
Diverse in Spatial, Temporal, and
Experiential Proximity

4. Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones

5. Power of Mass Media
Key role in political power
Shaping public perceptions on important issues
Shaping modern culture (belief, values, traditions)

6. Print Media
Paper and ink
Late 15th
century
Newspapers, magazines,
classifieds, circulars, journals,
yellow pages, billboards,
posters, brochures, and
catalogues

7. Recordings
Use of storage media
Late 19th
century
Gramophone records,
magnetic tapes, cassettes,
cartridges, CDs, DVDs

8. Cinema
Film: Story conveyed with moving images
Since around 1900
Cameras, animation, visual effects
Types of films
Comedy, Drama, Horror, Action,
Children's, Suspense/Thriller, Fantasy,
Crime, Romance, Science Fiction,
Documentary, Family, Mystery

9. Radio
One-way transmission over radio
waves intended to reach a wide
audience
Since around 1910
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public

10. Television
Telecommunication medium for
transmitting and receiving moving
images (usually with sound)
Since about 1950
News, Movies, Situation comedy,
Sports events, Audience
participation, Talk/conversation,
Music, Reality-based show,
Devotional/religious

11. Internet
World Wide Web (since about 1990)
Websites (news, blogs, social networking, wiki)
Forums/message board
Internet telephony (e.g. VoIP)
Email, Instant messaging and chat
Streaming audio (podcasts, Internet radio)
Streaming video (webcasts, podcasts, YouTube videos)

12. Mobile Phones
Make mobile telephone calls across a wide
geographic area
Since about 2000 (3G - mass media)
The first personal mass media
Permanently carried
Built-in payment mechanism
The most accurate audience measurement

13. Mass
Media
(G)
(A)
(B)
(C)
(D)
(E)
(F)
Newspapers, magazines,
___(1)___, circulars,
journals, catalogues,
___(2)___, ___(3)___,
posters, brochures, and
catalogues.
Gramophone
records, magnetic
tapes, cassettes,
cartridges,
___(4)___,
___(5)___
Comedy, Drama, Horror,
Action, Children's,
Suspense/Thriller,
Fantasy, ___(6)___,
Romance, Science
Fiction, ___(7)___,
Family, Mystery
College, ___(8)___, Community,
International broadcasting, Music,
Pirate, Public
___(9)___, Movies, Situation
comedy, Sports events,
Audience participation,
Talk/conversation, Music,
___(10)___,
Devotional/religious
WWW
Websites
(news, ___(11)___,
___(12)___, wiki)
Forums/message
board
Internet telephony
(e.g. VoIP)
Email,
___(13)___
and chat
Streaming audio
Streaming video
• The first personal mass media
• Permanently carried
• Always ___(14)___
• Built-in payment mechanism
• The most accurate __(15)__

14. Mass
Media
Mobile
Phone
Print
Recording
Cinema
Radio
Television
Internet
Newspapers, magazines,
classifieds, circulars,
journals, yellow pages,
billboards, posters,
brochures, and
catalogues
Gramophone
records, magnetic
tapes, cassettes,
cartridges, CDs,
DVDs
Comedy, Drama, Horror,
Action, Children's,
Suspense/Thriller,
Fantasy, Crime,
Romance, Science
Fiction, Documentary,
Family, Mystery
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public
News, Movies, Situation
comedy, Sports events,
Audience participation,
Talk/conversation, Music,
Reality-based show,
Devotional/religious
WWW
Websites
(news, blogs,
social
networking, wiki)
Forums/message
board
Internet telephony
(e.g. VoIP)
Email, Instant
messaging and
chat
Streaming audio
Streaming video
•The first personal mass media
•Permanently carried
•Always on
•Built-in payment mechanism
•The most accurate audience
measurement

15. Advantages
• It educates people. Through television and radio programs,
people get to learn about health matters, environmental
conservation, and much more.
• People get the latest news in a very short time. Distance is
not a barrier. People get news daily through the media and
this keeps them updated on the happenings around the
world.
• People get to bring out their hidden talents. Through media
showcase their talents such as comedy, acting and singing.
• Children’s knowledge increases. Children can learn from
quiz programs, animal programs and so on.
• Radio is convenient as people do get short news and with a
mobile phone one can access it.

16. • Great in promoting mass consumer products. This can in
turn increase sales of the product.
• Serves as a good source of entertainment. People get
entertained through music and television programs.
• Television allows electronic duplication of information.
This reduces the production cost making mass education
possible.
• Media leads to diffusion of different cultures. Media
showcases different cultural practices.
• It helps people around the world to understand each other
and embrace their differences.

17. Disadvantages
• It leads to individualism. People spend too much time
on the internet and watching television. As a result,
socialization with friends, family and neighbors is
affected.
• Some media contents are not suitable for children.
Limiting children’s access to such content can be
difficult.
• Newspaper is geographically selective.
• Increase in advertisements in television and radio is
making them less attractive.
• Internet as a form of media opens up possibilities of
imposters, fraud and hacking.

18. • Media can be addictive, e.g. some television programs and
internet. This can lead to decrease in people’s productivity.
• Health problems. Prolonged watching of television can lead
to eyesight problems and radio listening using earphones
exposes one to possible hearing defects.
• It glamorize drugs and alcohol. Some programs make the
use of these things appear cool’.
• It can lead to personal injury. Some people decide to follow
the stunts that are showcased in the media. This can lead
to injuries.
• It can lead to ruin of reputation. It is possible for one to
create an anonymous account. Such accounts can be used
to for malicious reasons such as spreading rumors. This can
lead to ruin of reputation of an individual or a company.

19. Reference
• www.google.com
• www.wikipedia.com
• www.studymafia.org

20. Thanks