SlideShare a Scribd company logo
How Your Platform
Can Achieve a 90%
Demo-to Customer
CVR
Rick Maré - Co-Founder and CEO
Rick Maré
Co-Founder and CEO
• Love new technology
• Sydney based
• Passionate about solving problems
• Hate seeing people waste money due to bad
tech choices
• Shazamme is a Recruitment Website and
Employer Careersites Platform that makes it
easy for people to create, edit, update and
evolve recruiting and employer brands.
• Shazamme allows clients to build beautiful
brands online that can be managed with ease
but become powerful enough to create super
performing brands.
Who and What is Shazamme?
Recruitment Website Platform
Background
• Started with building commercial job boards -
2007
• GFC hit and we used the tech to created one of
the first recruitment website SaaS platforms
• Morphed into a bespoke proprietary CMS for
recruitment
• Milestones included:
⚬ first responsive SaaS recruitment platform
⚬ Working with the 5 largest global recruiters
as they could not solve the issues we were
solving
The Problems
• Code heavy
• Reliant on developers
• Lodge Support tickets and provide detailed
scopes
• Rework
• Costly
• Takes time
• Missed Opportunities
• Frustrated customers
• Low Satisfaction and NPS
• High churn
• Little innovation
• Hard coded integrations
What Clients Wanted!
• No Coding
• Easy to use ie. Anyone could use it
• Ongoing Innovation
• Easy to configure integrations
• SEO optimised
• High level of security
• Less reliant on support and developers
• More cost effective
• Self managed
• Ability to move fast
• Build a brand that is constantly adapts
The Journey
• Blank sheet
• ZERO legacy code ported
• Spoke to over 300 platform vendors, mostly
outside the recruitment and staffing industry
• Many Trials and MVPs
• Capital constraints made us think differently
• Speed to MPV was critical
• Did not want room full of developers to manage
• Had to be globally supported
• Had to support SaaS architecture
• Had to have robust APIs
The Solution
• Two No-Code platforms + Middleware
• Each platform serve a specific purpose
• Microservices Architecture
• Speed to build new things 20X faster
• More cost effective than ever before
• Small specialist team supports the platform
• 160 Custom Widgets
Pillars to success
• Ease of Use - anyone should be able to build a
recruitment website now - No Code
• Integrations that easy to manage - No Code
• Pricing - Open, Transparent and Cost effective
• 24/7 Chat support
• Great end user experience for clients and
candidates
• Freedom to build great digital recruitment
brands
• Measure ROI
The Outcome
• Smiles on dials when clients see Shazamme for
the first time
• Tick every box on the clients wishlist
• Only 5 ⭐ ⭐ ⭐ ⭐ ⭐ Google Reviews (98)
• Convert 90% of people who see Shazamme
• High NPS
• 600+ Clients in 23 countries and 18 languages
• 95% of all support chats are solved on the spot
• 40+ Integrations
Thank You
Don't be a stranger!
Happy to share any insights!
rick@shazamme.com
+ 61 (0)419 692 100
Questions

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How Your Platform Can Achieve a 90% Demo-to-Customer CVR

  • 1. How Your Platform Can Achieve a 90% Demo-to Customer CVR Rick Maré - Co-Founder and CEO
  • 2. Rick Maré Co-Founder and CEO • Love new technology • Sydney based • Passionate about solving problems • Hate seeing people waste money due to bad tech choices
  • 3. • Shazamme is a Recruitment Website and Employer Careersites Platform that makes it easy for people to create, edit, update and evolve recruiting and employer brands. • Shazamme allows clients to build beautiful brands online that can be managed with ease but become powerful enough to create super performing brands. Who and What is Shazamme? Recruitment Website Platform
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  • 7. Background • Started with building commercial job boards - 2007 • GFC hit and we used the tech to created one of the first recruitment website SaaS platforms • Morphed into a bespoke proprietary CMS for recruitment • Milestones included: ⚬ first responsive SaaS recruitment platform ⚬ Working with the 5 largest global recruiters as they could not solve the issues we were solving
  • 8. The Problems • Code heavy • Reliant on developers • Lodge Support tickets and provide detailed scopes • Rework • Costly • Takes time • Missed Opportunities • Frustrated customers • Low Satisfaction and NPS • High churn • Little innovation • Hard coded integrations
  • 9. What Clients Wanted! • No Coding • Easy to use ie. Anyone could use it • Ongoing Innovation • Easy to configure integrations • SEO optimised • High level of security • Less reliant on support and developers • More cost effective • Self managed • Ability to move fast • Build a brand that is constantly adapts
  • 10. The Journey • Blank sheet • ZERO legacy code ported • Spoke to over 300 platform vendors, mostly outside the recruitment and staffing industry • Many Trials and MVPs • Capital constraints made us think differently • Speed to MPV was critical • Did not want room full of developers to manage • Had to be globally supported • Had to support SaaS architecture • Had to have robust APIs
  • 11. The Solution • Two No-Code platforms + Middleware • Each platform serve a specific purpose • Microservices Architecture • Speed to build new things 20X faster • More cost effective than ever before • Small specialist team supports the platform • 160 Custom Widgets
  • 12. Pillars to success • Ease of Use - anyone should be able to build a recruitment website now - No Code • Integrations that easy to manage - No Code • Pricing - Open, Transparent and Cost effective • 24/7 Chat support • Great end user experience for clients and candidates • Freedom to build great digital recruitment brands • Measure ROI
  • 13. The Outcome • Smiles on dials when clients see Shazamme for the first time • Tick every box on the clients wishlist • Only 5 ⭐ ⭐ ⭐ ⭐ ⭐ Google Reviews (98) • Convert 90% of people who see Shazamme • High NPS • 600+ Clients in 23 countries and 18 languages • 95% of all support chats are solved on the spot • 40+ Integrations
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  • 15. Thank You Don't be a stranger! Happy to share any insights! rick@shazamme.com + 61 (0)419 692 100