Shazamme is a recruitment SaaS platform with a neat trick, a mind-boggling 90% demo conversion rate. How do they convince nearly every prospect who sees their product to buy? By showcasing an unparalleled customer experience. Learn firsthand the best practices for creating a high-converting customer experience that converts - from experts who have done it themselves. This is an integral part of a Duda webinar https://www.youtube.com/watch?v=kGMGo5Qwa2c

1. How Your Platform
Can Achieve a 90%
Demo-to Customer
CVR
Rick Maré - Co-Founder and CEO

2. Rick Maré
Co-Founder and CEO
• Love new technology
• Sydney based
• Passionate about solving problems
• Hate seeing people waste money due to bad
tech choices

3. • Shazamme is a Recruitment Website and
Employer Careersites Platform that makes it
easy for people to create, edit, update and
evolve recruiting and employer brands.
• Shazamme allows clients to build beautiful
brands online that can be managed with ease
but become powerful enough to create super
performing brands.
Who and What is Shazamme?
Recruitment Website Platform

7. Background
• Started with building commercial job boards -
2007
• GFC hit and we used the tech to created one of
the first recruitment website SaaS platforms
• Morphed into a bespoke proprietary CMS for
recruitment
• Milestones included:
⚬ first responsive SaaS recruitment platform
⚬ Working with the 5 largest global recruiters
as they could not solve the issues we were
solving

8. The Problems
• Code heavy
• Reliant on developers
• Lodge Support tickets and provide detailed
scopes
• Rework
• Costly
• Takes time
• Missed Opportunities
• Frustrated customers
• Low Satisfaction and NPS
• High churn
• Little innovation
• Hard coded integrations

9. What Clients Wanted!
• No Coding
• Easy to use ie. Anyone could use it
• Ongoing Innovation
• Easy to configure integrations
• SEO optimised
• High level of security
• Less reliant on support and developers
• More cost effective
• Self managed
• Ability to move fast
• Build a brand that is constantly adapts

10. The Journey
• Blank sheet
• ZERO legacy code ported
• Spoke to over 300 platform vendors, mostly
outside the recruitment and staffing industry
• Many Trials and MVPs
• Capital constraints made us think differently
• Speed to MPV was critical
• Did not want room full of developers to manage
• Had to be globally supported
• Had to support SaaS architecture
• Had to have robust APIs

11. The Solution
• Two No-Code platforms + Middleware
• Each platform serve a specific purpose
• Microservices Architecture
• Speed to build new things 20X faster
• More cost effective than ever before
• Small specialist team supports the platform
• 160 Custom Widgets

12. Pillars to success
• Ease of Use - anyone should be able to build a
recruitment website now - No Code
• Integrations that easy to manage - No Code
• Pricing - Open, Transparent and Cost effective
• 24/7 Chat support
• Great end user experience for clients and
candidates
• Freedom to build great digital recruitment
brands
• Measure ROI

13. The Outcome
• Smiles on dials when clients see Shazamme for
the first time
• Tick every box on the clients wishlist
• Only 5 ⭐ ⭐ ⭐ ⭐ ⭐ Google Reviews (98)
• Convert 90% of people who see Shazamme
• High NPS
• 600+ Clients in 23 countries and 18 languages
• 95% of all support chats are solved on the spot
• 40+ Integrations

15. Thank You
Don't be a stranger!
Happy to share any insights!
rick@shazamme.com
+ 61 (0)419 692 100

16. Questions