New Media Terminology

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This presentation gives a brief outline of terminologies used in New Media.

Published in: Business, Technology

New Media Terminology

  1. 1. Terminology Rapid Fire
  2. 2. Web 2.0 <ul><li>Web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies </li></ul>
  3. 3. Convergence <ul><li>Convergence in the context of media refers to the technology driven unification of different media channels. </li></ul><ul><li>Affects 3 levels </li></ul><ul><ul><li>Content Creation </li></ul></ul><ul><ul><li>Content Distribution </li></ul></ul><ul><ul><li>Content Consumption </li></ul></ul>
  4. 4. Blog <ul><li>A frequently updated journal or diary usually, often hosted by a third party. </li></ul>
  5. 5. Wiki, Crowdsourcing <ul><li>Wiki: This is a website that includes the collaboration of work from many different authors. A wiki site allows anyone to edit, delete, or modify the content on the web. (The first wiki creator named the site after a chain of buses in Hawaii; Wiki means &quot;quick&quot; in Hawaiian) </li></ul><ul><li>Crowdsourcing: A subset of grassroots journalism. A process in which readers submit individual reports that are collected into a larger dataset for use in reporting a story. Examples include damage reports in earthquakes as well as watchdog efforts to track various elected officials' stands on an issue. Also known as &quot;distributed news reporting. </li></ul>
  6. 6. RSS, E-mail Newsletters <ul><li>RSS: A method for syndicating website content to another website or online application, such as a news reader. RSS has been described as standing for &quot;rich site summary&quot; or &quot;really simple syndication.&quot; It is a text file, marked up in XML, that includes formatted headlines, summaries and URLs for articles, blog entries or discussion topics on a website. </li></ul><ul><li>E-mail Newsletter: A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. </li></ul>
  7. 7. Newsletter
  8. 8. Social Networking <ul><li>Services which allow the members to connect with each other for sharing, collaborating and networking </li></ul>
  9. 9. Do you recognize?
  10. 10. Social Bookmarking <ul><li>The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. </li></ul>
  11. 11. Have you seen these icons?
  12. 12. Social Sharing <ul><li>Websites or software where a user can distribute their photos, videos, text etc. </li></ul>
  13. 13. Podcasting <ul><li>Podcasting is the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers. The term, coined in 2004, is a blend of the terms &quot;iPod&quot;, a popular portable audio device, and &quot;broadcasting.&quot; The term podcast, like 'radio', can mean both the content and the method of delivery </li></ul>
  14. 14. Mashup <ul><li>A mashup is a website or application that combines content from more than one source into an integrated experience </li></ul>
  15. 15. NewsGlobe
  16. 16. Visits, Page Views, Hits <ul><li>Visits: Commonly refered to as a User Session. Its all the activity performed by one user on a web site. By default, this session is terminated when a user is inactive for more than 30 minutes. </li></ul><ul><li>Page Views: Also called Page Impressions. Unlike Hits, page views are recorded when the page is actually seen by the user. </li></ul><ul><li>Hits: Records each element of a requested page (including graphics, text, and interactive items). Home Page The main point of entry or a main page of a Web site. </li></ul>
  17. 17. CPM, PPC, CTR <ul><li>CPM: Cost per thousand impressions (M being the Roman numeral for 1,000). In advertising, the rate than an advertiser will pay a publisher to have his ad displayed on 1,000 page views. Or, the revenue from advertising that a publisher will receive for every 1,000 page views served. </li></ul><ul><li>PPC: Pay per click. An advertising system, such as Google's AdWords/AdSense, where advertisers pay publishers each time a reader clicks on their ads, and only when the ads are clicked on. </li></ul><ul><li>Click through rate (CTR): Generally expressed as a percentage, this is the number of times your ad is clicked on compared to the number of times your ad is shown. For example if your ad is shown 100 times and out of those 100 times, 20 people click on your ad, then the CTR is 20%. </li></ul>
  18. 18. Adsense <ul><li>Google’s marketing program which allows website owners to generate income from displaying relevant Google ads on their websites. AdSense matches the content of the website to ads within their AdWords program and displays the relevant ads on the website. When these ads are relevant and clicked on then website owners will generate income from Google. </li></ul>
  19. 19. Adwords <ul><li>Google’s paid search marketing program. The program allows you to create your ad to display on the Google search network through paid placement and helps you target your audience through the use of keywords. This is also an effective tool to monitor and measure the performance of your advertisements and provides the flexibility to amend your advertisements at any time. </li></ul>
  20. 20. SEO <ul><li>Search Engine Optimization seeks to increase a site’s visibility in search engines and enhance its value to visitors through topical page design, consistent HTML tagging, and focusing content on core keywords. </li></ul>
  21. 21. Affiliate Marketing <ul><li>Affiliate marketing is revenue sharing advertising between two websites. The affiliate website will display an online advertisement of another website. Internet traffic from the affiliate site will be driven to the other website. The affiliate is compensated for displaying the advertisement. GlobalTestMarket offers impressive affiliate marketing opportunities. </li></ul>
  22. 22. Short Code, Long Code <ul><li>Short Code: Short codes, also known as short numbers are special telephone numbers, significantly shorter than full telephone numbers, which can also be used to address SMS and MMS messages from mobile phones. </li></ul><ul><li>Long Code: Long number or long code (e.g. 76248005), is a reception mechanism used by businesses to receive SMS messages and voice calls. </li></ul>
  23. 23. Pull, Push SMS <ul><li>Pull: The ability to request services (e.g. news, ringtones or games) from a mobile by sending a preset SMS code to a predetermined number. The service requested is sent back to the handset via SMS. </li></ul><ul><li>Push: Information messages sent by a party with or without the consent of a receiver. </li></ul>
  24. 24. Whiz Kids <ul><li>Facebook, MySpace </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Wikipedia </li></ul><ul><li>Twitter </li></ul><ul><li>iTunes </li></ul><ul><li>Maps </li></ul>
  25. 25. Questions?

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