Create a ppt on mass media

1. www.studymafia.org
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www.studymafia.org www.studymafia.org
Seminar
On
MASS MEDIA

2. CONTENT
• What is Mass Media ?
• Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones
• Advantages
• Disadvantages

3. What is Mass Media ?
The process of designing and delivering
cultural messages and stories to diverse
audiences through media channels as old
as a book and as new as the internet.
(Campbell, 1998)
Media is the plural of Medium (also
known as a channel)
Mass designates the type of audience
Diverse in Spatial, Temporal, and
Experiential Proximity

4. Types of Mass Media
Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones

5. Power of Mass Media
Key role in political power
Shaping public perceptions on important issues
Shaping modern culture (belief, values, traditions)

6. Print Media
Paper and ink
Late 15th century
Newspapers, magazines,
classifieds, circulars, journals,
yellow pages, billboards,
posters, brochures, and
catalogues

7. Recordings
Use of storage media
Late 19th century
Gramophone records,
magnetic tapes, cassettes,
cartridges, CDs, DVDs

8. Cinema
Film: Story conveyed with moving images
Since around 1900
Cameras, animation, visual effects
Types of films
Comedy, Drama, Horror, Action,
Children's, Suspense/Thriller, Fantasy,
Crime, Romance, Science Fiction,
Documentary, Family, Mystery

9. Radio
One-way transmission over radio
waves intended to reach a wide
audience
Since around 1910
College, Commercial, Community,
International broadcasting, Music,
Pirate, Public

10. Television
Telecommunication medium for
transmitting and receiving moving
images (usually with sound)
Since about 1950
News, Movies, Situation comedy,
Sports events, Audience
participation, Talk/conversation,
Music, Reality-based show,
Devotional/religious

11. Internet
World Wide Web (since about 1990)
Websites (news, blogs, social networking, wiki)
Forums/message board
Internet telephony (e.g. VoIP)
Email, Instant messaging and chat
Streaming audio (podcasts, Internet radio)
Streaming video (webcasts, podcasts, YouTube videos)

12. Mobile Phones
Make mobile telephone calls across a wide
geographic area
Since about 2000 (3G - mass media)
The first personal mass media
Permanently carried
Always on
Built-in payment mechanism
The most accurate audience measurement

13. Advantages
• It educates people. Through television and radio programs,
people get to learn about health matters, environmental
conservation, and much more.
• People get the latest news in a very short time. Distance is
not a barrier. People get news daily through the media and
this keeps them updated on the happenings around the
world.
• People get to bring out their hidden talents. Through media
showcase their talents such as comedy, acting and singing.
• Children’s knowledge increases. Children can learn from
quiz programs, animal programs and so on.
• Radio is convenient as people do get short news and with a
mobile phone one can access it.

14. Disadvantages
• It leads to individualism. People spend too much time
on the internet and watching television. As a result,
socialization with friends, family and neighbors is
affected.
• Some media contents are not suitable for children.
Limiting children’s access to such content can be
difficult.
• Newspaper is geographically selective.
• Increase in advertisements in television and radio is
making them less attractive.
• Internet as a form of media opens up possibilities of
imposters, fraud and hacking.

15. Reference
• www.google.com
• www.wikipedia.com
• www.studymafia.org

16. Thanks