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- 1. www.studymafia.org Submitted To: SubmittedBy: www.studymafia.org www.studymafia.org Seminar On MASS MEDIA
- 2. CONTENT • What isMass Media ? • Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile phones • Advantages • Disadvantages
- 3. What is MassMedia ? The process of designing and delivering cultural messages and stories to diverse audiences through media channels as old as a book and as new as the internet. (Campbell, 1998) Media is the plural of Medium (also known as a channel) Mass designates the type of audience Diverse in Spatial, Temporal, and Experiential Proximity
- 4. Types of MassMedia Print Recordings Cinema Radio Television Internet Mobile phones
- 5. Power of MassMedia Key role in political power Shaping public perceptions on important issues Shaping modern culture (belief, values, traditions)
- 6. Print Media Paper andink Late 15th century Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues
- 7. Recordings Use of storagemedia Late 19th century Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs
- 8. Cinema Film: Story conveyedwith moving images Since around 1900 Cameras, animation, visual effects Types of films Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery
- 9. Radio One-way transmission overradio waves intended to reach a wide audience Since around 1910 College, Commercial, Community, International broadcasting, Music, Pirate, Public
- 10. Television Telecommunication medium for transmittingand receiving moving images (usually with sound) Since about 1950 News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious
- 11. Internet World Wide Web(since about 1990) Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e.g. VoIP) Email, Instant messaging and chat Streaming audio (podcasts, Internet radio) Streaming video (webcasts, podcasts, YouTube videos)
- 12. Mobile Phones Make mobiletelephone calls across a wide geographic area Since about 2000 (3G - mass media) The first personal mass media Permanently carried Always on Built-in payment mechanism The most accurate audience measurement
- 13. Advantages • It educatespeople. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more. • People get the latest news in a very short time. Distance is not a barrier. People get news daily through the media and this keeps them updated on the happenings around the world. • People get to bring out their hidden talents. Through media showcase their talents such as comedy, acting and singing. • Children’s knowledge increases. Children can learn from quiz programs, animal programs and so on. • Radio is convenient as people do get short news and with a mobile phone one can access it.
- 14. Disadvantages • It leadsto individualism. People spend too much time on the internet and watching television. As a result, socialization with friends, family and neighbors is affected. • Some media contents are not suitable for children. Limiting children’s access to such content can be difficult. • Newspaper is geographically selective. • Increase in advertisements in television and radio is making them less attractive. • Internet as a form of media opens up possibilities of imposters, fraud and hacking.
- 15. Reference • www.google.com • www.wikipedia.com •www.studymafia.org
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