Mass media refers to various technologies that are used to communicate with large numbers of people simultaneously. It includes newspapers, magazines, television, radio, mobile phones, the internet, and cinema. Mass media plays a key role in influencing public perception on important issues and shaping modern culture through the transmission of beliefs, values, and traditions. Common forms of mass media discussed in the document are newspapers, magazines, television, radio, mobile phones, the internet, and cinema.

1. CREATED BY- AKASH SINGH

2.  Mass media means technology
that is intended to reach a mass
audience. It is primary means of
communication used to reach the
vast majority of the general public
. The general public typically
relies on the mass media to
provide information regarding
political issues and social issues.

3.  Mass Communication represents the
creation and sending of a homogeneous
audience through the media . Mass
Communication studies the uses and effects
of the media by many as opposed to the
study of human interaction as other
communication contexts . Mass media are
capable of creating various kinds of impact
on mankind . It play a crucial role in the
function and change of our society.

4.  Everywhere, every day, exciting things are
happening . Each day is filled with news .
People learn news and views during reading
newspapers and magazines, talking over the
telephone or they are kept informed by
watching TV or listening to radio. The press,
the radio and television play a big role in the
life of society. They inform, educate and
entertain people. They also influence the way
people look at the world and make them
change their views.

5.  Key role in political power
 Shaping public perception on
impotent issues
 Shaping modern culture(belief,
values, traditions)

6.  NEWSPAPER
 MAGAZINES
 TELEVISION
 RADIO
 MOBILE PHONES
 INTERNET
 CINEMA

7.  PAPER AND INK
Newspaper are print media and the news
gathering organization that produce them
most conventional newspaper are published
on daily or weekly basis, and are meant to
inform the general public about recent
events, especially public affairs, besides local,
national or international news, papers often
carry sports and entertainment features
opinion columns and advertising.

8.  During 19th century magazines were the
predominant national medium. (Newspaper
were the local medium.)
 Magazines are a kind of periodical (along
with newspaper), meaning they are published
regularly. Common schedules include weekly,
biweekly(every other week), monthly,
bimonthly(every other month),quarterly, or
even annually.

9.  Telecommunication medium for transmitting
and receiving moving images (usually with
sound)
 Since about 1950
 News , movies, situation, comedy, sports
events , audience participation,
talk/conversation, music ,reality-based
show, devotional/religious

10.  One-way transmission over radio waves
intended to reach a wide audience.
 Since around 1910
 College, Commercial , Community,
 International broadcasting ,music , pirate
public

11.  Make mobile telephone call across a wide
geographic area
 Since about 2000 (3G- mass media)
 The first personal Mass media
 Permanently carried
 Always on
 The most accurate audience measurement

12.  World Wide web (since about 1990)
 Websites(news , blogs , social networking)
 Message board
 Internet telephony (e.g. VOIP)
 Email, instant messaging and chat
 Streaming audio(Podcasts , Internet radio)
 Streaming video (Webcasts, Podcasts ,
Youtube videos)

13.  Since around 1900
 Cameras , animation, visual effects
 TYPE OF FILMS
 COMEDY, DRAMA ,HORROR,
ACTION,CHILDRENS,SUSPENSE/THRILLER,C
RIME,ROMANSE,SCIENCE
FICITION,DOCUMENTERY,FAMILY,MYSTERY

14.  THANKS