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Types of media

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The document discusses various types of advertising media including print media, broadcast media, online advertising, and specialty media. It provides details on newspaper, magazine, direct mail, outdoor, transit, television, radio, and online advertising. For each type of media it highlights advantages and disadvantages. The document also briefly discusses media planning and selection.

Business
1 of 29
MEDIA OF Advertising
Sec 1 โ€“ Advertising Media ,[object Object],What youโ€™ll learn . . .
Types of Media ,[object Object],[object Object],[object Object],[object Object],Media are the agencies, means, or instruments used to convey advertising messages to the public.
Print Media ,[object Object]
Newspaper Advertising ,[object Object]
Newspaper Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magazine Advertising ,[object Object],[object Object],[object Object],[object Object]
Magazine Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct-Mail Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct-Mail Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directory Advertising ,[object Object],[object Object]
Directory Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outdoor Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A billboard gets right to the point
Which type of outdoor advertising is this?
ย 
Outdoor Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transit Advertising ,[object Object],[object Object]
Transit Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast Media ,[object Object],[object Object]
ย 
Television Advertising ,[object Object],[object Object],[object Object]
Television Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio Advertising ,[object Object],[object Object],Radio
Radio Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Advertising ,[object Object],[object Object]
Specialty Media ,[object Object],[object Object],[object Object]
Other Advertising Media ,[object Object],[object Object]
Media Planning and Selection ,[object Object]

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