A report presented by 10-SPJ Olivares

2. Introduction#aesthetic

3. Amongst all the mass media today, television
attracts the largest number of viewers. Its
audience is greater in size than any of the other
media audiences. This is because television is
able to attract the audiences of all age groups,
literate and illiterate and of all the strata of the
society.

4. It is
very
powerful
mass
communication
medium
a

5. Fact time!

6. What is the longest running animated
series on TV?
A. Percy Jackson
B. Felix the Cat
C. Series of Unfortunate Events
D. The Simpsons

7. television
Characteristics
as a medium
of

8. Audio visual medium1
• includes both It’s a magic medium which
allows us to watch the world
from our drawing rooms.
Characteristics

9. •Helps to create vivid impressions in
our minds which in turns to leads to
emotional involvement
•The audio visual quality also makes
television images more memorable.
Characteristics

10. Domestic and intimate medium2
• It providesentertainment and information right insideour homes
and has becomean integral part of our everyday lives.
• The domestic nature of television makes it an intimate medium.This
makes the viewers experiencea sense of closeness to the anchors of a
show or with the characters in aserial. The domestic nature of
television makes it an intimate medium.This makes the viewers
experiencea sense of closeness to the anchors of a show or withthe
characters in a serial.
Characteristics

11. 3 Live medium
•the live nature of television allows it to transmit
visuals and information almost instantly.
•This capacity of the medium makes it ideal for
transmitting live visuals of news and sports events.
•Television allows youto witness events which
happen thousands of miles away.
Characteristics

12. 4 mass medium
•Any one with a television receiver can access the
information shownontelevision. This makes it an
idealmedium to transmit messages to a large
audience.
•this characteristic of television makes it an ideal
instrument for transmittingsocial messages.
Characteristics

13. 5 Transitory medium
•Due to the large output and lack of permanence,
televisionprogrammes are noteasy to be
recorded by viewers.
•It may be practically impossible to record every
programme which appears on your television.
Transitory
Adj.lasting onlyfor a short time
Characteristics

14. 6 Expensive medium
•televisionprogramme can never be made this
easily.
•it requires lots of money, machinery and
experienced people. Broadcast media in general
and television in particular involves complex
technology and organization.
Characteristics

15. Fact time!

16. What was inventedin 1948, simultaneously in
Oregon and Pennsylvania, by televisionstore
owners looking tosell more tv sets?
A. DuMont
B. Telstar
C. Cable
D. HBO

17. television
radio
vs
Similarities and differences

19. playing fields
• Both use electromagneticair waves to
transmit their signals
• Both capable to use satellites for beaming
their signals to any part of the world
• very common for radio and TV to exploit
sound and music effect
similarities

20. station
•Presence of soundproof studios,
availability of microphones, sitting
arrangements and highly disciplined
movement of staff across the stations
similarities

21. Formats of production
•There is an indoor production of different
programs news, talk shows, and dramas and
on music and an outdoor arrangement to
cover a range of programs including sporting
events, meetings, seminars, interviews, road
shows, documentations, features, etc
similarities

23. SCRIPT
•a radio news reader
has to describe the
whole event through
words and not to paus
e long
DIFFERENCES
•News reading
for TV newsreel is
punctuated with long
pauses when footage
of some event is show
n.

24. directions
•director of a TV program is
more concerned about the
sets, colorscheme of the
scene, lightingarrangement,
positioningof the microphon
e
and entry of talents at
DIFFERENCES
•radioproducerisalways
concernedaboutthepresence
oftalent, studioandthe
microphones.Thevoicequality
andaudioexpressionsarehis
primeconcernalongwith the
soundeffectsiftheyare
requiredin aprogram.

25. insignia •By watchinga program
on
TV, youcanalways see
the
broadcasting station's
nowwhat station it is.
insignia insome topcorn
DIFFERENCES
•It is not possible
on radio unless an
announcement to
this effect is made

26. Tele text DIFFERENCES
These days someTV channels also give in text formlatest in
the stockmarket, timingsof trains, flights and inter-
citybuses, weather reports and many other activities
through tele-text services, or simplydisplaying details
pertaining toall these activitiesin textformsomewhere
on the screen. These reports may stay on the screen longer
or flash at regular intervals of time.

27. News ticker
•You can easily mark a ticker, a scroll bar atth
e bottom of the TVscreen, continuously
running during what ever the program is
going on, to tell you latest routine news, and
indeed about the breaking news
DIFFERENCES

28. Other features
that radio
doesn’t have
•MATCH
PROGRESS
•SLOW MOTION
•CLOCK
•ANNOUNCEMEN
DIFFERENCES

30. TV GENRES
Sports –programs featuringsports or sporting events
Sitcom –akasituation comedy; anamusing TVseries about
fictionalcharacters.
Documentary –a TV program that documents reallife
events
Soap –akaSoapOperas; afictionaldramaabout people’s
daily lives
Cartoon –a program that featuresanimatedcharacters
Kids/Children –TVprogramsproducedfor children

31. News– a show that reports world events as they unfold
Reality TV –a “fly onthe wall” show or talent show, featuring real
people
Talk show – programs hosted by a TV personality (or host)
featuring guests who talk about their lives
DIY – TV programs showingpeoplehowto dorepairs to their
houses
Charity – a “telethon”show whichaims to raise fundsfor charity by
persuadingmembers of the publicto phonein and donate money
Animal or Wildlife –a program about wildanimals or pets, often
TV GENRES

32. DOs and DON’Ts
Of a tv anchor

33. DO’s
Relax
Dress professionally
Speak clearly
Be authentic
Stay focus

34. DOnts
Read the script cold
Yawn
Get angry or curse
Smile or laugh at
inappropriate time
Show bias

35. The end