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Client: ASH By Ash Benson
Updated 08-01-23
TAGLINE
ASH is more than a unisex fragrance. It’s dissolving the
binary between masculine and feminine scents to make
space for the new. The undefined. The beauty that lies in
embracing the unexamined.
It is provocative and evocative. Implicit in ASHs formulation, is
a creator that understands that to exist is to defy expectation.
Ash. Seek new pleasures.
BreadLoaf Updated 08-02-23
ASH’S MISSION
STATEMENT OF VALUES AND MISSION.
At ASH’s core is a mission to inspire the wearer of our fragrances to live authentically in search of what moves them, and
be ready to make any moment a memory. The places. The people. The sounds. The tastes.
ASH is the scent of your moments because each one holds the potential for exploration. Exploration of self, our global
landscape, and each other. We invite everyone to live, play, and discover what that means for them. From the everyday,
to the unforgettable.
BreadLoaf Updated 08-02-23
WHO WEARS ASH?
POINTS TO KEEP IN MIND WHEN
COMMUNICATING WITH CONSUMERS.
Every combination of scent and wearer is as unique as a fingerprint. Just like our
experiences, no two are the same person to person.
Wearing an ASH scent means trusting yourself. Discovering your passions and desires.
Creating your own story. Our scents are meticulously crafted to allow you to connect with
your body, live your truths, and seek new pleasures.
Where will it take you? How will you remember the moments?
Connect with your body, live in your truth, and seek new pleasures.
BreadLoaf Updated 08-02-23
EMAIL GUIDE & PROPOSED CAMPAIGN TOPICS
IDEAS FOR CAMPAIGNS TO SUPPORT THIS DIRECTION.
ASH utilizes sharp wit that isn't too precious but isn't cynical; think playful but
direct. We’ll play on topics ranging from self-exploration and adventure to
product highlights and brand news in an inclusive but edgy tone.
Don't choose sides, play
both.
One scent, two ways. Take
The Eighth from day to
night.
CAMPAIGN
EXAMPLE 1:
Stay Neutral
Enjoy a little bit of
everything.
You never know what
you'll like until you try it.
Complete your collection.
CAMPAIGN
EXAMPLE 2:
Why Not Both?
So, what are you going to
do with it?
A scent to keep things
interesting no matter who
you're with.
CAMPAIGN
EXAMPLE 3:
Finally, Some Alone Time
Caught a red-eye to the
City of Light?
Arrive refreshed with
travel size companions for
all your adventures. Shop
our 8 ml. bottles.
CAMPAIGN
EXAMPLE 4:
Take A Trip
BreadLoaf Updated 08-02-23
BreadLoaf Updated 08-02-23
THEME #1
Old Hollywood Glamour
Evocative of Ashley’s personal style and the vibe of her town,
Los Angeles.
BreadLoaf Updated 08-02-23
COLORS AND PATTERNS
BreadLoaf Updated 08-02-23
LOCATION OPTIONS
East Hollywood Speakeasy
- 125/hr
Available Aug 14-25
- speak easy
- dark/moody
- old vintage hollywood feel
- lots of patterns
https://giggster.com/listing/east-hollywood-speakeasy
Hollywood Home
https://giggster.com/listing/historic-spanish-re
vival-hollywood-home
- $150/hr
Available Aug 14-25
-great arches and doors
- stair case
-hollywood feel
https://giggster.com/listing/baroque-photo-stu
dio-with-colorful-sets
Colorful Set
$75/hr
Available Aug 14-25
- pattern wallpaper
- different sets
BreadLoaf Updated 08-02-23
THEME #2
Dreamlike Aesthetic
As a visual representation of fluidity and a contrast to Los Angeles’s
grit and angularity.
BreadLoaf Updated 08-02-23
COLORS AND PATTERNS
BreadLoaf Updated 08-02-23
LOCATION OPTIONS
DTLA Warm Studio
$115/hr
Available Aug 14, 16-25
- White warm tones
- arches
https://giggster.com/listing/large-mini
malist-warm-tone-dtla-studio
LA French Parisian Loft
https://giggster.com/listing/downtown-la-frenc
h-parisian-victorian-luxury-loft
$115/Hr
Available Aug 14-25
- french parisian
- dreamy whites, blues
Natural Lighting
$75/hr
Available aug 14-25
- natural warm tone studio
- city views
- big mirrors
https://giggster.com/listing/new-dtla-spacious-
loft-with-a-natural-lighting
BreadLoaf Updated 08-02-23
THEME #3
Where Will It Take You?
Go boldly & make memories. ASH inspires the individual to live
authentically.
BreadLoaf Updated 08-02-23
COLORS AND PATTERNS
BreadLoaf Updated 08-02-23
LOCATION OPTIONS
Pool 360
$100/hr
Available Aug 14-25
- love the bathroom to do those mirror
shots
- great outside over view
- spiral steps
- pool for any water type images
- lots of couches/colorful chairs
-closet getting ready area for products
https://giggster.com/listing/amazing-m
odern-paradise-house-with-360-views
Blue House
https://giggster.com/listing/industrial-chic-bun
galow-w-entertaining-yard
$75/hr
Available Aug 14-16, 21,22,24,25
- green outside background
- cement and wood wall
- yellow dreamy room
- hotel feel bathroom
- pool for any water type images
Hollywood sign view
$100/hr
Available Aug 14-25
- view of hollywood sign
- great outdoor area
- spiral steps
- great b/w bathroom
https://giggster.com/listing/stunning-mansion-
w-hollywood-sign-views-rooftop
BreadLoaf Updated 08-02-23
MODEL PRODUCT INSPO
BreadLoaf Updated 08-02-23
PRODUCT INSPO
BreadLoaf Updated 08-02-23
MISC INSPO
BreadLoaf Updated 08-02-23
MISC INSPO
BreadLoaf Updated 08-02-23
PRODUCT LOCATION OPTIONS
Westwood Studio
$32/hr
Available Aug 14-25
https://giggster.com/listing/westwood-
village-photo-video-studio
Cyclorama Studio
https://giggster.com/listing/photography-studi
o-with-cyclorama-wall-near-lax
$80/hr
Available Aug 14-25
Miracle Mile Studio
$55
Available Aug 14-25
https://giggster.com/listing/clean-and-professi
onal-miracle-mile-studio
BreadLoaf Updated 08-02-23
PROP LIST
- Mirrors (small, handheld,etc)
- Stands/risers (cubes, display stands)
- Flowers (baby breath)
- Lipstick
- Citrus
- Wood chips (cedar)
- Cashmere like fabric
- Long rose stems and petals
- Dropper
- Martini and champagne glass
- Champagne bottle
- Pearls
- Ribbon cream color
- Sparklers
- Palms for shadows
- Wood texture tray
- Leather texture
- Playing cards b/w
- Tull Gloves (black, white, bright color)
- Candles
- Makeup (blush, eyeshadow)
- Polaroids
- White towel
- Ribbon cream color
BreadLoaf Updated 08-02-23
VIDEO INSPO
BreadLoaf Updated 08-02-23
VIDEO INSPO
BreadLoaf Updated 08-02-23
MODELS
BreadLoaf Updated 08-02-23
DAY 1 DAY 2 DAY 3
LIFESTYLE IMAGE
2 MODELS
1 male 1 female
LIFESTYLE IMAGE
OPT 1
2 MODELS
2 females
OPT 2
3 MODELS
2 females 1 male
PRODUCT IMAGES
1 HAND MODEL
MODELS OPTIONS FEMALES
BRANDI O. $130 Per Hour
ANASTASIA M. $150 Per Hour
LIV M. $120 Per Hour
REA A $150 Per Hour
MODELS OPTIONS FEMALES #2
ALYSSA A. $160 Per Hour
LULU D. $160 Per Hour
VICTORIA G. $115 Per Hour
HENLEY G. $150 Per Hour
MODELS OPTIONS FEMALES #2
PAIGE R . $125 Per Hour DANIKA E. $100 Per Hour
MODELS OPTIONS MALES
HERBERT C. $130 Per Hour
GARRET G. $200 Per Hour
JEFF V. $135 Per Hour
HUNTER M. $250 Per Hour
MODELS LOOKS IDEAS
Look #1 Edgy Look #2 Flowy
MODELS LOOKS IDEAS
Look #3 Basics/Casual Look #4 Going Out
MODELS LOOKS IDEAS
Look #3 Think festival Wear/Misc
THANK YOU!

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Ash By Ash Benson Rebrand Creative Direction

  • 1. Client: ASH By Ash Benson Updated 08-01-23
  • 2. TAGLINE ASH is more than a unisex fragrance. It’s dissolving the binary between masculine and feminine scents to make space for the new. The undefined. The beauty that lies in embracing the unexamined. It is provocative and evocative. Implicit in ASHs formulation, is a creator that understands that to exist is to defy expectation. Ash. Seek new pleasures. BreadLoaf Updated 08-02-23
  • 3. ASH’S MISSION STATEMENT OF VALUES AND MISSION. At ASH’s core is a mission to inspire the wearer of our fragrances to live authentically in search of what moves them, and be ready to make any moment a memory. The places. The people. The sounds. The tastes. ASH is the scent of your moments because each one holds the potential for exploration. Exploration of self, our global landscape, and each other. We invite everyone to live, play, and discover what that means for them. From the everyday, to the unforgettable. BreadLoaf Updated 08-02-23
  • 4. WHO WEARS ASH? POINTS TO KEEP IN MIND WHEN COMMUNICATING WITH CONSUMERS. Every combination of scent and wearer is as unique as a fingerprint. Just like our experiences, no two are the same person to person. Wearing an ASH scent means trusting yourself. Discovering your passions and desires. Creating your own story. Our scents are meticulously crafted to allow you to connect with your body, live your truths, and seek new pleasures. Where will it take you? How will you remember the moments? Connect with your body, live in your truth, and seek new pleasures. BreadLoaf Updated 08-02-23
  • 5. EMAIL GUIDE & PROPOSED CAMPAIGN TOPICS IDEAS FOR CAMPAIGNS TO SUPPORT THIS DIRECTION. ASH utilizes sharp wit that isn't too precious but isn't cynical; think playful but direct. We’ll play on topics ranging from self-exploration and adventure to product highlights and brand news in an inclusive but edgy tone. Don't choose sides, play both. One scent, two ways. Take The Eighth from day to night. CAMPAIGN EXAMPLE 1: Stay Neutral Enjoy a little bit of everything. You never know what you'll like until you try it. Complete your collection. CAMPAIGN EXAMPLE 2: Why Not Both? So, what are you going to do with it? A scent to keep things interesting no matter who you're with. CAMPAIGN EXAMPLE 3: Finally, Some Alone Time Caught a red-eye to the City of Light? Arrive refreshed with travel size companions for all your adventures. Shop our 8 ml. bottles. CAMPAIGN EXAMPLE 4: Take A Trip BreadLoaf Updated 08-02-23
  • 7. THEME #1 Old Hollywood Glamour Evocative of Ashley’s personal style and the vibe of her town, Los Angeles. BreadLoaf Updated 08-02-23
  • 8. COLORS AND PATTERNS BreadLoaf Updated 08-02-23
  • 9. LOCATION OPTIONS East Hollywood Speakeasy - 125/hr Available Aug 14-25 - speak easy - dark/moody - old vintage hollywood feel - lots of patterns https://giggster.com/listing/east-hollywood-speakeasy Hollywood Home https://giggster.com/listing/historic-spanish-re vival-hollywood-home - $150/hr Available Aug 14-25 -great arches and doors - stair case -hollywood feel https://giggster.com/listing/baroque-photo-stu dio-with-colorful-sets Colorful Set $75/hr Available Aug 14-25 - pattern wallpaper - different sets BreadLoaf Updated 08-02-23
  • 10. THEME #2 Dreamlike Aesthetic As a visual representation of fluidity and a contrast to Los Angeles’s grit and angularity. BreadLoaf Updated 08-02-23
  • 11. COLORS AND PATTERNS BreadLoaf Updated 08-02-23
  • 12. LOCATION OPTIONS DTLA Warm Studio $115/hr Available Aug 14, 16-25 - White warm tones - arches https://giggster.com/listing/large-mini malist-warm-tone-dtla-studio LA French Parisian Loft https://giggster.com/listing/downtown-la-frenc h-parisian-victorian-luxury-loft $115/Hr Available Aug 14-25 - french parisian - dreamy whites, blues Natural Lighting $75/hr Available aug 14-25 - natural warm tone studio - city views - big mirrors https://giggster.com/listing/new-dtla-spacious- loft-with-a-natural-lighting BreadLoaf Updated 08-02-23
  • 13. THEME #3 Where Will It Take You? Go boldly & make memories. ASH inspires the individual to live authentically. BreadLoaf Updated 08-02-23
  • 14. COLORS AND PATTERNS BreadLoaf Updated 08-02-23
  • 15. LOCATION OPTIONS Pool 360 $100/hr Available Aug 14-25 - love the bathroom to do those mirror shots - great outside over view - spiral steps - pool for any water type images - lots of couches/colorful chairs -closet getting ready area for products https://giggster.com/listing/amazing-m odern-paradise-house-with-360-views Blue House https://giggster.com/listing/industrial-chic-bun galow-w-entertaining-yard $75/hr Available Aug 14-16, 21,22,24,25 - green outside background - cement and wood wall - yellow dreamy room - hotel feel bathroom - pool for any water type images Hollywood sign view $100/hr Available Aug 14-25 - view of hollywood sign - great outdoor area - spiral steps - great b/w bathroom https://giggster.com/listing/stunning-mansion- w-hollywood-sign-views-rooftop BreadLoaf Updated 08-02-23
  • 16. MODEL PRODUCT INSPO BreadLoaf Updated 08-02-23
  • 20. PRODUCT LOCATION OPTIONS Westwood Studio $32/hr Available Aug 14-25 https://giggster.com/listing/westwood- village-photo-video-studio Cyclorama Studio https://giggster.com/listing/photography-studi o-with-cyclorama-wall-near-lax $80/hr Available Aug 14-25 Miracle Mile Studio $55 Available Aug 14-25 https://giggster.com/listing/clean-and-professi onal-miracle-mile-studio BreadLoaf Updated 08-02-23
  • 21. PROP LIST - Mirrors (small, handheld,etc) - Stands/risers (cubes, display stands) - Flowers (baby breath) - Lipstick - Citrus - Wood chips (cedar) - Cashmere like fabric - Long rose stems and petals - Dropper - Martini and champagne glass - Champagne bottle - Pearls - Ribbon cream color - Sparklers - Palms for shadows - Wood texture tray - Leather texture - Playing cards b/w - Tull Gloves (black, white, bright color) - Candles - Makeup (blush, eyeshadow) - Polaroids - White towel - Ribbon cream color BreadLoaf Updated 08-02-23
  • 24. MODELS BreadLoaf Updated 08-02-23 DAY 1 DAY 2 DAY 3 LIFESTYLE IMAGE 2 MODELS 1 male 1 female LIFESTYLE IMAGE OPT 1 2 MODELS 2 females OPT 2 3 MODELS 2 females 1 male PRODUCT IMAGES 1 HAND MODEL
  • 25. MODELS OPTIONS FEMALES BRANDI O. $130 Per Hour ANASTASIA M. $150 Per Hour LIV M. $120 Per Hour REA A $150 Per Hour
  • 26. MODELS OPTIONS FEMALES #2 ALYSSA A. $160 Per Hour LULU D. $160 Per Hour VICTORIA G. $115 Per Hour HENLEY G. $150 Per Hour
  • 27. MODELS OPTIONS FEMALES #2 PAIGE R . $125 Per Hour DANIKA E. $100 Per Hour
  • 28. MODELS OPTIONS MALES HERBERT C. $130 Per Hour GARRET G. $200 Per Hour JEFF V. $135 Per Hour HUNTER M. $250 Per Hour
  • 29. MODELS LOOKS IDEAS Look #1 Edgy Look #2 Flowy
  • 30. MODELS LOOKS IDEAS Look #3 Basics/Casual Look #4 Going Out
  • 31. MODELS LOOKS IDEAS Look #3 Think festival Wear/Misc