The document summarizes different sectors of the media industry, including film, television, radio, interactive media, music, games, advertising and marketing, digital imaging, and press and publishing. It provides overview information on each sector, such as the film industry comprising film production and distribution companies, and television involving producing and distributing television shows and channels. The radio industry is made up of public and commercial broadcasters. Interactive media engages users through websites and video games. The music industry consists of songwriters, performers, record labels, and live music organizers. The video game industry develops, markets, and sells video games across various platforms. Advertising is a form of marketing that promotes products through various media. Digital imaging involves creating and processing

1. Understanding the different
sectors of the media.
By Oliver Kaplan

2. Film
The film industry or motion picture industry comprises the technological and commercial
institutions of filmmaking, i.e., film production companies, film studios, cinematography,
film production, screenwriting, pre-production, post production, film festivals, distribution;
and actors, film directors and other film crew personnel.
Advances in affordable film making equipment, and expansion of opportunities to acquire
investment capital from outside the film industry itself, have allowed independent film
production to evolve. Hollywood is the oldest film industry of the world and the largest in
terms of box office gross and number of screens.

3. Television
The television industry is involved in producing and distributing television shows. They
produce television channels eg: ITV, BBC and also produce TV programs.
Television or TV is a telecommunication medium used for transmitting moving images in
monochrome (black-and-white), or in colour, and in two or three dimensions and sound. It
can refer to a television set, a television program ("TV show"), or the medium of television
transmission. Television is a mass medium, used for entertainment, education, news, and
advertising.

4. Radio
The "radio industry" is a generic term for any companies or public service providers who
are involved with the broadcast of radio stations.
Radio broadcasters can be broken into at least two different groups:
1. Public service broadcasters who are funded in whole or in part through public money.
This may be through money received directly from the government, or, as in the UK,
through a license fee. The license fee is typically protected by law and set by the
government.
2. Commercial broadcasters (also called Independent Local Radio in the UK) who are
largely funded through the sales of advertising spots on their radio station. Commercial
stations are often quite local.
In the UK, the radio industry regulator Ofcom are looking to establish a third tier of
radio, called community radio. These radio stations will be fairly small and run by
community groups.

5. Interactive
Interactive media is a method of communication in which the program's outputs depend on
the user's inputs, and the user's inputs in turn affect the program's outputs. Interactive
media engage the user and interact with the user in a way that non-interactive media do
not. Websites and video games are two common types of interactive media.
Social networking websites are an example of interactive media. The sites use graphics and
text to allow users to share photos and information about themselves, chat and play games.

6. Music
The music industry consists of the companies and individuals that earn money by creating
new songs and selling live concerts and shows, audio and video recordings, compositions and
sheet music, and the organisations and associations that aid and represent creators.
Among the many individuals and organisations that operate in the industry are: the
songwriters and composers who create new songs and musical pieces; the singers,
musicians, conductors and bandleaders who perform the music; the companies and
professionals who create and sell recorded music e.g., music publishers, music producers,
recording studios, engineers, record labels, retail and online music stores, performance
rights organisations); and those that help organise and present live music performances
(sound engineers, booking agents, promoters)

7. Games
The video game industry is the economic sector involved with the development, marketing
and sales of video games. It encompasses dozens of job disciplines and employs thousands
of people worldwide.
A video game is an electronic game that can be played on a computing device, such as a
personal computer, gaming console or mobile phone. Depending on the platform, video
games can be subcategorised into computer games and console games. In recent years
however, the emergence of social networks, smartphones and tablets introduced new
categories such as mobile and social games.
There are three major players in the market for video game consoles: Sony, Microsoft, and
Nintendo. Nintendo’s Wii is the best seller among current generation consoles.

8. Advertising and Marketing
What is marketing?
Marketing is the overall process of boosting public awareness of a product, person or
service, while advertising is a promotion method that falls under the ‘marketing’ umbrella
term.
The marketing team is responsible for planning the company’s promotion, right through
from pinpointing a product’s target customer, researching the market and setting a
marketing budget to putting on product launches and evaluating the success of the
campaign.
What is advertising?
When a marketing team decides it needs advertising as part of a campaign, it will go to an
advertising agency.
Advertising is a method of persuading a target audience to buy a product. This is usually
through television, radio, print publications, the internet, posters or billboards.

9. Digital Imaging
Digital imaging is the creation of photographic images, such as of a physical scene or of the
interior structure of an object. The term is often assumed to imply or include the
processing, compression, storage, printing, and display of such images.
Digital imaging was developed in the 1960s and 1970s, largely to avoid the operational
weaknesses of film cameras, for scientific and military missions. As digital technology
became cheaper in later decades, it replaced the old film methods for many purposes.

10. Press and Publishing
Publishing
Publishing is the activity of making information available to the general public. In some
cases, authors may be their own publishers. Also, the word publisher can refer to the
individual who leads a publishing company or an imprint or to a person who owns/heads a
magazine.
Traditionally, the term refers to the distribution of printed works such as books (the
"book trade") and newspapers.
The Press
The news media or news industry are those elements of the mass media that focus on
delivering news to the general public or a target public. These include print media
(newspapers, newsmagazines), broadcast news (radio and television), and more recently the
Internet.