Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like computers, software and personal computers. Some of its best known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. It operates 317 retail stores globally and an online store. Over the years, Apple has revolutionized various industries through innovative products like the iMac, iPod, iPhone and iPad which have gained immense popularity. It continues to be at the forefront of innovation under the leadership of CEO Tim Cook.

2. Welcome to The apple story

3. Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries,and an online store where hardware and software products are sold.introduction

4. “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” vision

5. “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”mission

6. Company profileEstablished: on April 1, 1976Founders: Steve Jobs, Steve Wozniak, and Ronald WayneIndustry:Key People: Total Revenue: US $ 65.23 billion(FY 2010)Profit: US $ 14.01 billion(FY 2010)Employees:49,400No. of Locations: 317 retail stores Computer Hardware computer softwareconsumer electronicsdigital distributionChairman & CEO : Steve JobsCOO & Acting CEO: Tim Cook

7. Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch)Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)Major hardware products

8. Mac OS XiOS iTunes iWork QuickTime SafariiLifeMajor software products

9. Apple Store (online) App StoreCertifications Game CenteriAd iBookstore iTunes StoreiWork.com iCloud Stores and services

10. Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce TechnologiesAcquisitions

11. The Evolution of apple inc.1977197520061997

12. Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P JobsThe beginning.

13. The beginning Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I

14. Apple iOn1976 April 1 – released the Apple I (for $666) and started Apple Computers.Had 8 KB of RAMIt was box wood-made with a basic motherboard inside.Later a cassette interface to enable external data storage was added.

15. 15Apple II In 1977, Apple II was released for $1298 Had color graphics – a first for a personal computer Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC programHad 64 KB of memoryAnd with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !

16. In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”Extra shot

17. Other early endeavors Apple IIIReleased May 1980

18. Had 128K of RAM

19. Designed for businesses – expensive!! > $4300!!!

20. Had lots of problems – didn’t do well.. Apple LisaReleased in 1983

21. Became the first personal computer sold to the public with a GUI. Aimed at large businesses

22. Commercial failure due to high price tag (almost $10,000) and limited software it could run lisa18

23. The lisa

24. 20The intro of the MacintoshApple introduced the Macintosh in 1984Sales not initially as strong as desired

25. Changed with the intro of

26. LaserWriter – first reasonably priced laser printer

27. PageMaker – early desktop publishing package(These capitalized on its advanced graphics capabilities)128 KB memoryMotorola’s 68000 CPUSold for $2495

28. Early Years – Computer Comparison

29. 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.Extra shot…

30. 23Macintosh PortableApple’s first attempt at a “portable” computerReleased in 1989 8 MB RAM40 MB Hard drive* Clunky, slow$6500 Failed in market.

31. 24More portable efforts.. PowerBook 100Released in 1991

32. 40 MB hard drive

33. 8 MB RAM

34. $2500

35. Helped Apple to gain some revenue

36. established layout of the laptop computers1991:System 7- upgraded OS which added colour to interfaces and new networking capabilitiesThe Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliancesMicrosoft gains market with cheap commodity personal computers1994: Apple allied with IBM and Motorola in the AIM alliance.1991-’95

37. RETURN OF STEVE JOBS

38. Rebirth of apple1996: acquisition of NEXT Inc.Jobs back to Apple as an advisor.1997:Steve Jobs –the CEO1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMacwith Mac OS X. Then came the iBook, Apple's new laptop.

39. Desktopevolution»The iMacReleased in 19982 USB ports4 GB hard drive256 MB RAMAll in 0ne computerReleased in 2007RAM: 4 GB320 GB hard drive

40. 29Laptop Evolution – Macbook Air 2 GB memory 120 GB hard drive$1799

41. 30LETS HAVE ANOTHER COMPARISON

42. Evolution of OS’s… Mac System 1,2,3,4 (1984-1987)Distinguishable from other OSs from that era in that they used entirely graphical user interfaces

43. Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990’s)Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wirelessMac OS X (1999 – today) – UNIX based OS

45. iPod- the blockbuster On October 23, 2001-the iPod CPU: Samsung ARM and Apple A4 5 GB hard drive that put "1,000 songs in pocket” New technology: spintronicsInitially , iPod software only worked with Mac OS; from 2nd generation onwards works with Microsoft Windows alsoApple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.

46. Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPodsThe prize was awarded for work on magnetoelectronics, also known as spintronics.It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.Extra shot..

47. on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TVShredding down ‘computer’

48. iphone a convergence of an Internet- enabled smartphone and iPod. iOS, (formerly iPhone OS)- scaled down version of OS X 3.5-inch (89 mm) touch screen display,4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi

49. iPadtablet PCReleased on April 3, 2010Processor: A4256 MB RAMBluetooth n Wi-Fisold more than 300,000 units on that day and reaching 500,000 by the end of the first week.

50. icloudJune of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud

51. Os x lion

52. Present hits

53. IPHONE 4

54. IPAD 2

56. AND THE UPCOMINGS..iPhone 5 (this September)iOS5 (this September)iPad3 (on testing)iPhone-low cost version(on lab)

57. Some business things

58. Differentiation StrategyValue CreationCore Competencies

59. Differentiation StrategyUnique Features and characteristicsCommands Premium PriceHigh Customer ServiceSuperior QualityPrestigeRapid Innovation

60. Value Creation ProcessApple I,II,IIIFF MacFocus On EducationConvergenceeMacMusic Strategy (iTunes)Lifestyle StrategyAdding ValueVideo Strategy (iMovie)Digital HubInternet Strategy (iTools)iMac

61. Branding InnovationDifferentiated ProductEase of UseSuperior QualityRetail StrategyMarketing and SalesCustomer LoyaltyOnline Sales High Price Proprietary SystemNiche MarketCannibalizationstrengthsweaknessesStrengths& weaknesses

62. Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it.Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.Work culture

63. MicrosoftLinuxDellHPLenovoRIMNokiaHTCSamsungGooglesony.competitors

64. Where apple stands now?

65. THE WORLD’S MOST INNOVATIVE COMPANIESAPPLETWITTERFACEBOOKNISSANGROUPONGOOGLEDRAWING INFORMATION INDUSTRYNETFLIXZYNGAEPOCRATES