Made by Mujeeb Rehman...in the ISAS presentation for NIIT institute.

1. ISAS Presentation 2012
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2. Introduction
Vision
Mission
Contents
Apple’s major products
Apple stores & services
The evolution of Apple, Inc.
The beginning
Apple - I
Apple - II
Extra Shot
Other early Endeavors
Apple Macintosh
Extra shot
Macintosh portables
Apple iPod family
Apple iPhone series
End of an era Steve Jobs
iPhone 5
iPad
iMac Series
Software & services
Swot Analysis
conclusion 2

3. Introduction
 Apple Inc. (previously Apple Computer, Inc.) is an American
multinational corporation that designs and markets consumer electronics,
computer software, and personal computers.
 Apple Inc. ignited the personal computer revolution in the 1970s with the
Apple II and since then has been reinventing and innovating not only
computers, but also other electronic goods and services.
 The company's best-known products include the Macintosh line of
computers, the iPod, the iPhone and the iPad.
 As of July 2011, the company operates 364 retail stores in ten countries,
and an online store where hardware and software products are sold.
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4. Vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
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5. Mission
"Apple is committed to bringing the best
personal computing experience to
students, educators, creative professionals
and consumers around the world through
its innovative hardware, software and
Internet offerings."
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6. Apple’s major
products
In Hardware In Software
Apple TV Mac OS X
iPad (Original, 2) iOS
iPhone (3G, 3GS, 4G, QuickTime
4S, 5)
Safari
iPod (Classic, Shuffle
, Nano, Touch) iTunes
Mac (iMac, MacBook, iWork
MacBook iLife
Air, MacBook Pro,
MacMini, Pro) 6

7. Apple Stores & Services
Apple Store (online)
App Store
Certifications
Game Center
iBookstore
iTunes Store
iWork.com
iCloud
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8. 1975 1976 1998 2012
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9. The Beginning
Apple‟s history starts with the story of two young and exceptional
people who began building a computer in their garage and
launched the microcomputer revolution. It‟s the story of two
„Steves‟:- Stephen G Wozniak and Steven P Jobs.
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10. Apple has been created in 1976
by Steve Jobs, Steve Wozniak and
Ronald Wayne in Cupertino,
California. They all left ATARI
Computers to create their own
company.
Apple's first headquarter was the
Jobs' parents garage where Jobs
and his friends design their first
computer kit: the Apple I
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11. Apple - I
On1976 April 1 – released the Apple I and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made with a basic
motherboard inside.
Later a cassette interface to enable external
data storage was added.
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12. Apple - II
In 1977, Apple II was released, had color
graphics – a first for a personal computer
Originally used an audio cassette drive for
storage but later it was replaced by a floppy
disk drive
Supported the BASIC program and had 64
KB of memory
And with a software called VisiCalc which
was Apple's "killer application" : a
spreadsheet program !
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13. Extra Shot
In 1979 Jobs and some other Apple employees
visited the Xerox PARC( Palo Alto Research
Centre). There they saw Xerox Alto. “The
environment of the screen was graphically
based” with icons, with a mouse for pointing at
them, windows and pull-down menus. Thus the
user could ”interact easily with the computer
without ever typing a single letter”
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14. Apple III
 Released May 1980
 Had 128K of RAM
 Designed for businesses – expensive!! > $4300!!!
 Had lots of problems – didn’t do well.
Apple Lisa
 Released in 1983, this new machine would feature a completely
different interface and introduce the words mouse, icon, and
desktop into the lexicon of the computing public.
 Became the first personal computer sold to the public with a GUI.
Aimed at large businesses
 Commercial failure due to high price tag (almost $10,000) and
limited software it could run.
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15. Apple Macintosh
 Apple introduced the Macintosh in 1984
 128 KB memory
 The Macintosh initially sold well, but
follow-up sales were not strong due to its
high price and limited range of software
titles.
 The machine's fortunes changed with
the introduction of the LaserWriter, the
first PostScript laser printer to be offered at
a reasonable price, and PageMaker, an
early desktop publishing package.
 The Mac was particularly powerful in
this market due to its advanced graphics
capabilities, which had necessarily been
built in to create the intuitive Macintosh
GUI. 15

16. Extra Shot
1985: due to some power struggle between
Jobs and then CEO John Sculley, Jobs
resigns from Apple Computers and started a
new company NeXT Inc.
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17. Apple‟s first attempt at a
“portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.
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18. Apple iPod family
 iPod shuffle
 iPod Classic
 iPod Nano
 iPod Touch
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19. End of an Era Steve
Jobs
On October 4, 2011, Apple announced
the iPhone 4S and one day later on
October 5, 2011, Apple announced that
Jobs had died, marking the end of an
era for Apple Inc.
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20. 21

21. Apple iPad
On March 7,
2012―Apple
introduced the new
iPad, the third
generation of its
category defining
mobile device,
featuring a stunning
new Retina display,
Apple’s new A5X chip
with quad-core
graphics and a 5
megapixel iSight
camera, iPad with Wi-
Fi + 4G connects to fast
networks worldwide.
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22. Apple iMac Computer
Range
MacBook Air is the next generation of MacBooks. It’s
designed around all-flash storage for better responsiveness
and reliability. It features a trackpad with full Multi-Touch
support. And though it’s incredibly thin and light, its large
battery gives you portable power that lasts for hours.
MacBook Air 23

23. MacBook Pro
MacBook Pro features the latest dual-core and
quad-core processors, and faster graphics to deliver
the perfect combination of pro performance and
extreme portability. And whether you’re using the
13-inch or 15-inch MacBook Pro, you’re guaranteed
to get battery life that lasts as long your typical
work day (or longer).
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24. iMac
 All-in-one iMac® desktop PC with next generation
quad-core processors, powerful new graphics,
groundbreaking high-speed Thunderbolt I/O technology
and a new FaceTime® HD camera.
 The new iMac features quad-core Intel Core i5
processors with an option for customers to choose Core
i7 processors up to 3.4 GHz.
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25. Apple software and
iServices
 iOS6, the world's most advanced mobile operating system.
 OS X Mountain Lion (Version 10.7)
 iCloud, a breakthrough set of free new cloud services that
work seamlessly with all apple products.
 iTunes, it’s a store that has everything you need to be
entertained. Anywhere. Anytime.
 iWork, is the easiest way to create great-looking documents,
spreadsheets, and presentations.
 Safari, It’s a browser. It’s a platform. It’s an open invitation to
innovate. Safari sets the standard for the way browsing
should be.
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26. SWOT Analysis
Strength Weaknesses Opportunities Threats
Well recognized Patent Strong growth in Rising
amongst most infringement Smartphone and popularity of
consumers lawsuit may affect tablet markets to Google
financial
boost Apple’s Android may
condition and
operating results. revenues affect its
market share
4th largest player Product recalls Shipment of Rising popularity of
Google Android may
in the global may harm smartphones affect its market
mobile phone Apple’s expected to be share
market - 350,000 Android
reputation and 850 million by the smart phones are
ass significant end of 2013 activated daily,
150,000 iPhone
warranty and activated daily
other expenses.
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27. Opportunities Threats
Strengths Weaknesses
Strong brand Product defects Strong growth Steve Jobs’ death
harm Apple’s impact high growth
image provides in Smartphone sustenance levels
an edge over reputation and and tablet - Steve Job’s was
add significant
competitors markets to boost innovative and a
warranty and visionary for
other expenses Apple’s
Apple. His death
revenues may hinder further
developments in
Apple
Holds 5% Bad map iPhone business Intense
market share in interface in continues to competition
mobile phone iPhone.. increase (2009- may affect
2010 93.2%
market revenues and
increase in sales)
New camera is profitability
not better in
direct sunlight.
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28. Conclusion
For 35 years Apple has been a trend-setter company able to foresee the
future of domestic computer and consumer electronics. it will probably
continue during the next decades. because their strength is the
innovation . And they know, how to
“think different”.
We still think there are some recommendations to Apple which have to
be filled in future:
Collaborate with more technology related industries and companies.
Aim for more interaction with companies.
Make the iMac more computable.
Loosen the closed ecosystem approach.
Improvement in map & navigation apps.
!!……Apple, go on innovating…..!!
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29. Thanks for watching our
presentation
Presentation created by:-
Tamanna Solanki & Mujeeb Rehman
SEMESTER – A, GNIIT
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