This document provides an overview and analysis of Apple's iPhone marketing mix strategies in Solapur, India. It begins with background information on Apple's founding, products, competitors, and executives. The document then analyzes the iPhone's marketing mix, including its product mix attributes, pricing strategies, distribution channels, and promotion strategies. It examines the iPhone's product form, quality, packaging, pricing methods, and Apple's use of advertising, sales promotions, public relations, and personal selling to market the iPhone in Solapur.

1. MARKETING
MANAGEMENT II

2. Study of Marketing Mix of
“APPLE iPhone”
in Solapur
Submitted to:Miss Rajni Kshirsagar
Presentation By:1.
2.
3.
4.
Name
Mr. Akshay Karwa
Mr. Anshul Raka
Mr. Pratik Shah
Mr. Ankit Sharma
Roll No.
2019
2037
2041
2042

3. About Apple…
Started on April 1, 1976
Incorporated - Apple Computer, Inc.
January 3, 1977.
 Renamed - Apple Inc.
January 9, 2007
Headquartered
Cupertino, California

4. Founder of Apple Co.
RONALD WAYNE
STEVE JOBS
(Former CEO)
STEVE WOZNIAK

5. Key Points:
Apple Inc. deals in computer hardware, computer
software, consumer electronics and digital
distribution type of industries.
Area served worldwide with 406 retail stores.
Great employee support of 80000 employees.
Own website - www.apple.com

6. Timothy Cook
CEO
Arthur Levinson
Chairman

7. History of Apple Logo…
1976-1998
1998-2000
2001-2007
Tag Line:-
Think Different
Present Logo

8. Products of Apple
Mac- Mac Book, Mac Laptop

9. iPod- Nano, Shuffel,
Touch

10. iPad- iPad 2, iPad 3,iPad mini

11. •iPhone - iPhone 5s, 5c, 4s

12. Major Competitors
Samsung
BlackBerry
Nokia
Sony

13. Elements of Marketing Mix
with reference to
“Apple iPhone”
in Solapur

18. Product Mix
Product Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty

19. Products:-
iPhone 4s
iPhone 5s
iPhone 5c

20. Product Form:Size:iPhone 4s
iPhone 5s & 5C
- 4.54 x 2.31 x 0.37 inch
- 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:Product Mix

21. Colour:iPhone 5S
iPhone 5c
Product Mix
iPhone 4s

22. Product Quality:Material Quality
Product Mix

23. Product Style:-
Product Mix

24. Product Packaging
iPhone 5c
iPhone 4s, 5s
Product Mix

25. Warranty and Guaranty:12 months warranty.
Terms and Condition applied*
Product Mix

26. S
P
E
C
I
F
I
C
A
T
I
O
N

28. Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix

29. Cost:-
Price Mix

30. Discounts:-
Price Mix

31. Pricing Method:Demand Based Method
Pricing Strategy:Skimming Pricing
Finger Print Scnnar
iSight
iTunes
iCloud
iMessenger
Price Mix

33. Place Mix
Wholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place Mix

34. Wholesaling & Retailing:-
Place Mix

35. Apple
Assembly
House
CNF
Apple iWorld
Stockiest
Distributer
Retailer
Place Mix

36. Apple
Assembly
House
Super
Market
Apple Web
Store
Middle
Man
Wholesaler
Third Party
Place Mix

37. Order processing:-
Place Mix

38. Warehousing:-

39. Inventory management:-

40. Inventory management:-
Place Mix

41. Transportation:-
Place Mix

43. Promotion Mix
Generates Awareness and Convey Benefits
Promotion Mix

44. Advertising:Medias:Print Media

45. Electronic Media:-
1) Television

46. 2) Internet

47. Sales Promotion:Encouraging
purchase for the
product

48. Exchange Offers
Modified Payment
Plans

49. Cutting Down The Prices Of Previous

50. Tie in promotion

52. Point of Purchase

53. Personal selling:-

54. Public Relation:Magazine

55. Events

57. Spokesperson:-

58. Direct marketing:-