Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is known for Mac computers, the iPod, iPhone and iPad. Its vision is for users to be above systems and structures. Major hardware products include iPhone, iPad, Mac computers and iPod. Major software includes macOS, iOS, iTunes and iWork. Stores & services include the App Store, iTunes Store and iCloud. It has evolved from the original Apple I computer through innovations like the Macintosh, iPod, iPhone and iPad. Strengths include branding, innovation and customer loyalty while weaknesses include high prices and proprietary systems.