This document analyzes Apple Inc. as a company. It discusses Apple's business model, financial performance from 2011-2014 showing increasing revenue and profits. It also analyzes Apple's strengths, weaknesses, opportunities and threats. The document then examines Apple's business from microeconomic and macroeconomic perspectives and how factors like demand, market structure, and the global economy impact Apple. Finally, it outlines Apple's corporate social responsibility efforts regarding the environment, ethics and working conditions in its supply chain.

1. Pham Hung Thinh – 1258076
Nguyen Tan Huy – 1258023
Dang Vo Kim Hieu – 1258020
Huynh Thanh Nguyen - 1258042

2.  1. How apple get into the dynamic business
environment.
 2. How economics and Apple Company affect
each other.
 3. Apple Doing Business in Global Markets.
 4. Demanding Ethical And Socially
Responsible Behavior.

3.  American multinational technology company.

6. 108.25
156.51
170.91
182.8
43.82
64.3 68.66 70.54
0
20
40
60
80
100
120
140
160
180
200
2011 2012 2013 2014
Revenue Profit

10. Strengths
Reputation
 Customer loyalty and expanding
close ecosystem
 Marketing and advertising
capabilities
Weakness
 High price
 Weak direct distribution channel in
China and India
Threats
 Competition
 Rapid technological change
Opportunities
 Acquisition of valuable company
 Growth of tablet and smartphone
markets
SWOT

11.  Microeconomic analysis
 Macroeconomic analysis

13.  Demand and Supply factors of company’s sales
and profitability.

15.  The market structure of the company:
oligopoly (IPhone), monopoly (IPad).
 Elasticity concepts of the company.
 Efficiency of the Apple’s Inc resources.

16.  How economic growth influences Apple Inc.
 The connection between the unemployment
and Apple Inc.
 The impact of inflation on Apple Inc.
 Balance of payment.

17.  Expansion Phase
 Prosperity Phase
 Contraction Phase
 Recession Phase
 Expansion Phase begins again.

19. Apple dominates the tablet segment and is the No.2 smartphone
manufacturers in the world

21. Foreign Outsourcing
China and India are two main countries

22. At the moment, China is Apple’s focus for global expansion

23. Cooperate with Suppliers and distributors
Moblie Network:
AT&T
Verizon Communications
T-Mobile

24. Electronic components
Foxconn
TPK Holdings
Quanta Computer

25. Financial
Political

29.  Community
 Environmental
 Ethical Sourcing
Code Of Ethics
• Suppliers must treat workers fairly and
ethically at all times Building environmental
responsibility into products and processes
Going deep into supply chain to enforce the
standards and correct problems

30.  Minimization on Apple’s carbon foot-print and
restricted use of harmful materials
 Doing different special events to increase
public awareness about issues

31. • Promoting education, including special education and
employment enhancing vocational skills and livelihood
enhancement projects
• Ensuring environmental sustainability
• Promoting gender equality and women’s empowerment
• Promoting healthcare including preventive healthcare
• Contributing to – or funding – technology incubators located
within academic institutions which are approved by the
central government of India from time to time
• Providing disaster relief under applicable items in Schedule
VII of the CSR Requirements
• Providing financial assistance to reputable non-governmental
organisations (“NGOs”) working in any of the above
indicated areas.

33.  Apple runs 100 percent of its U.S. offices, data centers, and retail
stores with renewable energy.
 Apple designed iPhone 6, iPhone 6 Plus, and iPad Air 2 to be free
of beryllium.
 Apple grew its Clean Water Program from 13 supplier facilities to
49, covering 59 billion gallons of freshwater usage per year — the
equivalent of about 89,000 Olympic-size swimming pools.
 Every Apple Retail Store in the world began taking back Apple
products for free, environmentally responsible recycling.
 Apple enrolled 392 additional supplier facility managers in its
Environment, Health, and Safety Academy. The academy now
includes over 216 supplier sites representing 900,000 workers.
 Apple began construction on its micro-hydro facility in Prineville,
Oregon, and its solar plant in Yerington, Nevada, to provide
renewable energy for its data centers.

34.  Three workers at
Foxconn Technology
Co Ltd died in a blast
when dust from
polishing iPads
ignited, and labor
rights groups have
said 18 workers at
Foxconn sites killed
themselves, or tried
to, in 2010.

35.  Allegations of poor working conditions have
been made on several occasions.
 News reports highlight the long working hours
 Discrimination against mainland Chinese
workers by their Taiwanese co-workers, and
lack of working relationships at the company
 A series of suicides linked to low pay in 2010

36.  Foxconn installed suicide-prevention netting at
some facilities
 Promised to offer substantially higher wages at its
Shenzhen production bases.
 Workers were also forced to sign a legally binding
document

39.  http://www.cbsnews.com/news/apples-tim-
cook-visits-foxconn-in-china-speculation-
ensues/
 http://www.theguardian.com/technology/20
13/jul/29/apple-investugates-claims-china-
factory
 https://www.apple.com/in/legal/policies/A
pple_India_2015_CSR.pdf
 https://www.apple.com