Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It designs, manufactures, and sells consumer electronics, computer software, and online services. Some of Apple's major products include the iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, and HomePod. The iPhone launched in 2007 was the first smartphone introduced by Apple and is now one of the most popular and best-selling consumer products of all time. Over the years, Apple has continued innovating and releasing new generations of the iPhone with improved features and capabilities. Today, the iPhone remains one of the top-selling smartphones globally and Apple continues striving to provide cutting-edge technology

1. Apple

2. Introduction of Apple Inc.:
Apple Inc. is an American multinational corporation.
It designs, manufactors and sells consumer
electronics hardwares and related softwares. The
company was founded in April 1, 1976 by:
Steve Jobs Steve Wozniak Ronald Wayne

3. First Apple Computer:
Apple I (1976)
 8kb Ram
 Basic motherboard
 External cassette
recorder for data
storage
 Price: $666.66

4. Evolution of Apple:
Apple II Macintosh Macintosh Portable
Penlite PalmPilot MacBook Pro

5. Tim Cook
Chief Executive Officer
Apple Management Style:
(Democratic Leadership)
Katherine Adams
Senior Vice President
and General Counsel
Angela Ahrendts
Senior Vice President
Retail
Eddy Cue
Senior Vice President
Internet Software and
Service
Craig Federighi
Senior Vice President
Software Engineering
Jonathan Ive
Chief Design Officer
Luca Maestri
Senior Vice President
and Chief Financial Officer
Dan Riccio
Senior Vice President
Hardware Engineering
Jeff Williams
Chief Operating Officer
Phillip W. Schiller
Senior Vice President
Worldwide Marketing
Johny Srouji
Senior Vice President
Hardware Technologies
Steve Dowling
Vice President
Communications
Lisa Jackson
Vice President Environment
Policy and Social Initiatives
Isabel Ge Mahe
Vice President and Managing
Director of Greater China
Deirdre O’Brain
Vice President
People
Tor Myhren
Vice President
Marketing Communications

6. Major Hardware Products (today):
iPhone iPod iPad Mac
iMac iWatch HomePod Apple Tv

7.  MacBook
 iMac
 iWatch  AppleTv
 Media Player
Major Softwares:
 iPhone
 iPad
 iPod

8. iPhone:
iPhone is the first smartphone introduced by Apple Inc.
Probably the most popular and successful product
among other consumer products of Apple till the date.
The first iPhone was launched in 2007. It was called
the First Generation iPhone.

9. iGlobalization:
After the launch of the first iPhone in 2007, it brought a
revolutionary momentum in the field of smartphone. The
Times awarded it ‘The Invention of the year 2007’.
The iPhone became the first ever smartphone with a
multitouch function and compact design which can
handle all the day to day activities of people.

10. Generations of iPhone:
 2007 : iPhone
 2008 : iPhone 3G
 2009 : iPhone 3GS
 2010 : iPhone 4
 2011 : iPhone 4S
 2012 : iPhone 5
 2013 : iPhone 5S
 2013 : iPhone 5C
 2014 : iPhone 6
 2014 : iPhone 6 Plus
 2015 : iPhone 6S
 2015 : iPhone 6S Plus
 2016 : iPhone SE
 2016 : iPhone 7
 2016 : iPhone 7 Plus
 2017 : iPhone 8
 2017 : iPhone 8 Plus
 2017 : iPhone X

11. Units sold per year (in million):
Worldwide Sales:

12. The market today:
Today iPhone is one of the most retailing smartphone
around the globe. As smart phone are getting popular
the company Apple is trying its best to provide and
innovate the modern technology to its devices. The
latest iPhone X is the perfect example of it as it
features :
 The infinity display
 Face id
 A11 bionic chip
 Animoji
 True Depth Camera
 3D Touch & Taptic Engine

13. 35%
19.1%
15.2%
6.2%
5.0%
3.9%
1.8%
1.7%
1.6%
0.9%
Global Profit share by top 10 smartphones in
Q4 2017 (Forbes)

14. Strengths:
 Unique Features and Characteristics
 Superior Quality
 Rapid Innovation
 High Costumer Services
 Costumer Service
 Online Sales
Weakness:
 High Price
 Restrictions
 Lack in variety