Apple is committed to producing high-quality products and providing high-quality service, setting industry standards for competitors. The company aims to bring the best computing experiences to students, educators, professionals and consumers worldwide through innovative hardware, software and internet offerings. Apple had $223 billion in revenue in 2015, spends $4.5 billion annually on R&D, and employs over 115,000 people worldwide.

2. • WE ARE “COMMITTED” IN
PRODUCING HIGH
QUALITY PRODUCTS AND
PROVIDING HIGH QUALITY
SERVICE THUS SETTING
HIGH INDUSTRY
STANDARDS FOR OTHER
COMPETITORS

3. • "APPLE IS COMMITTED TO
BRINGING THE BEST
PERSONAL COMPUTING
EXPERIENCE TO STUDENTS,
EDUCATORS, CREATIVE
PROFESSIONALS AND
CONSUMERS AROUND THE
WORLD THROUGH ITS
INNOVATIVE HARDWARE,
SOFTWARE AND INTERNET
OFFERINGS."

4. CURRENT PROFILE
NAME APPLE INCORPORATION
FORMER CEO STEVE JOB
NEW CEO TIM COOK
REVENUE $ 223 BILLION (2015)
AREA SERVED WORLDWIDE
R & D Investment $ 4.5 billion
TOTAL NUMBER OF
EMPLOYEES
115000

5. MAKER OR
MERGER
?

6. CHALLENGES :
PROBLEMS

8. APPLE INC.
PRODUCT MARKET
SHARE
LOCAL &
INTERNATIONAL
MARKETS

9. iPod
42%
iPhone
23%
iPad
10%
Apple TV
<1%
Macintosh
Computers
25%
MONEY MAKING PRODUCTS

10. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
FY
2002
FY
2003
FY
2004
FY
2005
FY
2006
FY
2007
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
Financial history - Net Sales (in Million)

11. GLOBAL MARKET

12. APPLE INC.
COMPETITORS
&
PRODUCTS
LINE

13. COMPUTERS

14. SMARTPHONE INDUSTRY

15. WHY
WE
WIN ?

16. BECAUSE ….. !
WE THINK
DIFFERENT

17. STRATEGY MODEL

18. THINK
DIFFERENT

19. THINK
DIFFERENT

21. iREVOLUTION