Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced the Apple I and Apple II computers, igniting the personal computer revolution. Over the decades, Apple launched many innovative products including the Macintosh, iPod, iPhone, and iPad. It also operates retail stores and online services like the App Store. While facing competitors in personal computing and mobile devices, Apple remains a leader in innovation through its hardware, software, and ability to anticipate technology trends.

1. APPLE
By:
PRADEEP
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2. Contents
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Introduction
Vision
Mission
Company Profile
Major Hardware Products
Major Software Products
Stores & Services
Evolution of APPLE inc.
The Beginning
competitors
Strengths & Weakness
Conclusion
References
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4. Introduction
• Apple Inc. (previously Apple Computer,
Inc.) is an American multinational corporation.
• Apple Inc. ignited the personal computer
revolution in the 1970s with the Apple II.
• The company's best-known products include
the Macintosh line of computers, the iPod, the
iPhone and the iPad.
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5. ipad
iphone
ipod
Macintosh line of computers
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6. Vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
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7. Mission
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”
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8. Company Profile
• Established : on April 1,1976.
• Founders : Steve Jobs, Steve Wozniak,
and Ronald Wayne.
• Industry :
Computer Hardware
Computer Software
Consumer electronics
Digital distributions
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9. •Steven Paul
"Steve" Jobs was
an American
entrepreneur,
marketer, and
inventor, who was
the co-founder,
chairman, and CEO
of Apple Inc.
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10. • Stephen Gary "Steve"
Wozniak,
known as "Woz“.
He is an American
inventor,
computer engineer and
Programmer
who
co-founded Apple
Computer with Steve Jobs
and Ronald Wayne.
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11. • Ronald Gerald Wayne is
a retired American
electronics industry worker.
• He co-founded Apple
Computer with Steve
Wozniak and Steve Jobs,
providing key administrative
oversight for the new
venture.
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12. Major Hardware Products
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Apple TV
iPad
iPhone
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook
Air, MacBook Pro, Mini, Pro)
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13. Major Software Products
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Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
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14. Stores & Services
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App Store
Game Center
iAd
iBook store
iTunes Store
iWork.com
iCloud
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16. Evolution Of APPLE inc.
1975
1977
1997
2006
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17. The Beginning
• Apple‟s history starts with the story of Stephen
G Wozniak and Steven P Jobs young and
exceptional people who began building a
computer in their garage and launched the
microcomputer revolution.
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18. APPLE I
•On1976, April 1 – released
the Apple I (for 666$) and
started Apple Computers.
• Had 8 KB of RAM
• It was box wood-made with
a basic motherboard inside.
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19. APPLE II
•In 1977, Apple II was
released for 1298$
• Had color graphics – a first
for a personal computer
• Floppy disk drive added
•Supported the BASIC
program
• Had 64 KB of memory
•And with a software called
VisiCalc which was Apple's
"killer application"
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20. APPLE III
•Released May 1980
•Had 128kb of RAM
•Designed for business
•Cost- 4300$
•Had lots of problems –
didn‟t do well.
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21. LISA
•Released in 1983
•Became the 1st
personal computer
sold to the public
with a GUI
•Commercial failure
due to high price tag
(almost 10,000$)
and limited software
it could run
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22. The Intro Of Macintosh
•Introduced in 1984
•128kb memory
•Motorola‟s 68000
CPU
• Sold for 2495$
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23. Macintosh Portable
•Apple‟s first attempt
at a “portable”
computer
• Released in 1989
• 8 MB RAM
• 40 MB Hard drive
• Clunky, slow
• 6500$
•Failed in market.
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24. More Portable Efforts
Power book 100
•Released in 1991
•40mb Hard drive
•8mb RAM
•2500$
•Helped Apple to
get some revenue
•Established layout
of the computer
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25. Desktop Evolution
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The iMAC
• Released in 1998
• 2 USB ports
• 4 GB hard drive
• 256 MB RAM
• All in 0ne computer
•Released in 2007
• RAM: 4 GB
• 320 GB hard drive
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26. Laptop Evolution
MACBOOK AIR
• 2 GB memory
• 120 GB hard drive
• 1799$
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27. iPod
• On October 23, 2001
Apple released the iPod
• CPU: Samsung ARM and
Apple A4
• 5 GB hard drive that put
"1,000 songs in pocket”
• From 2nd Generation iPod
software works with
Microsoft windows
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28. iPhone
•The iPhone is the line
of Smartphone's
designed & marketed by
Apple inc.
•Runs on Apple iOS
operating system
•The 1st gen of iPhone
was released on June 29,
2007
• Multi-touch screen
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29. iPad
• tablet PC
• Released on April 3, 2010
• Processor: A4
• 256 MB RAM
• Bluetooth n Wi-Fi
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30. iCloud
June of 2011,
Apple unveiled
its new online
storage and
syncing service
for music,
photos, files and
software iCloud
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31. Competitors
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony
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32. Most Innovative companies
Apple
Samsung
Google
Microsoft
Toyota
IBM
Amazon
Ford
BMW
General Electric
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33. Strengths & Weakness
strengths
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Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
weakness
• High Price Proprietary
System
• Niche Market
• Cannibalization
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34. Conclusion
For 35 years, Apple has been a trend-setter
company able to foresee the future.
Because their strength is the innovation and
they know, how to „think different‟.
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35. References
• www.apple.com
• http://www.entrepreneur.com/article/228607
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