Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They began building computers in Jobs' parents' garage and launched the personal computer revolution. Over the decades, Apple has become a leader in consumer electronics known for innovation, design and brand loyalty. It currently has over $42 billion in quarterly revenue and almost 50,000 employees worldwide. While facing strong competition from Microsoft, Samsung and others, Apple continues to release highly anticipated new products and services under CEO Tim Cook.
3. • Apple’s history starts with the story of two young and exceptional
people who began building a computer in their garage and
launched the microcomputer revolution.
The beginning
Steve
Wozniak
Steve Jobs
4. Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
CEO: Tim Cook
Total Quarterly Revenue: US $ 42.4 billion (FY 2015-16)
Profit Quarterly : US $ 7.8 billion(FY 2015-16)
Employees: 49,400
No. of Locations: 317 retail stores
http://www.apple.com/newsroom/2016/07/apple-reports-third-quarter-results.html
5. The beginning
• Apple has been created in 1976 by
Steve Jobs, Steve Wozniak and
Ronald Wayne in Cupertino,
California
• Apple's first headquarter was the
Jobs' parents garage where Jobs and
his friends design their first computer
kit : the Apple I
6. Differentiation Strategy
• Unique Features and characteristics
• Commands Premium Price
• High Customer Service
• Superior Quality
• Prestige
• Rapid Innovation
7. • Microsoft
• Linux
• Dell
• HP
• Lenovo
• RIM
• Nokia
• HTC
• Samsung
• Google
• Sony.
competitors
8. • APPLE
• TWITTER
• FACEBOOK
• NISSAN
• GOOGLE
• NETFLIX
THE WORLD’S MOST
INNOVATIVE COMPANIES
9. • Branding
• Innovation
• Differentiated Product
• Ease of Use
• Superior Quality
• Retail Strategy
• Marketing and Sales
• Customer Loyalty
• Online Sales
• High Price Proprietary
System
• Niche Market
• Cannibalization
• strengths • weaknesses
Strengths& weaknesses
10. • Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
• Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their
corporate culture.
Work culture
13. Apple iPhone market share
• Apple has been amongst the top 5 smartphone vendors in the
world since 2009.
• With the decline of Nokia, market leaders at one point, both
Apple and Samsung grew their presence in the market.
• Samsung took the lead, and has held a share of 20 to 30
percent since 2012.
• Apple has consistently been Samsung’s closest competitor,
maintaining the position of second most popular Smartphone
vendor in the world since 2012.
• Apple’s market share has varied between 14 to 21 percent
over the years.
• Apple's iPhone sales have consistently increased over the last
few years, going from almost 170 million units in 2014 to
more than 230 million iPhones sold in 2015 alone.
.
18. Latest news of Apple
The iPhone 7 just
hit stores
Apple iOS 10: 50
Awesome Features
You Should Know
About And How To
Use Them
iOS 10: Ten Cool
Things to Try in
Apple's Latest
Mobile OS
You can now use
Apple Pay in Safari
Apple iPhone 7’s
IP67 rating is just
“meh” compared
to this year’s
Android flagships