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Apple
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. They began building computers in Jobs' parents' garage and launched the personal computer revolution. Over the decades, Apple has become a leader in consumer electronics known for innovation, design and brand loyalty. It currently has over $42 billion in quarterly revenue and almost 50,000 employees worldwide. While facing strong competition from Microsoft, Samsung and others, Apple continues to release highly anticipated new products and services under CEO Tim Cook.
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Apple
- 2. The Evolution ofapple inc. 2006199719771975
- 3. • Apple’s historystarts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. The beginning Steve Wozniak Steve Jobs
- 4. Established: on April1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne Industry: Computer Hardware computer software consumer electronics digital distribution Key People: CEO: Tim Cook Total Quarterly Revenue: US $ 42.4 billion (FY 2015-16) Profit Quarterly : US $ 7.8 billion(FY 2015-16) Employees: 49,400 No. of Locations: 317 retail stores http://www.apple.com/newsroom/2016/07/apple-reports-third-quarter-results.html
- 5. The beginning • Applehas been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California • Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
- 6. Differentiation Strategy • UniqueFeatures and characteristics • Commands Premium Price • High Customer Service • Superior Quality • Prestige • Rapid Innovation
- 7. • Microsoft • Linux •Dell • HP • Lenovo • RIM • Nokia • HTC • Samsung • Google • Sony. competitors
- 8. • APPLE • TWITTER •FACEBOOK • NISSAN • GOOGLE • NETFLIX THE WORLD’S MOST INNOVATIVE COMPANIES
- 9. • Branding • Innovation •Differentiated Product • Ease of Use • Superior Quality • Retail Strategy • Marketing and Sales • Customer Loyalty • Online Sales • High Price Proprietary System • Niche Market • Cannibalization • strengths • weaknesses Strengths& weaknesses
- 10. • Apple evokesa loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. • Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture. Work culture
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- 13. Apple iPhone marketshare • Apple has been amongst the top 5 smartphone vendors in the world since 2009. • With the decline of Nokia, market leaders at one point, both Apple and Samsung grew their presence in the market. • Samsung took the lead, and has held a share of 20 to 30 percent since 2012. • Apple has consistently been Samsung’s closest competitor, maintaining the position of second most popular Smartphone vendor in the world since 2012. • Apple’s market share has varied between 14 to 21 percent over the years. • Apple's iPhone sales have consistently increased over the last few years, going from almost 170 million units in 2014 to more than 230 million iPhones sold in 2015 alone. .
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- 18. Latest news ofApple The iPhone 7 just hit stores Apple iOS 10: 50 Awesome Features You Should Know About And How To Use Them iOS 10: Ten Cool Things to Try in Apple's Latest Mobile OS You can now use Apple Pay in Safari Apple iPhone 7’s IP67 rating is just “meh” compared to this year’s Android flagships