Apple has successfully marketed the iPhone through secrecy, innovation, and branding. They target middle-upper income professionals and students with their multifunction device. While Android and Blackberry have larger market shares, iPhone captures over half of overall phone profits due to their strategy of creating compatible, easy to use products aligned with Apple's digital hub.

1. Marketing Strategy Analysis Apple Inc. iPhone Christine Yang

3. Marketing mix and market segmentation.

4. High secrecy.

5. Creating innovative products and services aligned with a digital hub strategy, whereby Apple computer function as the digital hub for digital devices.

6. Apple fully understands that all aspects of the customer experience are important and that all brand touch points must reinforce the Apple brand.

8. Current iPhone 4 16G $199, 32G $299 with two year contract.

10. Digital camera.

11. Web browsing.

12. Phone.

13. E-mail .

14. Game center.

16. Dual camera.

17. Video phone.

18. Multitasking.

21. Ease-of-use.

22. Compatibility with iTunes and Mac/Apple Products for upgradeability.

23. Secrecy prior to new product launch.

25. 4.2% of phone market.

26. 51% share of overall phone market profits.

27. 22% share of overall phone revenues.*fourth quarter of 2010

29. Blackberry 28.9%

30. iPhone 25.%

31. Windows 7.7%

32. Others 5% *comScore between November 2010 and February 2011