Steve Jobs and Steve Wozniak started Apple Computer in Jobs' garage in 1976. They built one of the first personal computers, the Apple I, and later introduced the Apple II in 1977, which became very successful. Jobs introduced the Macintosh in 1984 which helped popularize the graphical user interface. He was ousted from Apple in 1985 but returned in 1996 to help turn the company around. Under Job's leadership, Apple introduced popular products like the iPod, iPhone, and iPad that redefined various consumer electronics markets.

1. Apple Inc
Entrepreneurship
Abirami
KongWanying
Harijjah

3. • Steve Jobs was born on 1955 where since childhood he liked to
tinker with electronics
• Got a summer internship after graduating high school in 1972
due to impressive performance on electronics.
• after becoming a member of a computer club, he met Steve
Wozniak a computer engineer who was was building a personal
computer. Jobs found this intriguing and decided to hop on
board with the project.
• As most people have heard, Apple really started in the basement
or garage where the two raised funds and worked on selling
items in order to survive while they were completing the
computer, and forming their Apple Incorporation, which
received its name from a summer job that Jobs had picking
apples.

4. Date / Year Success / Development
April 1 1976 Created Apple computer
May 17 1976 - August 26
1999
The Apple logo introduced and was created by Rob Janoff with the
rainbow scheme
January 3 1977 Incorporated the company
April 16 and 17, 1977 The Apple II it was presented to the public at the first West Coast
Computer Faire.
On the first day of exhibition, Jobs introduced Apple II to a Japanese
chemist named Toshio Mizushima who became the first authorized
Apple dealer in Japan.
May 19, 1980 The Apple III was released
July 12 1981 Submitted the first Business Plan
1985 Jobs had been ousted from the company
1996 Return to Apple and found it's in edge of bankruptcy
1997 Steve came back with new marketing strategy which took off with
$5.9 billion that year overtaking Microsoft and Google
October 23, 2001 Apple introduced the iPod, a portable digital music player.
2007–present iPhone, iOS, and iPad

6. Steve Job’s vision for Apple Computer was to sell to everyone, not just
to computer engineers. He turned to some friends for advice about
how to do that. Apple was going to need a catchy logo. The Apple logo
was made by Rob Wayne, a co-founder of Apple Computer
In 1977, Jobs had Rob Janoff design the new logo which was an apple
shape with a bite out of it and the colour in a different order. The
word was a reference to the computer term "byte", meaning
knowledge. In 1997, the logo changed again to a solid colour.

7. • The 30-page Preliminary Macintosh
Business Plan, released internally
within Apple Computer in 1982,
describes the market position the
Apple Macintosh could fill and the
plans they envisaged for themselves.
• The business plan consists of :
 Apple Product Overview
 Macintosh Markets & Software
Ranking
 Macintosh Organisation, staffing and
budgets
 Open Issues

8. • Control the uncontrollable
• Forget the low end
• Use partnership as a last resort
• Obsess over the little things

9. • The Exclusivity Technique
• Success by design
• Pricing
• Distribution
• The hype

10. • For any product that Apple create, the
people who create it have to want it
themselves
• The products are easy to use
• Keep things simple
• Apple only makes a product if Apple can do
it better
• Apple stays at least two years ahead of its
competitors

11. Thank You