Download to read offline
More Related Content
Apple Inc.
- 2. CONTENTS FOUNDERS MISSION VISION COMPANY PROFILE EVOLUTION OFAPPLE GLOBAL MARKET SHARE NET SALES
- 3. FOUNDERS Apple’s history startswith the story of Stephen G Wozniak and Steven P Jobs, young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.
- 4. MISSION “Apple designs Macs,the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”
- 5. VISION “We believe thatwe are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”
- 6. COMPANY PROFILE ESTABLISHED April 1,1976 FOUNDERS SteveJobs, Steve Wozniak, and Ronald Wayne NEW CEO Tim Cook HEADQUARTERS California, USA
- 7. EVOLUTION OF APPLE… APPLE1 •On1976, April 1 – released the Apple I (for 666$) and started Apple Computers. • Had 8 KB of RAM • It was box wood-made with a basic motherboard inside. 7 APPLE II •In 1977, Apple II was released for 1298$ • Had color graphics – a first for a personal computer • Floppy disk drive added •Supported the BASIC program • Had 64 KB of memory •And with a software called VisiCalc which was Apple's "killer application"
- 8. APPLE III •Released May1980 •Had 128kb of RAM •Designed for business •Cost- 4300$ •Had lots of problems – didn’t do well. 8
- 9. LISA •Released in 1983 •Becamethe 1st personal computer sold to the public with a GUI •Commercial failure due to high price tag (almost 10,000$) and limited software it could run 9
- 10. The Intro OfMacintosh •Introduced in 1984 •128kb memory •Motorola’s 68000 CPU • Sold for 2495$ 10
- 11. Macintosh Portable •Apple’s firstattempt at a “portable” computer • Released in 1989 • 8 MB RAM • 40 MB Hard drive • Clunky, slow • 6500$ •Failed in market. 11
- 12. More Portable Efforts Powerbook 100 •Released in 1991 •40mb Hard drive •8mb RAM •2500$ •Helped Apple to get some revenue •Established layout of the computer 12
- 13. Desktop Evolution » The iMAC •Released in 1998 • 2 USB ports • 4 GB hard drive • 256 MB RAM • All in 0ne computer •Released in 2007 • RAM: 4 GB • 320 GB hard drive 13
- 14. Laptop Evolution MACBOOK AIR •2 GB memory • 120 GB hard drive • 1799$ 14
- 15. iPhone •The iPhone isthe line of Smartphone's designed & marketed by Apple inc. •Runs on Apple iOS operating system •The 1st gen of iPhone was released on June 29, 2007 • Multi-touch screen 15
- 16. iPad • tablet PC •Released on April 3, 2010 • Processor: A4 • 256 MB RAM • Bluetooth n Wi-Fi 16
- 17.
- 18.
- 19. iPod 42% iPhone 23% iPad 10% Apple TV <1% Macintosh Computers 25% From WhereApple is Making Money
- 20. For more than35 years Apple Inc. has been a trendsetter company and has been able to foresee the future of domestic computers and consumers electronics, it will be continuing the same strategy because Apple Inc. stands for Innovation and Apple knows, How to THINK DIFFERENT
- 21. Disclaimer Created by JINESHSURANA, VNIT Nagpur during a marketing internship by Prof. SAMEER MATHUR, IIM Lucknow.