Apple is an American technology company founded in 1976 by Steve Jobs and Steve Wozniak. It produces consumer electronics, software, and personal computers. After Jobs' death in 2011, Tim Cook became CEO. While Apple continues innovating products under Cook's leadership, it has faced challenges maintaining the level of innovation set under Jobs. Apple's vision is to advance humankind through technology, and its mission is to design the best personal computing products. Its core competencies include product differentiation and innovation.

2. CONTENTS
COMPANY HISTORY
STEVE JOBS
APPLE INC. AFTER STEVE
JOBS’DEATH
COMPANY VISION AND MISSION
STATEMENTS, CORE
COMPETENCIES, VALUES AND
STRATEGIES
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3. incorporation
 American multinational
corporation headquartered
in Cupertino, California.

4. OXS
IOS Operating System
iWork creativity and productivity suites
 iTunes Media browser
Safari Web browser
 iLife
CONSUMER SOFTWARE

5.  1976
Apple Computer is founded by
Steve Jobs and Steve Wozniak
in garage of Jobs’ parents in
Silicon Valley.
 1977
APPLE II, the company’s first
successful computer
 APPLE LISA, first computer to
use a mouse driven GUI
H I S T O R Y

6. H I S T O R Y
 1983
The CEO of Pepsi Cola John
Sculley was recruited by Steve
Jobs to focus on MAC.

7. H I S T O R Y
 1984
MAC Computer was released.
 1985
Apple’s stock price dropped
and conflicts between CEO
John Sculley and Steve Jobs
broke out.
Steve Jobs then left Apple.

8.  1996
 Apple has been losing
money for a decade.
December 1996, Apple
bought the NeXt software
company.
 1997
 Steve Jobs became the
interim chief.
H I S T O R Y

9. H I S T O R Y
 1998
 iMac was launched.

10.  January 2000
He was announced as the new CEO and Apple became
what it is today
 2001
 iPod is launched expanding Apple’s portfolio.
H I S T O R Y

11. H I S T O R Y
2003
iTunes is released and
Apple becomes a major
player in the online music
industry.
2007
iPhone is launched.

12. H I S T O R Y
 2008
 MacBook was launched.

13. H I S T O R Y
2010
- Apple released both iPad
and Apple TV
- App store is launched.
 2011
Due to his illness, Jobs steps
down as CEO of Apple, leaving
the position to Tim Cook.

14. - born of Feb. 24, 1955
- dropped out university after just
one term
- started working at a video game
manufacturer
- founded apple on 1977 but left it
on 1985
- started the company Next Inc.
* introduced a desktop
computer, how but failed.
S T E V E J O B S

15. S T E V E J O B S
 Pixar animation studios was
formed on 1986
* sold the company to
the Walt Disney Co. for $7.4B
in stock on 2006.
 On Aug. 2011, he resigned as
the CEO but still continued to
work as Chairman of the
Board.

16. STEVE JOBS AS A PERSON AND AS A LEADER
 Employees describe him as
a tyrant, that they feared
meeting on the elevator
 Known for publicly
expressing his opinion
about competitors &
former colleagues.
 Perfectionist

17. STEVE JOBS AS A PERSON AND AS A LEADER
 He was a skilled speaker.
 He had a high standard
in everything and
attention to details.
 A Charismatic and
Authocratic Leader

18. APPLE AFTER
STEVE JOBS’
DEATH

19. o Tim Cook (former COO) was
chosen by Steve Jobs to
replace him as the new CEO
of Apple Inc.
o Apple’s overall structural
configuration has not
significantly changed with the
company’s activities still
centered the CEO and a few
executive reshuffling.

20. • Slowdown in product and
design innovation
• Declining brand image
and reputation
• Growing competition and
Eroding profit margins
• Leadership turnover and
cultural change
CRISIS IN LEADERSHIP

21. Other ways, Apple Inc.
has changed since Steve
Jobs death.
1. Apple has become more
shareholder-friendly.
2. Apple has temporarily
slowed down on focusing on
the net big thing.
3. Apple’s financial results have
become more mixed.

22. FINANCIAL RESULTS FROM JULY 2013 TO JUNE 2014

23. WHAT HAS NOT CHANGED?
1. Apple stays
aggressive with
control over products
2. Apple continues to
make its own luck

24. APPLE INC.
VISION AND MISSION STATEMENTS
CORE COMPETENCIES
CORE VALUES
AND
BUSINESS STRATEGIES

25.  set a dynamic and compelling view of the
corporation at some point in the future
 answers the question "What do we want to
become?"

26. "to make a
contribution to the
world by making
tools for the mind
that advance
humankind"
‘s
VISION

27.  defines what the corporation does, who it
serves and how it serves (creates value for) its
clients.

28. ‘s
MISSION
"Apple designs Macs, the best
personal computers in the
world, along with OSx, iLife,
iWork, and professional
softwares. Apple leads the
digital music revolution with its
iPods and iTunes Online Store.
Apple reinvented the mobile
phone with its revolutionary
iPhone and App Store, and is
defining the future of mobile
media and computing devices.”

29. a defining capability or
advantage that distinguishes
an enterprise from its
competitors.
CORE COMPETENCY

30. ★ Product Differentiation
 Apple diversify its products
in such way it competitors
would barely even get a whiff
of what is happening in the
technology world.
‘s
CORE COMPETENCY

32.  Innovation
 Differentiated products
 Superior Quality
 Brand loyalty
 Dedicated and very good
R&D Department
STRENGTHS
WEAKNESSES
 High Price
 Niche Market, Less Penetration
 Cannibalization

33. OPPORTUNITIES
 Fast growing Industry (Customer Electronic Industry)
 Technological Innovation
 Extend new product to loyal customers
THREATS
 Extensive Competition
 Substitute Products
 Economic Downfall

34.  Empathy for customers
Aggressiveness
 Positive Social Contribution
 Innovation/Vision
 Individual Performance
 Team spirit
 Quality/Excellence
VALUES

35.  Innovative Product designs and technology
Analyze Competition
Building Compatible experiences (digital hub)
Optimize Distribution
Creating the buzz
Maintaining Secrecy
Limited Product lines
Minimum Advertised Price
- prevents retailers from competing directly
with Apple's own stores
STRATEGIES