Apple Inc. is a multinational technology company founded in 1976 by Steve Jobs and Steve Wozniak that designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's best known products include the iPhone, iPad, Mac computers, and iPod. Apple has grown significantly since its founding and had over $75 billion in revenue and $18.4 billion in profit in its most recent fiscal quarter, selling over 74 million iPhones. Apple has a strong brand image and focuses on innovation, design, and the customer experience in its marketing strategy.

2. Company Background
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates
consumer electronics, computer software, and commercial servers .
Apple was established in Cupertino, California on April 1, 1976 and incorporated January
3, 1977.
The company's best-known products include the iPhone , iPad tablet
computer, iPod portable media players, and Macintosh computer line.

3. Founder’s :
Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was
the co-founder, chairman, and CEO of Apple Inc.
Stephen Gary "Steve" Wozniak, known as "Woz“. He is an American inventor, computer
engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald
Wayne .
Ronald Gerald Wayne is a retired American electronics industry worker. He co-
founded Apple Computer with Steve Wozniak and Steve Jobs.

4. The Beginning :
Apple’s history starts with the story of Stephen G Wozniak and Steven P Jobs young
and exceptional people who began building a computer in their garage and launched
the microcomputer revolution.
1976: Steve Jobs and Steve Wozniak founded Apple Computer, Inc.
1980: Apple converts to public ownership.

5. The Beginning
1985: John Sculley assumes CEO role.
1997: Steve Jobs is named interim CEO.
1998: The all-in-one iMac is released .
2002 -2006 newly design MacBook and Macbook Pro . Apple. also
introduced iPod, iPhone and iPod came into market .
2007 Company name change on Apple , Icn..
2011 : Death of Steve Jobs.

6. Today
Apple released iPhone 6 ,6+,6s,6c .
Apple has 40,800 employees as of 2016.
Net profit increased from 15.6% in 2009 to 35.3% in 2016.
EPS doubled since 2009 to $12.29.
Positive future financial expectations.

7. What Does Apple Inc. Do ?

8. APPLE Inc.
Apple Inc. designs, develops, and sells consumer electronics , computer software.
Apple provides online services.
Its hardware products include the iPhone smartphone, the iPad tablet computer,
the Mac personal computer, the iPod portable media player, and the Apple
Watch smartwatch.

9. Features of

10. • GORGEOUS LOOK
• PROVIDE SECURITY
• ICLOUD SERVICE
• VERY EXPENSIVE
• USEFUL SOFTWARE'S
• NEW UPDATE’S
Features of

11. Technology of

12. Major Hardware Products
• Apple TV
• iPad
• iPhone
• iWatch
• iPod (Classic, Nano, Shuffle, Touch)
• Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

13. Major Software Products
• Mac OS X
• iOS
• iTunes
• iWork
• QuickTime
• Safari
• iLife
• Siri
• Car Play

14. Stores & Services
• App Store
• Game Center
• iAd
• iBook store
• iTunes Store
• iWork.com
• iCloud

15. Marketing Strategy of

16. Target Market or
Audience Share
• The target market for the Apple products was people under 35 years
old. This is a smart marketing strategy of Apple.
• Apple creates products that make life easier for the common
businessman, musician and technology buff.
• Apple also try to here from audience what they actually want & how
an Apple product experience makes you feel.

17. Brand Personality
• Apple has a branding strategy that focuses on the emotions.
• The Apple brand personality is about lifestyle; imagination; liberty regained;
innovation; passion; hopes, dreams and aspirations; and power-to-the-people
through technology.

18. SWOT ANALYSIS

19. Strength of
 Strong Brand Image
 Customer Experience
 Good Customer Services
 Advertising
 Financial Performance

20. Weakness of
 Death of Steve Job.
 Apple Reduces customer support for older products with the
hopes that user will switch on that device.
 Series of Patent law
 Apple has much Higher prices Compared to Competitors
Products.

21. Opportunities of
 Demand for smart phones and tablets are growing and apple can seize on
this.
 iCloud smooth integration may encourage user to buy other Apple
Product.
 Growing Business Technology Sector.

22. Threats of
 Rapid Change in technology and demand
 Tax increases.
 Price competition from competitors.
 Android market share increases.

23. Revenue of

24. • Last year Apple notched a record $18 billion in profit during this period, the
largest ever recorded by a single public corporation.
• This year the company topped that, generating a profit of $18.4 billion on
$75.9 billion in revenue during the last three months of 2015.
• The average sale price for its best selling devices, the iPhone, iPad, and Mac,
was also a record high, boosting Apple's margins to 40.1 percent.

25. $54.50
$43.60
$35.30
$37.50
$57.60
$45.60
$37.10
$42.10
$74.60
$58.01
$49.60
$51.50
$75.90
$13.10
$9.50
$6.90 $7.50
$13.10
$10.20
$7.40 $9
$18.00
$13.60
$10.70 $11.10
$18.40
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
Q1/13 Q3/13 Q1/14 Q3/14 Q1/15 Q3/15 Q1/16
Billions
Apple Earning
Revenue Profit

26. Americas
44%
Europe
28%
Japan
6%
Asia pacific
22%
Sales
Geographic Revenue Breakdown 2015

27. 26 26.9
47.8
37.04
31.2
33.8
51
43.7
35.2
39.3
74.54
61.2
47.5 48.05
74.78
4 4.9 4.1 3.95 3.8 4.57 4.8 4.1 4.4 5.5 5.5 4.6 4.8 5.71 5.31
0
10
20
30
40
50
60
70
80
Q3/12 Q2/13 Q1/14 Q4/14 Q3/15
DevicesSold(Million)
Axis Title
Apple Device Sells
iPhone & iPad Mac

29. Thank you