Apple Inc. was founded in 1976 in Cupertino, California. It was originally named Apple Computer Inc. but removed "Computer" from its name in 2007. Some key facts: Steve Jobs and Steve Wozniak were among the founders; Tim Cook is the current CEO; Apple has strong brand loyalty and attractive product designs but also faces high costs and competition in the technology industry. Apple's headquarters are located in Cupertino, California and it operates over 300 Apple Stores worldwide.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.
Management Presentation on Apple Incorporation and SWOT AnalysisMirza Akbar Ali
I have made this presentation on Apple Company..
Brief introduction.. Vision Mission... History.. Current Status and SWOT Analysis are my concerns here...
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Since apple establishment in 1975
apple is changing the world as we
normally know. In this paper we are analysis Apple continues innovation practices including organization culture.
Management Presentation on Apple Incorporation and SWOT AnalysisMirza Akbar Ali
I have made this presentation on Apple Company..
Brief introduction.. Vision Mission... History.. Current Status and SWOT Analysis are my concerns here...
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Since apple establishment in 1975
apple is changing the world as we
normally know. In this paper we are analysis Apple continues innovation practices including organization culture.
Headquartered in Cupertino, California, Apple Inc. experienced many c.pdffaizul123
Headquartered in Cupertino, California, Apple Inc. experienced many challenges throughout its
business history. In 1997 Apple's share price was \$3.30. Fifteen years later its share price rose to
$705.07 (although its share price decreased to $425 the following year). In 2014 Apple split its
stock 7-1, meaning each share was worth a seventh of its previous value, and stockholders were
given seven extra shares of stock to make up the difference. Apple's stock price has become a
key benchmark for the technology sector. For the past eight years, Apple earned first place
among Fortune magazine's World's Most Admired Companies. To millions of consumers, the
Apple brand embodies quality, prestige, and innovation. Although companies tried to copy the
Apple business model, none have been able to discover what it is that makes Apple so unique.
Apple is ranked first in innovation by Fortune magazine and is a market leader in the
development and sales of mobile devices. Many believe Apple's success stems from a
combination of several factors, including the remarkable leadership skills of former CEO Steve
Jobs, a corporate culture of enthusiasm and innovation, and the high-tech products for which
Apple is known. These combining qualities allow Apple to revolutionize the technology and
retail industries. Apple's History Apple's first product, the Apple I, was vastly different from the
Apple products most are familiar with today. This first handmade computer kit was constructed
by Apple cofounder Steve Wozniak. It lacked a graphic user interface (GUI), and buyers had to
add their own keyboard and display. Cofounder Steve Jobs convinced Wozniak that it could be
sold as a commercial product. In 1976 the Apple I was unvelled at the Home Brew Computer
Club and put on sale for $666.66. Jobs and Wozniak continued to create innovative products.
Soon their new company, Apple Computer Inc., surpassed \$1 million in sales. However, the
mid-1980s brought difficult times for Apple. In 1983 the company introduced the Apple Lisa for
$10,000. The product flopped. In 1985 Steve Jobs was ousted after internal conflicts with the
Apple CEO. Its computer products the Mac I and the Newton were not successful, and the
company underwent several CEO changes. With declining stock prices, the future of Apple was
in jeopardy. 'This case was prepared by Jennifer Sawayda, Harper Baind. Danielle Jolley, and
Julian Mathias for and under the direction of O.C. Ferrell and Linda Ferrell. It was prepared for
classroom discussion rather than to illustrate either effective or ineffective handling of an
administrative, ethical, or legal decision by management. All sources used for this case were
obtained through publidy avalable material on the Apple website 62015.
Steve Jobs returned to Apple in 1997 to try and save the struggling company. The return of Jobs
introduced a new era for Apple. Jobs immediately began to change the company's corporate
culture. Before Jobs's return, employees were m.
This report investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers.
You can have the presentation regarding this report from my profile.
2. About Apple inc. Founded in Cupertino, California, U.S. (April 1, 1976) Previously named as Apple Computer, Inc but removed the word "Computer" on January 9, 2007 Founders Steve Jobs Steve Wozniak Ronald Wayne Steve Jobs, Chief Executive Officer
3. Contd. Timothy D. Cook, Chief Operating Officer (Acting CEO during Steve Jobs' health issues) In May 2010, Apple's market cap exceeded that of Microsoft for the first time since 1989. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. Apple Inc.'s world corporate headquarters are located in the middle of Silicon valley, at 1infinite loop, Cupertino, California Website www.apple.com/startpage/
4. Logo Original Apple logo The rainbow "bitten" logo, used from late 1976 until replaced in 1998 by monochrome themes. The monochrome-themed logo maintained the same shape as the rainbow theme it replaced
5. SWOT Analysis STRENGTHS Strong, reliable eco-system (OS) Attractive designs Product integrations (all their products connect/work with each other) WEAKNESSES Expensive High research and development cost
6. Opportunity Brand is all-important. The company has the opportunity to extend new products due to strong brand loyalty Providing better warranty support. Apple's warranty purchase plan is pretty horrible and you only get like 90 days standard service compared to everyone else at 1yr.
7. Threats Global economic situation is likely to reduce demand for higher-priced consumer items. Since Apple offers no lower-end alternatives, consumers will switch to other manufactures in the face of falling incomes. There is also a high product substitution effect in the innovative and fast moving IT consumables market The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets.
8. Advertising and Apple store Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac’ adverts. Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of August 7, 2010 Apple has opened 300 stores.
10. Latest news about apple inc. Apple launched laptops without keypad. Latest iphone 4 series has been launched. According to surveys by J. D. Power, Apple has the highest brand and repurchase loyalty of any computer manufacturer Apple is set to release new ipoditouch in september 2010. Apple has released latest ipad with wi-fi+3g model on april 30, 2010.