Attractve short presentaion on Steve Jobs including his famous life incident. Who was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
Attractve short presentaion on Steve Jobs including his famous life incident. Who was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
case study of apple brand experience. this presentation analyses Apple`s consistent message across the different brand channels, from web to store to the device etc. This presentation is done part of my Master thesis and it includes my opinnions about Apple.
Presentation Description:
These Slides is helpful for all my FRIENDS who want to make a Final Project on any Multinational Company. If you are Impressive from my slides then should be contact with me my E-mail RIASATMINHAS@YAHOO.COM and Contact No 923044164216. I wait your suggestions.
case study of apple brand experience. this presentation analyses Apple`s consistent message across the different brand channels, from web to store to the device etc. This presentation is done part of my Master thesis and it includes my opinnions about Apple.
Presentation Description:
These Slides is helpful for all my FRIENDS who want to make a Final Project on any Multinational Company. If you are Impressive from my slides then should be contact with me my E-mail RIASATMINHAS@YAHOO.COM and Contact No 923044164216. I wait your suggestions.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. Introduction
Apple Inc., (formerly Apple Computer, Inc.) is an
American multinational corporation with a focus on
designing and manufacturing consumer electronics
and closely related software products.
5. History of APPLE
Apple’s history starts with the story of two young and
exceptional people who began builting a computer in their garage
and launched the microcomputer revolution. it’s the story of two
`Staves’ :
6. Apple Has Been Created In 1976 By Steve Jobs, Steve
Wozniak And Ronald Wayne In Cupertino, California. They
all left ATARI computers to create their own company.
Apple’s first Headquarter was the Job’s parents garage
where Jobs and Wozniak design their first computer kit : the
Apple 1.
Garage of Steve jobs’ parents’ home in
Los Altos , California
7. Does anyone know
why Apple is called Apple?
• It's Because It Was Steve Jobs' Favorite Fruit As His
DietWas Purely Fruit AtTheTime.
• Woz Couldn't Think Of A Better Name, And
Jobs Joked That It Got Apple Ahead Of Atari In The
Phonebook.
9. The first logo of
APPLE
On April 1, 1976, Apple was born. The name “Apple Computer”
was chosen.
10. “ To become the world
wide leader in computer
and mp3 player sales. ”
11. Mission Statement:
“Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.”
12. Apple’s first slogan, “Byte into an Apple”, was coined
in the late 1970s.From 1997-2002. Apple used the slogan
“Think Different” in advertising campaigns. Although the
slogan has been retired .it is still closely associated with Apple.
Apple also has slogans for specific product lines – for example,
“I think, therefore imac” was used in 1998 to promote the imac
and “say hello to iphone” has been used in iphone
advertisements.
13. Apple II, 1977)
Apple III, 1980
Lisa,1983
MAC,1984
Power Book
(1st laptop ,1991)
Focus On Education
Various product
cycle
iMac,1998
iPods
(2001)
Mac pro, 2004
Adding
values
Mac book Air-worlds
1st slimmest
notebook,2006
i-pad,
2010
Apple tv,
2007
i-phone,2007
14. Recent Acquisitions
On 20th December 2011, acquired
Anobit for $390 million
August 1, 2011, Apple acquired C3
Technologies US$267
February 23, 2012, acquired Chomp for
US$50 million
15. “ You can create more than any other
consumer electronic company.”
“Funny, brilliant, relaxed co-workers and
modern, spacious, beautiful offices filled with
comfortable couches and huge picture windows
make work time a pleasure.”
"There's a passion for products and attention
to the most minute details," posted a Mac
specialist.
16. Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it. Secrecy at Apple is
not just the prevailing communication strategy,
but it is baked in to their corporate culture.
17. "Apple takes working conditions very, very seriously. …We care about every worker. …No
one in our industry is doing more to improve working conditions than Apple."
—Tim Cook, CEO,Apple
Sweatshop (Labor Problem)
19. Stores and services
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
20. • Since May 2010, Apple has opened 424 stores, being 264 in USA.
Apple Stores
Apple Store in Nova Iorque Apple Store inTóquio
21. Success of Apple Brand
Fresh and Imaginative way of thinking
Winning combination
Great style and design
Great strategy
Innovative marketing
Sleek and enticing communication
22. Key Dates:
1976:With $1,300, Steve Jobs and SteveWozniak found Apple Computer, Inc.
1980: Apple converts to public ownership.
1982: Apple becomes the first personal computer company to reach $1 billion in annual sales.
1991: PowerBook line of notebook computers is released.
1994: Power Macintosh line is released.
1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor.
1997: Steve Jobs is named interim chief executive officer.
1998:The all-in-one iMac is released.
2000: Jobs, now firmly in command as CEO, oversees a leaner, more tightly focused Apple.
2001: iPod 1st Generation released
2011:Tim Cook named as CEO in August
2011: former CEO Steve Jobs dies from cancer in October
23.
24. Leadership Styles
Bill Gates
Transformational Leader
Participative Style
Shared Authority
Motivator & Persuader
Moderate RiskTaker
Steve Jobs
Average Leader
Autocratic Style
Centralized Authority
Highly Innovative
High RiskTaker
25. Managerial Practices
Bill Gates
Understand limitations of oneself
Delegates things
Employee management
Organized
Understands needs
Steve Jobs
Dictatorial
demanding
Can’t anticipate threat
Overconfident &Tactical
Learns from mistakes
26. FutureTrends
• Microsoft sees new opportunities quickly & innovates them into new products
• Gate's SPOT (Smart Personal ObjectsTechnology) watch has a miniature central
processing unit and a small but powerful FM radio antenna.
• The Microsoft-powered mobile phone (Smart phone) is already out in the market.
• Microsoft has constructed a "concept" home that reveals how we may live just a few
years from now.
• The company has increased its research and development budget and will spend
nearly $7 billion on R&D this year
27. FutureTrends
• The new name and device represent APPLE’s strategic shift away from its
origins as a personal computing company.
• Adopting consumer product strategy, Apple will aim to become the hub of
the digital home.
• To fulfil this strategy, we predict that Apple will launch new products, re-
engineer the Apple Store, and expand into in-home installation services.
28. Products competitors
PC IBM, Dell, Acer, HP, Lenovo , Sony.
iPod series Samsung , SanDisk , Creative, Microsoft Zune,
Napster Amazon.com, Napster
iPhone series Samsung, Google, Motorola , Nokia
IPad Amazon’s kindle, Dell, HP, Samsung , Nokia
Operating system Microsoft windows, Android OS, Linux
Major Competitors
29.
30. For more detail
• Steve Jobs obsession on appearance
• Success in Macintosh then iMac
• Apple –The only manufacturer of Mac’s
• Variety of Companies – Manufacturer of PC’s
DESIGN
Which one is better?
31. BRAND EQUITY
• Apple takes advantages of its name
AVAILABILITY
• Apple’s most cheap computer is about 999 dollars
• Other companies try to compete with using low prices
HIGH QUALITY
• Apple produces zero-defect products
PRICE
What is the reason of differences?
33. Apple offers only;
• Macbook Air
• Macbook Pro
• Mac Mini
• iMac
• Mac Pro
PCs, on the other
hand, come in wide
variety of shapes and
sizes
CHOICE
Which offers do they have?
18
Unique computers
Numerous
Models
34. Although PCs can be sell on technology markets, Macs also sell on Apple Store
13% of users 57% of users
AVAILABILITY
Which one is easy to reach?
20% of users
36. Mac and PC users.They don’t like each other much
Mac users are more likely to be liberal, eat
hummus and read The New York Times
PC users are more likely to more conservative,
would rather ride a Harley than a Vespa
USERS
Controversions between users
Dull!
Nerdy!
Appleholic!
Snoppy!
37. Macs have limited but high
quality applications
Macs struggling to cathc
PCs
PCs have more
advantage for gamers
SOFTWARE
Which has more advantage?
38. • Because the vast majority of the
world's computers run MicrosoftWindows,
most attacks focus on PCs.
• This doesn't mean that Mac users should
completely ignore security
“A Mac owner who runs no security software is
vastly less likely to be the victim of a successful
attack than aWindows user who's protected up
to his eyeballs”2 Harry McCracken
Viruses
SECURITY
39. • Macs scored high marks in categories like reliability, service
experience and even phone hold time
• The only category in which Mac scored low was percentage
of laptops needing repairs.
• Mac users can get face-to-face assistance from a
technician at the Genius Bar help desk located in any Apple
Store.
• Mac also topped the category, "likelihood of
recommending."
CUSTOMER SATISFACTION
In the most recent surveys conducted by both PCWorld and PCMag;
66. The front surface of the product
dominated by a screen surface with black
borders
67. Substantial black borders above
and below the screen having
roughly equal width
and
narrower black borders on either
side of the screen having roughly
equal width
69. A display of a grid of colorful square icons
with uniformly rounded corners.
70. A bottom row of icons set off from the
other icons and that do not change as the
pages of the user interface are viewed.
71. Apple claimed that SAMSUNG also imitated
Apple’s product packaging trade dress
72. Apple claimed that in addition to copying
Apple’s product trade dress, SAMSUNG
has also copied numerous application
icons in which apple had valid trademark
rights as shown
below.
73. Apple claimed that SAMSUNG’s
infringement of the Apple utility
patents provided SAMSUNG with
unique functionality for its product
that was the result of Apple’s
innovation, and not SAMSUNG’s.
74. Apple claims SAMSUNG has
infringed the Method of apparatus
for displaying information during
an instant messaging session
75. Apple claimed that SAMSUNG’s USB cables are a
clear knock-off of Apple’s designs.
76. Apple claimed that power adapters used for
SAMSUNG’s smartphones, which are almost an
exact replica of Apple’s USB power adapters
82. Strengths
Well recognized ,product differentiation unique design, easy to use
products
4th largest player in the global mobile phone market
Strong brand image, Brand stability ,High brand loyalty
Powerfully financial performance
Focused R&D driving innovation Holds 5% market share in mobile
phone market
18.5% market share of global smartphone market
Complete hardware/software package
83. Patent infringement lawsuit may affect financial
condition and operating results
Product recalls, defects may harm reputation and as
significant warranty and other expenses
2010, antennae problems in iPhone 4- replacements
free of charge
Weaknesses
84. Opportunities
Strong growth in smartphone and tablet markets to boost Apple’s revenues
Robust outlook for mobile advertising market provides growth opportunity
Shipment of smartphones expected to be 850 million by the end of 2013
iPhone business continues to increases
Strongest player in mobile apps market (350,000 apps)
Mobile advertising market is forecast to reach approximately $25 billion by
2015
Increasing demand of online music and other like cloud based services.
85. Threats
Rising popularity of Google Android may affect its market share
350,000 Android smartphones are activated daily, 150,000 iPhone
activated daily
Steve Job’s was innovative and a visionary for Apple. His death has
started affecting further developments in Apple
Very reliant on specific suppliers and component providers
Intense competition
Highly dependent on consumer purchases
89. The consumer electronics industry outlook
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
90. Role of Decider
Person in family who have knowledge of Apple Products i.e. commonly
younger ones
Role of Buyer
Person who have ability of purchasingApple Products
Role of Influencer
Little role of influencer because Apple Products are Expensive
Role of User
A User have a urge to use Apple Products because of innovative
technology
107. Apple Inc’s product strategy is:
•Supply superior ease-to-use
•Seamless integration
•Innovative industrial design
Two main types of products:
Hardware
oPersonal computers
oPortable devices(i-pod’s,ipad’s..etc)
Software
oiTunes
oFinal Cut Pro
oLogic Studio(and lot more software
concerned in every aspects of work)
Product
108. o Distribution:
oSales Force
oThird party wholesale
o Distribution Channels:
•Resellers
•Large distribution
•On line stores
•No Franchises(in INDIA reliance digital store sells APPLE products)
• Value based pricing model
• Variable pricing for iTunes
• Fixed pricing over all
110. For Company:
More number of retail stores for easy access
Continuous innovation to expand
Lowering the cost of products and maintaining
the same quality standard.
For Others:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different.
Recommendation