Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976. Apple is known for manufacturing innovative consumer electronic devices like computers, smartphones, and music players. In 2007, the company changed its name to Apple Inc. to reflect its expansion beyond computers into other consumer products and services. Apple has experienced both commercial successes like the iMac and iPhone as well as failures but has remained committed to delivering premium consumer electronics through innovation and distinctive design.
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Strategic Management Presentation - Apple Inc.Colby Nelson
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
The presentation is made under the guidance of professor Sameer Mathur, IIM lucknow. This presentation tells a few details about the apple company and how it begun and what its current position is, what are the current marketing aspects of the company and what are their future scopes of expansion. The presentation also describes why the company is such a good innovator.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
The point of the presentation is to link the history of apple with the history of computers, while observing the impact of Steve Jobs. Secondly to see the impact that Steve Jobs had on the rate of technological innovation. Lastly to see how the personality traits of Steve Jobs played into the history of Apple.
Do you want to know well about the APPLE Inc.. ?
WHEN ?
WHERE?
HOW?
WHO?
WHY?
Here is the
description about the APPLE technologies (Birth to Stev's end).
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Create a spend money transaction during bank reconciliation.pdf
THE HISTORY OF APPLE
1.
2. Steve Jobs, Steve
Wozniak, and Mike
Markkula formed
Apple Computer on
April 1, 1976 .
Apple is an
innovative company
that manufactures,
markets, and sells
many kinds of
consumer electronic
devices.
.
1975
3. Apple, Inc.
In January, Steve
Jobs announced the
company would
change it’s name to
Apple, Inc. to
incorporate their
many endeavors
4. SHREDDING DOWN ‘COMPUTER’
Apple Computer, Inc. would from that
point on be known as Apple Inc., because
computers were no longer the main focus
of the company, which had shifted its
emphasis to consumer electronic devices
Announced iPhone and Apple TV
5. Apple, Inc.
Mission Statement:
“Apple is committed to bringing
the best personal computing
experience to students,
educators, creative professionals
and consumers around the world
through its innovative hardware,
software and Internet offerings.”
6. Apple I
First demonstrated in
April 1976
Used a TV as a display
Many machines had no display
Cassette interface
Used fewer parts than
anything in its class
Apple Computer’s first logo, designed
by Ronald Wayne, shows Isaac
Newton underneath an apple tree.
7. Apple II
First introduced in 1977
Recognized by many as
being the first
“computer”
Production ended in
1993; Apple had sold
over two million units
Unlike Apple I, this
version included
graphics
8. OTHER EARLY ENDEAVORS
Apple III
Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn’t do well..
Apple Lisa
Released in 1983
Became the first personal computer sold to the public
with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost
$10,000) and limited software it could run
9. History of Apple, Inc.
1976
Apple Computer Company Founded.
1983 -1984
Enters Fortune 500.
John Sculley Becomes President And Ceo.
Apple Airs “1984” During Super Bowl.
1985
Jobs Forced Out Of Company
1993
Sculley Forced Out.
1997
Steve Jobs Returns To Apple.
2007
Apple Changes Name To Apple, Inc.
10. THE INTRO OF THE
MACINTOSH
Apple introduced the Macintosh
in 1984
Sales not initially as strong as
desired
10
11. Introduced on January 24,
1984, the Macintosh was
the world’s first truly
personal computer, with a
user-friendly Graphical
User Interface (GUI).
Introduced desktop
publishing with Adobe
PageMaker
Macintosh’s first icons were created by
graphic designer Susan Kare.
Created an entire Mac
Family:
MacPlus (1986)
Mac SE and Mac II
(1987)
Mac Classic and Mac LC
(1990)
Macintosh Portable
(1989)
PowerBook (1991)
THE INTRO OF THE MACINTOSH
12. Early Years –
Computer Comparison
Product Cost Storage RAM Year
Apple I $666 --- 8 KB 1976
Apple II $1298 Floppy 64 KB 1977
Apple III $4300
(for business)
Floppy 128 KB 1980
Apple Lisa $10,000
(for business)
Floppy 1 MB 1983
Macintosh $2495 Floppy 128 KB 1984
13. AIM Alliance
In 1991, Apple
Computer, IBM, and
Motorola joined to
create the PowerPC
processors
• Started Power Macintosh
line in 1994 using PReP
(PowerPC Reference
Platform)
• Produced the first hand-held
PDA, the Newton, in 1993
• Did not take off for Apple,
but was the forerunner for
PalmPilot and Palm PC
14. Profile - Apple Corporation
Company Business Strategy
Proprietary Business Strategy
This strategy works as both its best friend
and worst enemy
The company is able to benefit from
exceptional technological leaps by keeping
their knowledge and products proprietary
and secret from competition.
With this they are not only closing off
themselves to open forum of ideas and
criticisms they have caused a rift between
technological usability.
Because of this strategy Apple products can
only use Apple software, thus creating the
strong competition between Apple & PC.
Can both help and hinder growth and
performance in the market.
15. iMAC IS BORN
Jobs first recreated
desktop, combining
the monitor and CPU
into one
Sold over one million
units a year
Introduced Apple’s
new emphasis on
design and aesthetics
17. 1997: “Think Different” ad campaign was
created
2002: “Apple Switch” ads
2006: “Get a Mac” more famously known as
PC vs. Mac
18.
19. 1985: due to some power struggle
between Jobs and then CEO
Sculley, Jobs resigns from Apple
Computers and started a new
company NeXT Inc.
20. 1991-’95
1991:System 7- upgraded OS which added colour to
interfaces and new networking capabilities
The Performa lines of Macintosh LC- a disaster
Apple tastes failures of many other products
including digital cameras, portable CD audio players,
speakers, video consoles, and TV appliances
Microsoft gains market with cheap commodity
personal computers
1994: Apple allied with IBM and Motorola in the AIM
alliance.
21. Value Creation Process
FF
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
C
o
n
v
e
r
g
e
n
c
e
Apple I,II,III
Mac
23. Rebirth of apple
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office for
the Macintosh
1997:Apple introduced the Apple Store+ new build-to-
order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.
24. 24
Product Cost Storage RAM Year
Macintosh $2495 Floppy 128 KB 1984
Mac Plus $2600 Floppy 4 MB 1986
iMac $1799 320 GB 4GB 2007
Mac Portable
(laptop)
$6500 40MB hd 8 MB 1989
Powerbook 100
(laptop)
$2500 40MB hd 8 MB 1991
Macbook Air
(laptop)
$1799 120GB hd 2GB 2008
LETS HAVE ANOTHER COMPARISON
25. Extra shot..
Albert Fert and Peter Gruenberg won the 2007 Nobel
Prize for physics for work that has allowed hard disks to
be made much smaller for everything from laptops to
iPods
The prize was awarded for work on magnetoelectronics,
also known as spintronics.
It uses the spin of the electron to store and transport
information instead of the electrical charge, meaning
much more information could be kept in a smaller space
than before.
26.
27.
28. DIFFERENTIATION STRATEGY
Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation
29. STRENGTHS & WEAKNESSES
STRENGTHS
Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
WEAKNESSES
High Price
Proprietary System
Niche Market
Cannibalization