Downloaded 132 times
Uploaded byHardik Chotaliya
Ppt main
Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It started in Jobs' garage designing and selling the Apple I computer kit. Since then, Apple has revolutionized personal computing with products like the Apple II, Macintosh, iMac, iPod, iPhone and iPad. Under Jobs' leadership, Apple focused on innovative design and user experience to drive premium pricing and brand loyalty. It currently operates over 300 retail stores worldwide and generates over $65 billion in annual revenue primarily through hardware, software and digital content sales and subscriptions.
More Related Content
Ppt main
- 2. INTRODUCTION Apple Inc. (previouslyApple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.
- 3. VISION “ Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
- 4. MISSION “the Company iscommitted to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
- 5. COMPANY PROFILE Established: onApril 1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne Industry: Computer Hardware computer software consumer electronics digital distribution Key People: Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook Total Revenue: US $ 65.23 billion(FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores
- 6. MAJOR HARDWARE PRODUCTS Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
- 7. MAJOR SOFTWARE PRODUCTS Mac OS X iOS iTunes iWork QuickTime Safari iLife
- 8. STORES AND SERVICES AppleStore (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud
- 9. ACQUISITIONS Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies
- 10. THE EVOLUTION OFAPPLE INC. 1975 1977 1997 2006
- 11. THE BEGINNING. Apple‟shistory starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It‟s the story of two „Steves‟:- Stephen G Wozniak and Steven P Jobs
- 12. THE BEGINNING Apple hasbeen created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
- 13. APPLE I Essentials Family: Pre-Macintosh Introduced: April 1976 Terminated: March 1977 Processor CPU: MOS Technology 6502 CPU Speed: 1 MHz FPU: none Bus Speed: 1 MHz Register Width: 8-bit Data Bus Width: 8-bit Address Bus Width: 16-bit Onboard RAM: 8 kB Maximum RAM: 65 kB
- 14. APPLE II Essentials Family:Pre-Macintosh Introduced: April 1977 Terminated: May 1979 Processor CPU: MOS Technology 6502 CPU Speed: 1 MHz FPU: none Bus Speed: 1 MHz Register Width: 8-bit Data Bus Width: 8-bit Address Bus Width: 16-bit ROM: 12 kB RAM slots: 1st expansion slot can be used Expansion Slots: 8 proprietary 14
- 15. EXTRA SHOT In1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”
- 16. OTHER EARLY ENDEAVORS Apple III Released May 1980 Had 128K of RAM Designed for businesses – expensive!! > $4300!!! Had lots of problems – didn‟t do well.. Apple Lisa Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10,000) and limited software it could run
- 17.
- 18.
- 19. THE MACINTOSH Apple introduced the Macintosh in 1984 Sales not initially as strong as desired Changed with the intro of LaserWriter – first reasonably priced laser printer PageMaker – early desktop publishing package (These capitalized on its advanced graphics capabilities) 128 KB memory Motorola‟s 68000 CPU Sold for $2495 19
- 20. EARLY YEARS – COMPUTER COMPARISON Product Cost Storage RAM Year Apple I $666 --- 8 KB 1976 Apple II $1298 Floppy 64 KB 1977 Apple III $4300 Floppy 128 KB 1980 (for business) Apple Lisa $10,000 Floppy 1 MB 1983 (for business) Macintosh $2495 Floppy 128 KB 1984
- 21. EXTRA SHOT… 1985: dueto some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
- 22. MACINTOSH PORTABLE Apple‟s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market. 22
- 23. MORE PORTABLE EFFORTS.. PowerBook100 Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established layout of the laptop computers 23
- 24. 1991-’95 1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance.
- 25. RETURN OF STEVEJOBS
- 26. REBIRTH OF APPLE 1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new build-to- order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop.
- 27. DESKTOP EVOLUTION » The iMac Released in 1998 Released in 2007 2 USB ports RAM: 4 GB 4 GB hard drive 320 GB hard drive 256 MB RAM All in 0ne computer
- 28. LETS HAVE ANOTHERCOMPARISON Product Cost Storage RAM Year Macintosh $2495 Floppy 128 KB 1984 Mac Plus $2600 Floppy 4 MB 1986 iMac $1799 320 GB 4GB 2007 Mac Portable $6500 40MB hd 8 MB 1989 (laptop) Powerbook 100 $2500 40MB hd 8 MB 1991 (laptop) Macbook Air $1799 120GB hd 2GB 2008 (laptop) 29
- 29. EVOLUTION OF OS’S… Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990‟s) Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OS X (1999 – today) – UNIX based OS 10.0 – Cheetah („01) 10.1 – Puma („02) 10.2 – Jaguar (‟03) 10.3 – Panther (‟04) 10.4 – Tiger (‟05) 10.5 – Leopard (‟08) 10.6 – Snow Leopard (‟09) 10.7 – Lion(„11)
- 31. iPod- THE BLOCKBUSTER On October 23, 2001-the iPod CPU: Samsung ARM and Apple A4 5 GB hard drive that put "1,000 songs in pocket” New technology: spintronics Initially , iPod software only worked with Mac OS; from 2nd generation onwards works with Microsoft Windows also Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.
- 32. EXTRA SHOT.. Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
- 33. SHREDDING DOWN ‘COMPUTER’ on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV
- 34. iPhone aconvergence of an Internet- enabled smartphone and iPod. iOS, (formerly iPhone OS)- scaled down version of OS X 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
- 35. iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
- 36. ICLOUD June of 2011,Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud
- 37.
- 38.
- 39.
- 40.
- 42. AND THE UPCOMINGS.. iPhone5 (this September) iOS5 (this September) iPad3 (on testing) iPhone-low cost version(on lab)
- 43.
- 44. CORE COMPETENCIES Differentiation Strategy Value Creation
- 45. DIFFERENTIATION STRATEGY Unique Featuresand characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
- 46. VALUE CREATION PROCESS AppleI,II,III Mac FF Focus On Education C o eMac n v Music Strategy (iTunes) e r Lifestyle Strategy Video Strategy (iMovie) Adding Value g e n Internet Strategy (iTools) Digital Hub c iMac e
- 47. STRENGTHS& WEAKNESSES strengths weaknesses Branding High Price Proprietary Innovation System Differentiated Product Ease of Use Niche Market Superior Quality Retail Strategy Marketing and Sales Cannibalization Customer Loyalty Online Sales
- 48. WORK CULTURE Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
- 49. COMPETITORS Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony .
- 50.
- 51. THE WORLD’S MOSTINNOVATIVE COMPANIES APPLE TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX ZYNGA EPOCRATES
- 52. WORLD’S MOST REPUTEDIT COMPANIES Apple Google Microsoft
- 53. THE CONSUMER ELECTRONICS INDUSTRY OUTLOOK Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic Apple Microsoft Dell
- 54. LETS HAVE SOMEMARKET ANALYSIS
- 55.
- 56.
- 57. HOW? Because Apple thinksDifferent from others
- 58.
- 59.
- 60. CONCLUSION For 35 yearsApple has been a trend- setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..
- 63. REFERENCES www.apple.com en.wikipedia.org/wiki/Apple_Inc www.technologyguardian.co.uk The Economic Times The Hindu T3 –the gadget magazine